Product Manager

Location: Canada, Waterloo, ON Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Product Manager Waterloo, ON Build what’s next for players. We’re a startup inside Sony PlayStation: fast-moving, experimental, and highly ambitious, while backed by the scale, resources, and trust of Sony Interactive Entertainment. We’re building new mobile and web experiences that help gamers connect, discover, and play together in better ways. This is a rare opportunity to build at startup speed and drive meaningful impact inside one of the world’s most recognized gaming companies. We are seeking a hands-on Product Manager to own product discovery, strategy, prioritization, and execution for new mobile and web experiences. In this role, you will identify new product opportunities, speak directly with users, analyze product behaviour, define new features and initiatives, and manage the product opportunity pipeline from early exploration through launch and iteration. You will work closely with Design, Engineering, and Marketing to turn ambiguous ideas into clear product direction. You will represent the voice of the user, establish what success looks like, and help the team decide what to build, why it matters, and how we will know whether it worked. Responsibilities Define and evolve the product vision, strategy, roadmap, and opportunity pipeline for new mobile and web experiences. Identify and validate new product opportunities through user interviews, surveys, behavioural data, market research, competitive analysis, and rapid experimentation. Develop a deep understanding of user needs, motivations, behaviours, and pain points, and represent the voice of the user throughout product development. Translate user insights, business opportunities, and technical possibilities into clear product initiatives, feature concepts, product briefs, requirements, and success criteria. Evaluate and prioritize opportunities based on user value, strategic alignment, expected impact, confidence, development effort, technical risk, and speed to learning. Own product planning and the development pipeline, including roadmap prioritization, task creation, sprint planning, progress tracking, and maintaining alignment across the team. Partner closely with Design and Engineering to take products and features from early concept through prototyping, development, launch, measurement, and continuous improvement, balancing short-term learning with long-term product quality. Define product goals, key performance indicators, measurement frameworks, and analytics requirements before features are launched. Live directly in the data to analyze acquisition, onboarding, activation, engagement, retention, conversion, and other key user behaviours. Develop hypotheses and lead structured experiments, including prototypes, concept tests, usability studies, A/B tests, and staged product releases. Use quantitative and qualitative insights to evaluate product performance, identify opportunities, and recommend whether to iterate, scale, reposition, or stop an initiative. Partner with Growth Marketing to connect audience insights, acquisition performance, onboarding, engagement, and retention into a cohesive product-growth strategy. Lead cross-functional product discussions, resolve trade-offs, identify dependencies and risks, and maintain alignment across internal and external stakeholders. Communicate product strategy, priorities, decisions, progress, results, and recommendations clearly to engineers, design, marketing and leadership. Establish scalable product-development practices, including discovery methods, opportunity assessment, prioritization frameworks, planning rhythms, decision records, and post-launch reviews. Requirements 5+ years of product management experience, including significant ownership of consumer-facing mobile, web, social, gaming, marketplace, or other digital product experiences. Bachelor's Degree or equivalent practical experience. Proven track record of taking new products, features, or major initiatives from early discovery and validation through launch and iteration. Strong product-discovery skills, including experience planning and conducting user interviews, synthesizing qualitative research, testing concepts, and identifying unmet customer needs. Strong analytical and quantitative skills, with hands-on experience using product analytics and business-intelligence tools to analyze funnels, cohorts, engagement, retention, and product performance. Ability to work directly with data using SQL or an equivalent analytical workflow, with enough fluency to independently investigate questions and validate hypotheses. Experience defining product goals, KPIs, instrumentation requirements, experiment plans, and success criteria. Demonstrated ability to translate ambiguous opportunities into clear product strategies, roadmaps, requirements, and actionable plans. Strong prioritization and decision-making skills, including the ability to evaluate trade-offs between user value, business impact, speed, technical complexity, and long-term maintainability. Experience working closely with designers and engineers to deliver high-quality products in an iterative development environment. Strong understanding of modern consumer product development, including user-centred design, experimentation, agile delivery, and metrics-informed iteration. Strong written, verbal, facilitation, and presentation skills, with the ability to communicate complex product decisions clearly to technical and non-technical audiences. Ability to operate independently, create structure, and maintain momentum in an ambiguous, technically complex, and fast-moving zero-to-one environment. Strong user and customer focus, with the judgement to balance experimentation and speed with trust, privacy, usability, accessibility, and long-term product quality. Bonus Experience building social, community, communications, or network-driven consumer products. Experience in gaming, mobile games, entertainment, or another highly engaged digital consumer category. Deep knowledge of player behaviours, gaming culture, online communities, and industry trends. Experience as a founding, first, or sole product manager on an early-stage product team. Experience with real-time or social product capabilities such as messaging, presence, notifications, activity feeds, groups, identity, discovery, or recommendations. Experience developing product-led growth loops involving invitations, referrals, sharing, re-engagement, community participation, or network effects. Advanced experience with SQL, experimentation platforms, data visualization, statistical analysis, or product analytics tools. Experience building scalable and localized consumer experiences for diverse international markets. Experience working on trust and safety, privacy, moderation, parental controls, or other sensitive consumer-platform considerations. Experience launching a new consumer product through private testing, beta, soft launch, and broader market release. At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. The estimated Ontario base pay range for this role is listed below. $124,100 — $174,100 CAD Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.