General Manager - Cards

Location: Cyprus; Georgia; Poland; Spain; Serbia; Latvia At GoMining, a General Manager is the end-to-end owner of a business direction, responsible for its strategy, P&L, product, team, and overall results. A GM combines business, product, and operational ownership — setting priorities, managing unit economics, driving execution, and making decisions based on data. The goal is to run the direction as a business and take full responsibility for its growth, profitability, and performance. We are looking for a General Manager to own the Cards business at GoMining. You will be responsible for the card product end-to-end — from issuing and processing infrastructure to activation, spending, subscription, cashback, KYC, provider relationships, and unit economics. This is a business ownership role, not just a product role. You will own the strategy, P&L, product roadmap, delivery, key metrics, provider relationships, and engineering team behind the Cards direction. Your goal is to build a card product customers actively use while creating sustainable economics for the company. Responsibilities Business Ownership Own the Cards business end-to-end, including strategy, P&L, budget, roadmap, and execution. Define and manage the economics of the card program. Own TPV, active cards, customer spending, retention, and monetisation. Build financial models covering revenue, card issuance costs, processing costs, customer margin, and LTV. Identify opportunities to improve profitability and customer engagement. Present strategy, performance, and key decisions directly to C-level stakeholders. Card Product Own the full card customer journey from onboarding and issuance to activation and everyday spending. Develop virtual and physical card products. Own subscription, cashback, and other card-related mechanics. Improve activation rates and increase customer spending. Develop simplified onboarding and KYC flows together with Compliance. Own card-related customer experience and continuously identify friction points. Issuing & Processing Own relationships with issuing, processing, BaaS, and other card infrastructure providers. Manage integrations and operational dependencies. Negotiate commercial terms with providers. Reduce vendor lock-in and build resilience against changes in provider terms or availability. Ensure the card business can continue operating reliably as it scales. Manage critical incidents involving providers together with engineering. Economics & Growth Understand and optimize the unit economics of every active card. Track customer profitability, card issuance and servicing costs, transaction economics, retention, and LTV. Identify opportunities to increase transaction volume and customer engagement. Design product mechanics that encourage customers to keep spending through GoMining Cards. Work with Growth and Marketing on acquisition, activation, and retention initiatives. Team & Delivery Lead the engineering team responsible for the Cards direction. Work directly with the Tech Lead on architecture and delivery. Own roadmap, priorities, backlog, releases, and key incidents. Hire and develop team members when needed. Build a high-speed, data-driven execution culture. Use AI and automation across product development, analytics, specifications, QA, and operational processes. Requirements Strong end-to-end experience with card products. Experience with issuing, processing, BaaS, or card infrastructure. Experience launching or scaling a card program. Strong understanding of card unit economics. Ability to model customer margin, transaction economics, issuance costs, and LTV. Experience negotiating directly with card providers. Experience managing dependency on external providers and ideally reducing vendor lock-in. Strong product and commercial mindset. Experience owning revenue or P&L is highly preferred. Strong analytical and data-driven approach. Technical literacy and ability to work directly with engineering teams. Experience managing product or engineering teams. Experience in fintech, neobanking, payments, crypto cards, wallets, or exchanges is highly relevant. Benefits Professional growth: support for courses, conferences, and English learning (up to 100% coverage). Work-life fit: remote or hybrid format with flexible hours across international teams. Paid leave: up to 20 vacation days +  8 company holidays + 5 personal days per year Recognition programs: structured performance reviews and team awards. Team culture: retreats in international locations (for example, company apartments in Cyprus).