B2C Retention Manager

Location: Kazakhstan; Serbia; Azerbaijan; Georgia We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven. Job Responsibilities Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications; Create and execute advanced CVM strategies to drive LTV growth and increase user retention; Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses; Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness; Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets; Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications; Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments; Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana. Requirements 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership; Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration; Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests; Practical experience with trigger-based communications, user retention, and win-back strategies; Proven experience in managing budgets for promotional activities; Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners; Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously; Language proficiency: Fluent in English; other languages are a plus. Benefits Flexible schedules and opportunity to work remotely; Ambitious and supportive team who love what they do, appreciate each other, and grow together; Internal programs for adaptation and training, development of soft skills, and leadership abilities; Partial compensation for participating in external training and conferences; Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world; Corporate prices on hotels and travel services; MyTime Day Off - an extra non-working day without loss of compensation. Learn more about our data protection practices in our Privacy Policy: https://emergingtravel.notion.site/recruitment-privacy-notice.