GTM Enablement Specialist

Location: Berlin Workplace: OnSite About Peec AI Peec AI is the analytics platform for AI search. People increasingly discover products and make buying decisions through ChatGPT, Claude, Gemini, and Google's AI Overviews instead of traditional search, and most brands have no idea where they show up in those answers. Peec gives marketing, SEO, and growth teams the data to see exactly that: how visible their brand is across AI platforms, how they compare to competitors, and where to win. We are defining this category, and the market is moving with us. Peec is a Series A company backed by 20VC and Singular, that went from $0 to $17M ARR in 22 months, with a 100+ person team across our Berlin HQ and our New York office. About the role We're looking for a GTM Enablement Manager to help our sales team ramp faster, sell better, and win more deals. You'll own how our Account Executives and SDRs are onboarded, trained, and coached, and make sure they have the playbooks, content, and market knowledge they need in every deal. You'll work closely with Sales leadership, RevOps, Product Marketing, Product, and Customer Experience. This role is for someone who holds a high bar on execution and moves fast. We use AI to speed up our GTM work, and we expect you to do the same. We also expect you to be the person who catches generic, low-effort output before it reaches a customer. Our brand and our customer experience matter too much to ship anything less than excellent. What you'll do - Own onboarding for new Account Executives and SDRs: build a structured ramp program with clear milestones and certifications that gets new hires productive fast - Design and deliver ongoing training on our product, the AI search market, our sales methodology, and competitive positioning, for new and tenured reps alike - Embed our sales process into day-to-day execution: train and coach reps on qualification, stage exit criteria, mutual action plans, trial management, and negotiation - Standardize SDR-to-AE and Sales-to-CX handoffs, with clear expectations for qualification, documentation, and ownership - Partner with Product Marketing, who own core positioning and messaging, to translate these into practical sales playbooks, training, and customer-facing materials: discovery guides, talk tracks, objection handling, battle cards, email templates, decks, one-pagers, proposals, and case studies. Work with Design to keep them accurate, on-brand, and easy for reps to find - Coach reps alongside sales managers: review calls, run role plays, and use call and deal data to spot skill gaps and sharpen messaging - Run competitive intelligence: track what competitors ship and say, turn it into battle cards and training reps use in live deals, and flag what matters to Product and leadership - Measure what works: track ramp time, win rates, conversion, and content usage with RevOps, report on the impact of enablement programs, and cut what isn't working - Drive adoption of our sales tools (HubSpot, call recording, and AI tools), and build workflows and automations that save reps time - Translate new features and market shifts into training and materials within days, not weeks, so Sales, CX, and Growth all work from the same story What we're looking for - 3 - 5 years in GTM or sales enablement, sales training, or a similar role at a fast-growing B2B SaaS company - A track record of designing and running onboarding and training programs with measurable results, such as shorter ramp time or higher win rates - Strong facilitation and coaching skills: you can run an engaging workshop, give direct feedback on a call recording, and adapt to reps at different experience levels - Working knowledge of modern sales methodologies such as MEDDPICC, Challenger, or Command of the Message, and experience building one into training and process - Data-driven and comfortable with tools: you work confidently in a CRM (HubSpot ideally) and call recording software, turn performance data into training priorities, and have built workflows and automations - Strong stakeholder management: you work across Sales, RevOps, Product Marketing, Product, and CX with different goals, and keep reps up to date on process and product changes without slowing anyone down - Strong product sense: you pick up a technical product and a new market quickly and can explain both simply - Clear judgment on AI-generated content: you use AI to move faster, you know when it makes the work worse, and you push back when quality slips - A strong eye for quality: you notice off-brand colors, inconsistent fonts, and misaligned elements, and you're comfortable making clean edits in Figma, Google Slides, or similar - Proven ability to prioritize in a fast-moving environment, where priorities change weekly - An ability and willingness to travel between our two offices (New York and Berlin) once a quarter - Excellent written English. You write clearly and cut anything that doesn't earn its place Bonus points - Prior quota-carrying experience as an Account Executive or SDR - Experience with an enablement platform or LMS, such as Highspot, Seismic, or WorkRamp - Some exposure to SEO, GEO, or marketing tech, or the curiosity to get up to speed quickly - Experience building competitive intelligence or a customer story program from scratch - Experience at an early-stage company during a period of rapid scale - Fluent German, French, Spanish, or a Nordic language What we offer - Competitive salary and meaningful equity: everyone at Peec owns a piece of the upside - Comprehensive benefits package - Collaborative, high-energy in-office work environment - Opportunity to make a significant impact and define a new market category