Senior Growth Marketing Manager (d/f/m)

Location: Berlin Workplace: Hybrid OUR STORY: Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence. Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016. ABOUT THE ROLE Taxfix recently launched its first products and services for self-employed people and small and medium businesses in Germany. The B2B motions these products need to scale have to be built from the ground up, with support from central growth and channel experts: acquisition and onboarding, lead generation and nurturing, sales, retention and expansion. In this role, your mandate is to find, test and scale what works. You own SE and SMB growth marketing end to end for Germany. You start from an insight you found yourself and pick the few opportunities worth the time and money. Before launch you set the success, kill and scale criteria and what done means. Then you run the work yourself, or hand it to the expert best placed to run it, read the result and decide whether to scale, iterate or kill. Central specialist teams carry the established work, and you collaborate with them: paid acquisition, CRM, marketing data and MarTech. You decide which channels, segments and messages to test, and you build the growth loops nobody at Taxfix has run yet. You work with the B2B product team, the B2B commercial lead, Product Marketing and our Creative Studio. WHAT YOU'LL DO - Find the opportunities worth running. Turn customer conversations, sales calls, funnel data and what you observe in the market into hypotheses and experiments for SE and SMB growth. Rank them and run them. Pivot when an experiment fails, and scale quickly when it works. - Build multi-channel strategies. Build an experimentation engine, and use its results to shape the multi-channel strategy for awareness and demand capture across Taxfix's new B2B products. Central growth teams and channel experts carry parts of the mix. - Design how each product reaches its customers. For each growth loop, decide the ICP segment to focus on, the channel and the message to test, how the user flow and experience fit the loop, and the plan for scaling after the first positive signals. - Plan it, then run it yourself. Set success, kill and scale criteria before launch. Build the prototype, landing page, content, onboarding flow or nurture sequence with your own hands where that is fastest, and bring in central experts where they do it better. - Build B2B motions from zero to one. Acquisition and onboarding flows, lead generation and nurturing, the handover to inbound sales, retention and expansion loops. Several of these exist nowhere at Taxfix today. - Read the results and make the call. Separate signal from noise at B2B volumes, where samples start small. Decide to scale, iterate or kill, and turn the read into recommendations for Product and commercial leadership. - Use AI as an operating and growth advantage. Use AI to 10x your effectiveness and your outcomes. Build your own prototypes, applets and tools for the opportunities you run, and apply AI to discovery, analysis, content, experimentation and repeating workflows. - Steer budget where the evidence is thin. You hold the mandate to plan and allocate budget for new B2B motions and growth loops. WHAT YOU'LL BRING - Strategist and operator in one person. You pick the opportunities and you run them, to the standard you planned them to. Given the choice, you ship a first version this week over polishing a plan for a month. - 5+ years in B2B go-to-market. 5+ years of experience in B2B go-to-market, growth, strategy or another go-to-market function, including ownership of a product or business outcome. - Zero-to-one experience. You took a new product, category, platform or business line from the first growth-loop tests, through scaling, to a multi-channel playbook. - Close to the customer. You naturally stay close to our customers, talk to them, listen to sales calls and use customer insights to inform your decisions. - Data literacy. You can define and interpret acquisition, activation, adoption, retention, pipeline, conversion, revenue and product-usage metrics, and you turn what you find into a decision. - Agility and speed. You try new ideas all the time. When one fails, you pivot. When one works, you move to scale it. Shifting priorities and tight deadlines don't throw you off. - Curious about B2B growth and AI. You follow the people and sources moving both fields, and you can name what you took from them into your own work. - Knowledge of the German market, ideally of how self-employed people and small businesses buy. Fluent German is a big plus, not a must. WHY TAXFIX?  - A chance to do meaningful, people-centric work with an international team of passionate professionals. - Holistic well-being with free mental health coaching sessions. - A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like. - Employee stock options for all employees—because everyone deserves to benefit from the success they help to create. - 30 annual vacation days and flexible working hours. - A generous learning budget to support your personal and professional development and guidance from our internal L&D experts. - Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip. - Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible. - Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions. - Have a four-legged friend in your life? We’re happy to have dogs join us in the office. Excited? So are we. Check out our Life at Taxfix https://www.linkedin.com/company/taxfix/life/8684512c-424f-44de-8d07-6e6b516e3319/?viewAsMember=true page on LinkedIn to get a glimpse of our culture. At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves. Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadn't considered previously.