Senior Performance Marketing Executive

Location: Limassol; Nicosia Workplace: hybrid The Role:  We are seeking a talented and data-driven Senior Performance Marketing Executive to join our team in a rapidly growing, fast-paced, and agile environment. In this role, you will be responsible for planning, executing, and optimizing performance marketing campaigns to drive specific actions and achieve our business objectives. Your expertise in digital marketing, analytics and optimization techniques will play a critical role in achieving our marketing objectives and maximizing return on investment (ROI). The main responsibilities of the position include: Develop and execute performance marketing strategies to meet predefined goals Conduct thorough audience research and segmentation to identify target demographics, interests, and behaviours for effective campaign targeting Prepare comprehensive reports and performance summaries to communicate campaign outcomes, insights, and recommendations to stakeholders Optimize campaign performance through continuous monitoring, data analysis, and strategic adjustments to maximize key performance indicators (KPIs) Manage advertising budgets and make data-driven decisions to allocate budget across campaigns based on performance analysis and ROI Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to continuously improve campaign strategies and techniques Conduct competitor analysis to understand the strengths, weaknesses, and strategies of our key competitors Collaborate with internal and external stakeholders to ensure the successful execution of marketing campaigns Main requirements: BSc/MSc in Mathematics, Statistics, Marketing, or a related field At least 4 years of experience in a similar position In-depth knowledge of digital advertising platforms and tools, such as Google Ads, META ads, X ads , Tik Tok ads, Google Analytics 4, Data Studio and other relevant platforms Experience in programmatic ads will be a plus Advanced Microsoft Excel skills Strong analytical skills and ability to interpret data to make informed decisions and optimize campaign performance Self-motivated and results-oriented mindset Eagerness to learn new tools and technologies Highly organized and be able to adapt quickly to changing priorities and thrive in a fast-paced, dynamic environment by managing multiple projects simultaneously Excellent oral and written communication skills in English Benefit from: Attractive remuneration package plus performance related reward Private health insurance Corporate pension fund Intellectually stimulating work environment Continuous personal development and international training opportunities The Hiring Experience: What Awaits You Let’s Connect – Intro Chat with Talent Acquisition Test your edge – Aptitude Assessment Deep Dive – First Interview with Your Future Team Bring It to Life – Role-Specific Take-Home Task Test your edge – Personality Assessment Final Connection – Final Interview All applications will be treated with strict confidentiality!   By submitting this application, I confirm that I have read and agree to the terms of the Privacy Policy and the Confidentiality Undertaking.