Senior Product Designer, AI Registry

Location: Canada What the Role Is The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring Senior Product Designers to build the next generation of Babylist by leveraging this reality. The Senior Product Designer is the primary owner for user experience, delight, and interaction quality on the team. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the bar for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business. You flex beyond the basics by running research, standing up working prototypes (in hours not days), and contributing to production-quality front-end code ensuring polish is never a trade-off. You help Babylist make the transition into AI-native product development by modeling what an AI-native designer does every day. In this role, you shape how parents discover products, receive gifts, and navigate early parenthood across web and native mobile. These are not casual interactions. Families are making decisions during one of the most meaningful and overwhelming transitions of their lives. The experience has to be easy to use, easy to understand, and worthy of the trust they place in us. Who You Are Craft and experience obsessed . You care deeply about how things feel, not just how they function — the transitions, motion, and details most people can't articulate but everyone responds to. You have a portfolio of shipped consumer product work across web and native mobile that proves it. A systems thinker. You see how a single interaction fits into a broader flow, how flows connect across products, and how the design system enables all of it. You design for coherence, not just screens. Industry aware and pattern fluent. You know the interaction patterns and design conventions that have become table stakes — and when to apply them versus evolve them for what Babylist families actually need. Human-and-data-centered. You plan and run generative and evaluative research yourself, bring concrete qualitative and quantitative evidence into design decisions, and communicate design rationale clearly and persuasively. Product savvy . You know what's worth building, what UX is right for a given context, and what will resonate with users in ways that support the business's goals — making engineers and PMs faster by reducing ambiguity and tightening scope. Critical thinker. You question assumptions and stress-test ideas before committing to them, distinguishing between what the data says and what people want it to say. You approach problems with creativity and multi-dimensional thinking. Feedback fan. You build feedback loops into your process from the start — putting prototypes in front of users early, sharing in-progress work before it's polished, and actively soliciting critique that makes it better. AI-native and a real builder. You move from a rough concept to an interactive prototype in hours, not weeks, and write production frontend code yourself rather than depending on an engineer to translate your mock. You have a portfolio of work built this way. Outcome owner . You instrument your own work, track whether it's moving the right metrics, and make clean iterate/pivot/stop calls based on evidence, not attachment. Adaptable and low ego . You jump in where needed across team boundaries without waiting for permission, and you bring curiosity to ambiguity rather than anxiety. You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. How You Will Make An Impact Own the experience layer across a customer journey or product surface end-to-end . Think holistically about user flows, brand expression, information architecture, and interaction patterns across the full Babylist product ecosystem - both web and native app - working with other designers and teams as needed. Design and build experiences that drive outcomes . That means using sound judgement to create experiences that solve real problems, are intuitive under stress, simple when decisions are complex, and delightful when the moment calls for it. Define excellence. Set the bar for quality, delight, and product excellence by demonstrating and teaching your team what great looks and feels like. Eschew perfection for learning that propels the product toward your high bar. Stay deeply connected to users . Talk to customers. Plan and execute research to ground design decisions in how families actually behave. Create fast feedback loops through user testing, Babylist communities, and other channels. Your design decisions are grounded in reality, not assumption. Contribute to and evolve Babylist's design system . Build reusable components, define interaction patterns, and ensure consistency across web and native mobile. Operate with agency. Don't wait for permission — create the conditions for your success and bias toward action, starting before you have the full picture and learning as you go. Let challenges energize you to think creatively and try new things. Build with AI-native workflows . Research synthesis, rapid prototyping, production code, design system evolution, interaction exploration. Show your team what's possible by doing it yourself leveraging AI - then share and teach what’s working. Write production frontend code . Work in the codebase to implement, refine, and polish the experiences you design. Close the gap between what a design looks like in Figma and what a user actually touches - finding and fixing rough edges without being asked. The transitions, the micro-interactions, the loading states, the empty states, the error states, the keyboard behavior. Own all of it. Help democratize design. Support AI-enabled workflows that bring product managers, engineers, and other collaborators into design tools, creating the conditions for non-designers to contribute meaningfully to the experience layer. Act as a consultant and quality bar on that work, not a gatekeeper. Build shared literacy around what good looks like, so the people working alongside you can make better decisions independently. Multiply your team. Be an excellent partner to engineers, product managers, and analysts as your co-builders to move the highest-impact work forward with strong communication and collaboration. Bring tighter problem framing, sharper user insight, and prototypes that make decisions easier to make. Design the repeatable, low-friction systems that let everyone on your team, including you, ship faster without sacrificing quality. Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management, and we invest in the tools and the time to connect with colleagues We build products that positively impact millions of people's lives AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Benefits Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.