Senior Brand & Creative Designer

Location: United Kingdom, London Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. About us: Our Creative Services team shapes how millions of players experience PlayStation every day. From global campaigns to PlayStation Store, we create work that sits at the intersection of brand and performance. As our briefs evolve, so do we - moving beyond exceptional creative execution towards bigger ideas, stronger storytelling and more strategic thinking. We're looking for creatives who are excited by solving problems, shaping ideas and creating work that connects with players around the world. Role Overview: We're looking for a Senior Creative Designer who combines strong visual creative skills with a passion for brand positioning, customer insight and creative strategy. You'll help shape how PlayStation's digital products and services are positioned, understood and experienced by players around the world. This role starts before design begins. You'll challenge briefs, uncover customer insights and turn complex offerings into clear, compelling propositions that connect functional benefits with emotional appeal. Working alongside designers, copywriters and other creative specialists, you'll translate that thinking into distinctive visual territories, creative direction and digital brand experiences. You'll also build and present compelling creative proposals, bringing stakeholders with you through clear thinking, confident storytelling and inspiring ideas. This isn't primarily a traditional advertising campaign or production-design role. It's an opportunity to shape the strategy and creative direction behind PlayStation's digital products and services. What you'll be doing: Understand the business challenge - Interrogate briefs, challenge assumptions and identify the underlying business and customer problems. Connect marketing objectives with customer behaviour to find stronger creative opportunities. Shape positioning and propositions - Use customer research, insights and performance data to help define brand positioning, messaging hierarchies and compelling customer propositions. Turn complex features into meaningful functional and emotional benefits. Develop creative and visual direction - Translate strategy into distinctive visual territories, brand identity concepts and design principles. Work with designers, copywriters and creative specialists to develop ideas that are clear, engaging and unmistakably PlayStation. Create connected digital experiences - Ensure creative positioning works across PlayStation Store, PlayStation.com, CRM, social and other digital touchpoints, adapting messaging and creative direction to different audiences and stages of the customer journey. Build and sell the idea - Create high-quality, visually compelling presentations that simplify complex thinking, communicate creative recommendations and inspire stakeholder confidence. Collaborate with the wider team to raise creative standards and share effective ways of working. What we're looking for: Around 8+ years' experience in creative design, brand design, digital art direction or a related multidisciplinary creative role. A strong portfolio demonstrating visual creative craft alongside strategic thinking, including brand positioning, customer propositions and creative direction. Experience using customer insight and research to shape creative strategy and translate positioning into visual identities, creative territories or design systems. Experience developing creative for digital products, services, commerce or customer-facing digital communications - not solely traditional advertising campaigns. Strong visual storytelling and presentation skills, with experience building and presenting compelling creative proposals to clients or senior stakeholders. A collaborative approach, working confidently with designers, copywriters and other specialists to bring ideas to life. Curiosity about popular culture, entertainment, technology and how audiences discover, consume and engage with content. Desirable: Experience in gaming, entertainment, or consumer technology sectors Experience working in both agency and in-house creative teams. Experience developing creative frameworks or pitching methodologies Familiarity with digital marketing, performance marketing or customer engagement. Experience working alongside Creative Directors, Design Directors or Creative Leads, with an ambition to develop into a broader creative leadership role. Familiarity with digital retail, performance marketing, or personalization (DCO) Benefits : Hybrid working Discretionary bonus opportunity Private Medical Insurance Dental Scheme 25 days holiday per year On Site Gym Subsidised Café Free soft drinks On site bar Access to cycle garage and showers Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.