Senior Marketing Manager

Location: Guatemala Workplace: hybrid We are seeking a highly motivated Senior Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America . Key Responsibilities Hold responsibility for Passengers Acquisition and Retention KPIs Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix Hold country marketing budget processes Generate hypotheses and execute tests to drive growth hacking initiatives Lead Brand positioning in line with local insights and global brand guidelines Oversee the creation of effective and culturally relevant creatives for all marketing channels Identify and nurture partnerships that align with marketing objectives Perform market and audience research Skills, Knowledge & Expertise 7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills Experience working with a mobile product, preferably ride-hailing or similar tech industry Proven track record of effectively delivering multiple marketing projects in a fast-paced environment Hands-on project management experience, including agency management and direct involvement in tasks when needed Ability to develop market insights and marketing strategy and analyze campaign effectiveness Strong data and analytical skills English and Spanish on a fluent level Job Benefits Be part of a growing and innovative company with a unique approach to ride-hailing Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued Have the opportunity to make a significant impact on the company and the industry as a whole Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands Competitive salary Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company