SMM Manager / Influencer Marketing Manager

About the Project We’re an international EdTech company in the health & conscious living space. We create online courses around physical health, movement, mental well-being, and longevity for audiences in the US, UK, and Europe. We already have 600+ courses, an Instagram audience of several hundred thousand people, a strong creative and marketing team, and an existing pool of UGC creators and models. What you’ll do — Develop and grow our Instagram and short-form content — Create and test Reels and other formats with viral potential — Identify trends and turn them into repeatable content formats — Build and develop influencer marketing: find creators, negotiate collaborations, launch integrations, and analyze results — Work closely with our creative and marketing teams to turn ideas into content — Use AI tools to speed up research, ideation, production, and testing — Track content performance and scale what works What we’re looking for — 2+ years of experience in SMM, preferably with an international, English-speaking, or large-scale brand — Strong understanding of Instagram, Reels, and short-form content — Experience with influencer marketing and creator collaborations — A strong portfolio with successful content cases; 1M+ Reel views will be a big plus — Good understanding of what makes content engaging, shareable, and potentially viral — Ability to combine creativity with data and performance metrics — English B2+ — Comfortable experimenting with AI and new content tools — We’re not looking for someone whose experience is limited to managing social media for a small local business. We need someone who has worked with a sizeable audience, a real content volume, and ambitious growth targets. What we offer — An established Instagram audience of several hundred thousand people — 600+ courses and a large international product — An existing pool of UGC creators and models — US, UK, and European markets — A strong creative and marketing team — Freedom to test your ideas and actually implement them — Remote, full-time position — The opportunity to directly influence one of our key growth channels Please note: we do not consider candidates based in Russia or Belarus.