Head of Digital Marketing Department

Location: Yerevan, Armenia Description: We are looking for a Head of Digital Marketing Department to join our team. The ideal candidate will have a strong digital marketing background, a strategic mindset, and excellent leadership skills. You’ll collaborate with cross-functional teams to ensure optimal performance and data-driven decision-making. Responsibilities: Develop and implement digital marketing strategies to ensure user engagement, and maintain engagement across the Company’s digital platforms, including paid media, SEO, social media, content marketing, etc. Define monthly/quarterly content promotion strategies, approve action plans, and monitor their execution across social platforms by introducing engaging content and campaigns that will increase brand awareness and customer engagement Oversee the planning, execution, and improvement of paid media campaigns (PPC, display, social advertising) to ensure maximum ROI and customer engagement Develop and monitor SEO strategies to increase organic traffic, and improve search rankings via effective keyword research and link-building Analyze campaign performance, user behavior, and campaign effectiveness using Google Analytics, other data management platforms, and analytics tools Plan annual, quarterly, and monthly budgets for paid advertising campaigns Provide annual, quarterly, and monthly performance reports, define and measure KPIs Collaborate with relevant units within the Company to increase customer satisfaction through a common strategy Constantly monitor emerging trends, technologies, and tools in digital marketing. Implement innovative strategies to stay ahead of competitors and accelerate growth Supervise and coordinate the department's activity Delegate tasks and supervise their implementation according to the deadlines established. Provide guidance, mentoring, and performance evaluation to ensure efficient execution of objectives Organize and monitor the onboarding process of new hires Ensure all digital marketing activities comply with the RA Law on Advertising, as well as other legislative and regulatory requirements related to the field Perform other functions assigned by the immediate supervisor and arising from the duties of the position Requirements: Master’s degree in Marketing, Digital technologies, or a relevant field Proven work experience as a Digital marketing unit manager Demonstrable experience in designing and implementing successful digital marketing campaigns Proficient in MS Office (particularly Excel) and data manipulation Excellent knowledge of English and Russian languages Strong understanding of how all current digital marketing channels function Solid knowledge of online marketing tools and best practices Hands-on experience with SEO/SEM, programmatic media-buying, and CRM software Familiarity with web design Experience in data analysis and reporting Excellent analytical and project management skills Strong team management and communication (written and verbal) skills Analytical thinking with strong math skills Good time management skills, including prioritizing, scheduling, and adapting as necessary Ability to work on multiple projects with different objectives simultaneously The ability to think strategically and develop innovative marketing strategies