Performance Optimization Manager (Paid Search)

Location: Belgrade, Serbia; Tbilisi, Georgia; Bogota, Colombia Workplace: remote Responsibilities Execute and optimize paid search campaigns across various search engines, with a focus on Google Ads. Perform keyword research, create compelling ad copy, and optimize landing pages for better performance. Monitor campaign metrics and make data-driven adjustments to improve CTRs and conversions. Stay updated on industry trends and search engine algorithm changes to optimize campaign strategies. Prepare reports on campaign performance and provide insights and recommendations for improvement. Collaborate with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns. Job requirements Minimum of 2 years of hands-on experience in managing paid search campaigns, preferably with a focus on Google Ads. Strong knowledge of search engine marketing principles, best practices, and industry trends. Proficiency in Google Ads and Google Analytics. Analytical mindset with the ability to interpret and derive actionable insights from campaign data. Fluent English (B2+).