Director of Growth Marketing

Location: New York City Office COMPANY DESCRIPTION Today, when you go to your doctor and get referred to a specialist, your doctor sends out a referral and tells you, "They'll be in touch soon." So you wait. And wait. Sometimes days, weeks, or even months. Why? Because too often providers are overwhelmed with the painstakingly tedious work required to get paid by insurance companies. Powered by proprietary models, Tennr handles the complex paperwork that gets patients through the door and providers paid, helping operators get patients the right care, at the right time, in the right setting. ROLE DESCRIPTION As Director of Growth, you'll own the plan for how Tennr generates pipeline: where we invest, what we stop doing, and how we know it's working. Our buyers run DME suppliers, infusion centers, specialty pharmacies, and other provider organizations. They're operators, not software buyers. They search for specific problems, not product categories, and more of them now ask AI assistants which vendors to consider. We sell several products into each of them, including referral intake, prior auth, AI voice, and patient onboarding, and every new vertical, product, and channel multiplies the ways we could spend the next dollar. Your job is to pick the few that matter most and make sure the team executes on them. You'll lead Growth Marketing and work closely with Sales, Product, and Finance. You'll set the targets, work backwards from them to operating milestones, and run the cadence that keeps the team accountable to the number. This role suits someone who thinks like a general manager: you'll act as strategist, analyst, systems builder, and partner to Sales in the same week. The scope will grow to cover new problems as Tennr grows. You'll know you're right for this if you've been the person leadership hands its hardest growth problem, you're as comfortable building the model as running the review, and you want to build a team around this work. RESPONSIBILITIES - Goals & Metrics: Own Tennr's marketing-sourced pipeline target and set the channel goals that roll up into it. Break it into its drivers: CPL, CPQL, conversion to opportunity, and pipeline contribution by segment and channel. Own the model that explains what moves each one, and make sure progress is measured the same way every week. - Roadmap: Diagnose the biggest opportunities and constraints across verticals, products, and channels. Form a clear point of view on where Growth should invest and what it should deprioritize, and defend that call with data. - Planning: Turn the roadmap into a short list of initiatives with owners, success metrics, budget, and headcount. Run annual and quarterly planning for Growth, allocate budget across channels, including direct programs, and partner with Finance on spend and payback. - Operating System: Design the cadences, dashboards, and decision forums that surface performance gaps early and turn them into action. Partner with Sales on pipeline reviews, keep conversion signal clean from first touch to closed deal, and make changes in our systems of record yourself rather than filing a ticket. - Strategic Projects: Lead the high-stakes growth questions as they come up, such as how to enter a new vertical, how to take a new product to market, or how to position against a competitor, and bring the analysis that settles them. - Direct Programs: Own the programs that put Tennr in front of buyers and customers directly. Decide which ones earn investment, run them against a fixed budget and date, and hold them to the same pipeline standard as every other channel. - Experimentation: Set the bar for which experiments get run, funded, and scaled across new channels, AI tools, and Clay workflows, and cut the ones that don't earn their spend. - Team: Lead Growth Marketing across paid, search, AEO, and direct programs. Hire and develop the team as it scales, while staying hands-on in the work yourself. - Cross-Functional Leadership: Work with Sales on target segments and pipeline, Content Marketing on offers, Brand and Design on creative, Product on launches, and Finance on budget. Create clarity and drive decisions across teams you don't manage directly. QUALIFICATIONS - 7+ years of experience, mixing strategy work (management consulting at MBB or similar, investment banking, or private equity) with at least 3 years at a high-growth startup in strategy, business operations, growth, or revenue operations. At least 1 year personally owning a business outcome, such as a P&L, quota, pipeline, or retention number. - First-principles thinking. You can take an ambiguous problem, identify the outcome that matters, break it into its drivers, and design a practical path forward. - Quantitative fluency. You build your own models, write your own SQL. and can use imperfect data to find performance gaps, make tradeoffs, and tell whether a strategy is working. - Operator instincts. You move between setting direction and getting into the details required to make something work, and you keep multiple workstreams moving without losing the important details. - Program execution. You've delivered high-stakes programs with hard dates, outside partners, and fixed budgets, and you know what has to be true weeks before the day. - Presence. You can represent Tennr with senior operators and customers, and earn their trust quickly. - Cross-functional leadership. You create clarity, establish accountability, and drive decisions across teams you don't manage. - Ownership. You own the outcome, not just the inputs, and you follow up until the work is done. You've rebuilt a playbook from first principles before and want to do it again. - Clear writing. You can put a recommendation, the reasoning, and the tradeoffs on one page and get a room to a decision. - Judgment you can show. You can walk us through growth plans you've built, the bets you made, and what happened to pipeline. - An informed view on AI, backed by real examples of how you've applied it to your own workflows or a team's, and a clear sense of where it helps and where it doesn't. - Experience managing people, or a track record that shows you're ready to build and lead a team. A PLUS IF YOU… - Have healthcare or healthtech experience, especially selling to provider organizations. - Have worked at a vertical SaaS company that sells to operators rather than software buyers. - Have built a customer community or advisory board. - Have taken a new product or a new vertical to market. - Have built go-to-market workflows in Clay, Salesforce, or similar tools yourself. WHY TENNR? - Drive Impact: one of our company values is Cowboy, meaning you set the pace. You won’t just talk about things, you’ll get them done. And feel the impact. - Develop Operational Expertise: learn the inner workings of scaling systems, tools, and infrastructure. - Innovate with Purpose: we’re not just doing this for fun (although we do have a lot of fun). At Tennr, you’ll join a high-caliber team maniacally focused on reducing patient delays across the U.S. healthcare system. - Build Relationships: collaborate and connect with like-minded, driven individuals in our Hudson Square office 4 days/week. - Free lunch! Plus a pantry full of snacks.   BENEFITS - Beautiful new office at 345 Hudson Street - Unlimited PTO - 100% paid employee health benefit options - Employer funded 401(k) match - Competitive parental leave