Meta Ads Manager

Location: Australia; Singapore; Pakistan; Philippines; Nepal; India About Huzzle At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as MarTech, FinTech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team. About the company Our client is a specialist marketing and lead generation agency dedicated to the renewable energy sector across the UK and US markets. With over 30 years of collective experience in sales and consultancy, the team helps businesses in the solar, EV charging, and green heating industries scale through high-quality customer acquisition. They provide a sophisticated suite of automated marketing tools and managed services across platforms like Meta and Google, focusing on transparent, data-driven results that convert into tangible sales. As a fast-growing company built on a foundation of reliability and innovation, they pride themselves on bridging the gap between renewable energy providers and the customers who need them most. The team operates with a collaborative, tech-forward mindset, utilizing advanced CRM systems and automation to drive industry-leading performance. Candidates will join an impact-driven environment that values trust and technical excellence while contributing to the global transition toward sustainable energy solutions. Job Type Full-time Job Summary We are seeking a high-performing Meta Ads expert to lead the charge for a UK-based agency specializing in the renewable energy sector. This is not a generalist media buying role; it is a specialized position for a technical strategist who lives and breathes lead generation. As the primary driver of ROI for solar and battery storage clients, you will own the end-to-end performance of complex campaigns. Key Responsibilities Launch, manage, and scale high-volume lead generation campaigns across Facebook and Instagram daily. Oversee the full campaign lifecycle, from initial technical setup (Pixel, CAPI, and UTMs) to advanced horizontal and vertical scaling. Monitor key performance indicators including CPL, CTR, Frequency, and Lead Quality, making proactive adjustments to combat creative fatigue. Build and optimize high-converting landing pages and funnels, utilizing A/B testing and CRO principles to maximize lead flow. Manage client accounts independently, making high-level strategic decisions and communicating performance results clearly. Collaborate with creative teams and account managers to ensure messaging aligns with lead quality goals. Integrate lead data with GoHighLevel and other CRMs via Zapier and webhooks to ensure seamless lead nurturing. Requirements Must-Have: 5+ years of verified experience managing Meta Ads campaigns within an agency environment. South Africa residency (Remote position). Deep technical mastery of Meta Ads Manager, including Advantage+, Conversion API, and complex attribution settings. Proven track record in high-ticket lead generation (Solar, Home Services, Real Estate, or B2B) rather than e-commerce. Demonstrated experience in Landing Page/Funnel creation and Conversion Rate Optimization (CRO). Strong analytical mindset with the ability to troubleshoot technical issues and analyze data to drive strategy. Leadership maturity with the ability to own accounts end-to-end and drive long-term client retention. Nice-to-Haves Proficiency with GoHighLevel and automation workflows. Experience with Zapier and lead-to-CRM integrations. Familiarity with Google Search and Performance Max campaigns. Benefits 💰 Competitive market-related salary 🌎 Fully remote work environment (South Africa based) 📈 Long-term stability in a fast-growing global sector 🎯 Performance-focused and professional agency culture 🛠️ Opportunity to work with industry-leading marketing stacks and automation tools