Marketing Web Designer

Location: New York HQ Workplace: OnSite ABOUT AVOCA Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers. We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office. In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact. ABOUT THE ROLE As Marketing Web Designer/Developer, you will own avoca.ai http://avoca.ai end-to-end, design and ship every page, landing experience, and campaign site that defines how Avoca shows up on the internet. Reporting directly to our Director of Brand, you'll be a hybrid designer-engineer, equally credible in Figma and in code, owning the surface where most of our market meets us for the first time. You will partner side-by-side with our Creative Director on visual language, our Creative Producer on integrating motion and film, and Product Marketing on launch and campaign work. You will architect the design system and the codebase that lets us ship category-defining web work at the velocity a Series B running into a $1T market demands. WHAT YOU'LL DO - Own avoca.ai http://avoca.ai end-to-end, design every new page in Figma, build it in code, and ship it. No handoffs. No throw-overs. - Build and maintain Avoca's marketing component library and design system, with Figma → code parity as a non-negotiable. - Ship the Q4 product launch site, the marquee industry conference microsite, and the customer story film pages for our top accounts. - Design and build conversion-critical landing pages for paid, SEO, and ABM campaigns; instrument, A/B test, and iterate based on data. - Lead interaction and motion design on the web, hero animations, scroll-driven moments, the homepage live-performance counter, and integrating Creative Producer's film and motion into the site experience. - Partner with the Director of Brand on web brand expression; partner with Product Marketing on launch and campaign sites; partner with PMM and Product on customer-facing announcements and microsites. - Instrument and ship analytics, A/B testing, and performance optimization, page speed, Core Web Vitals, accessibility, and SEO are not someone else's problem. - Own technical decisions for the marketing stack: CMS, framework, hosting, asset pipeline, deploy/preview workflow. WHAT YOU'LL BRING - 4–7+ years of progressive experience as a hybrid marketing web designer/developer at B2B SaaS, agency, or in-house brand teams. Portfolio must include shipped marketing sites you designed AND built. - Strong React / Next.js fluency. Production experience with Tailwind, Vercel or Netlify, headless CMS (Sanity, Contentful, or Storyblok), and modern asset pipelines. - Strong Figma fluency including design system thinking, component variants, auto-layout, and library management. Bonus: Framer or Webflow fluency for rapid prototyping. - Hands-on interaction and motion design experience, Framer Motion, GSAP, Lottie, or similar with a portfolio that shows craft beyond CSS transitions. - Strong instinct for marketing performance: page speed, Core Web Vitals, A/B testing, basic SEO, accessibility, and conversion design. - Comfortable owning end-to-end web sprints from Figma to production deploy without intermediate handoffs, running multiple sites in parallel. WHO YOU ARE - A hybrid by choice, not by accident, a designer who codes and an engineer with taste, who has resisted being pushed into one lane. - Obsessed with the line between brand and performance. Won't ship anything ugly; won't ship anything that doesn't convert. - A craft maximalist on the details that matter, type, motion, spacing, performance and a pragmatist on the rest. - Deeply collaborative, with a natural instinct for partnering with the Director of Brand, Art Director, Creative Producer, and Product Marketing. - In-office, engaged, and eager to lead from the front at our NYC location full-time. BENEFITS - Comprehensive medical, dental, and vision insurance - Company-sponsored 401(k) through Vestwell - Flexible PTO plus U.S. federal holidays - Company-wide off-sites - Daily in-office lunch through Parkday - Dinner covered when working late - Commuter benefits and late-night rideshare - Standing desks and workspace accommodations available on request - All core tools and software provided Compensation: The expected base salary for this role is $165,000-$185,000 with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process. WHY AVOCA At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact. Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.