Google Ads Specialist

Location: Romania; North Macedonia; Croatia; Slovenia; Bosnia and Herzegovina; Bulgaria About Huzzle At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, and tech companies across SaaS, eCommerce, and FinTech. Unlike traditional outsourcing, you’ll be placed directly with a client as a valued, long-term member of their team. About the Company This opportunity is with a performance-driven digital marketing agency focused on scaling revenue through data-led paid media strategies. The company specializes in Google Ads, paid social, and conversion optimization, helping clients maximize ROI across multiple industries. Job Summary We're looking for a results-driven Google Ads Specialist with 2–3+ years of hands-on experience managing and optimizing paid advertising campaigns. In this mid-level role, you'll be responsible for building, managing, and scaling Google Ads campaigns that generate high-quality leads, drive conversions, and deliver measurable ROI. The ideal candidate is analytical, detail-oriented, and confident managing campaigns independently. You should have a strong understanding of Google Ads, conversion tracking, campaign optimization, and performance reporting. This is an exciting opportunity for a performance marketer looking to take ownership of campaigns, work with international teams, and grow their career in digital advertising. Key Responsibilities Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube where relevant. Conduct keyword research, competitor analysis, and audience targeting to identify growth opportunities. Monitor and optimize campaign performance against key metrics, including CPC, CTR, CPA, ROAS, and conversion rates. Manage advertising budgets effectively to maximize campaign ROI. Write compelling ad copy and test different creatives, messaging, and landing pages. Implement and troubleshoot conversion tracking using Google Tag Manager and Google Analytics 4 (GA4). Conduct A/B testing and continuously improve campaign performance. Analyze campaign data and provide clear, actionable performance reports. Collaborate with marketing, creative, and sales teams to align campaigns with business objectives. Stay up to date with Google Ads platform updates, advertising trends, and industry best practices. Requirements 2–3+ years of hands-on experience managing Google Ads campaigns, ideally within a digital marketing agency or performance marketing environment. Proven experience managing and optimizing Google Search campaigns, with exposure to Performance Max, Display, or YouTube advertising. Strong knowledge of Google Ads campaign structures, bidding strategies, keyword targeting, and optimization techniques. Experience using Google Analytics 4 (GA4) and Google Tag Manager. Ability to independently manage advertising budgets and make data-driven optimization decisions. Solid understanding of conversion tracking, attribution, and performance marketing metrics. Experience conducting A/B tests and improving campaign conversion rates. Strong analytical and problem-solving skills with excellent attention to detail. Excellent written and verbal English communication skills. Ability to work independently in a fast-paced, remote environment. Comfortable presenting campaign results and recommendations to internal stakeholders or clients. Nice to Have Google Ads certifications. Experience managing campaigns for UK, US, or other international markets. Experience with lead generation campaigns for B2B, SaaS, or service-based businesses. Familiarity with Looker Studio, CRM platforms, and landing page optimization. Experience managing multiple advertising accounts simultaneously. Benefits 🌎 Fully remote role with flexible work environment 🚀 Work with high-growth companies and performance-driven teams 📈 Opportunity to scale campaigns with significant ad budgets 🎯 Performance-based bonuses tied to campaign success 🤝 Direct collaboration with international clients and marketing leaders