User Acquisition Team Lead

About us At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide. What You Will Do — Lead acquisition strategy and performance across several client projects — Manage and support a team of UA specialists, ensuring high-quality execution — Build scalable frameworks for targeting, bidding, budgeting, and geo expansion — Drive creative testing cycles in partnership with the Creative Production team — Oversee tracking, event validation, and attribution quality across channels — Conduct weekly client reviews with insights, recommendations, and clear action plans — Align UA efforts with product growth and monetization initiatives — Stay current with industry trends, platform updates, and competitive landscape changes What We Expect — 3+ years of hands-on experience managing paid UA across Meta, Google, TikTok — Proven results scaling mobile apps in multiple verticals — Experience with web-to-web acquisition flows — Strong analytical thinking and comfort with post-ATT measurement approaches — Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.) — Strong understanding of subscription economics — Ability to mentor, guide, and support UA specialists — Confident communicator with experience presenting strategy and performance to clients — Ability to structure experiments, interpret results, and recommend next steps — Fluent English and solid cross-functional collaboration skills It’d Be Great If — Experience with additional channels: Apple Search Ads (ASA), ASO, Google Search, Snapchat, Twitter/X, Pinterest, etc. — Experience managing high-spend campaigns ($1M+ per month) — Background in agency, consulting, or multi-client environments — Experience with subscription-heavy categories or multi-vertical portfolios What’s in it for you — Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies. — Exceptional compensation directly tied to your results. — Direct communication and ownership. No bureaucracy, no politics, just impact. — Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices. — Professional support. Language learning, sports, health insurance, laptop coverage, and more.