Location: United Arab Emirates
Paid Social Manager (Meta Ads) — Remote
About us
SF Marketing Agency is a performance marketing agency based in Dubai. We run paid social, automation and lead generation for B2B and B2C businesses (SMB and mid-market) in the UAE and English-speaking markets.
We're looking for someone who wants to work hard, learn fast and get very good at Meta Ads, inside a team that uses AI in its daily work.
What you'll do
Set up and launch Meta Ads (Facebook/Instagram) lead generation campaigns for agency clients
Run 5+ client ad accounts at the same time
Check ad accounts daily: budgets, statuses, policy flags and restrictions, account health
Manage and optimise live campaigns: test audiences, offers and creatives
Track and analyse CPL, CPQL (cost per qualified lead), CPA (cost per acquisition / order), CTR and CPM
Prepare performance reports for the internal team
Brief designers and copywriters on creatives, and edit or assemble simple creatives yourself
Use AI tools every day: creating and testing creatives, writing ad copy, analysing data, automating routine tasks
Set up Meta Pixel, Conversions API and UTM tracking
Requirements
English: Upper-Intermediate (B2) or above, written and spoken
2+ years of hands-on Meta Ads experience in lead generation (agency experience is a strong plus)
Case studies that prove your results: ad spend → leads → CPL/CPA
You've brought down CPL or CPA on live accounts, and your case studies show how
Experience running 5+ ad accounts at once
Hands-on setup of Meta Pixel, Conversions API and UTM tracking
Hands-on use of AI tools (ChatGPT, Claude or similar) for creatives, copy, analysis and automation
Design skills: comfortable in Canva, Figma or Photoshop, with a good eye. You can fix a creative yourself or give a designer clear feedback
Self-driven: you test ideas on your own and don't wait for instructions at every step
Nice to have
Google Ads or TikTok Ads
CRM tools (GoHighLevel or similar), GTM, GA4
Terms
Full-time, remote
Working hours overlap with Dubai (GMT+4): you must be based between GMT+1 and GMT+7
Pay: base from $1,200/month + performance bonus tied to client results (CPL/CPA targets) + quarter bonus for company targets.
Employment type and payment method: discussed individually
How to apply
Everything in English. Applications in any other language will not be reviewed.
Your CV
Your case studies (ad spend → leads → CPL/CPA)
A short note: why you, and which accounts you run now
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