Healthcare Digital Marketing Agency - Digital Marketing Director

Location: Georgia; Bosnia and Herzegovina; Serbia; South Africa; Poland; North Macedonia $3,500 - $4,500/month | Full-time | Remote | EST overlap We’re a tight-knit healthcare digital agency with a big mission: helping dental clinics  , thrive through data-driven marketing. Our clients trust us with their growth, and we take that responsibility seriously - but also enjoy ourselves along the way. If you’re passionate about performance marketing and leading with empathy, you’ll feel right at home here. We’re looking for a Digital Marketing Director who’s an experienced strategist and a hands-on executor. You’re someone proactive who can guide a team of performance marketers while making sure campaigns are sharp, ROI-driven, and aligned with client goals. Your main responsibilities will be: 📈 Manage and optimize, PPC, funnels (from top to bottom), email, and social media campaigns 🧠 Develop and build  full-funnel digital strategies that drive engagement and conversions 📊 Analyze audience data and KPIs to refine strategies and boost ROI 🏁 Set benchmarks and monitor performance for ROAS, CPL, CAC, and more 🔍 Conduct audits to improve quality, creativity, and efficiency 🧪 Improve landing pages, funnels, and CRO 🎨 Work closely with creatives to deliver compelling ad messaging 💬 Lead and mentor the performance team for excellent execution and growth 👥 Act as the go-to expert on paid media for internal and client strategy 🚀 Stay on top of platform updates, trends, and beta programs ⏰ This is a full-time role with working hours from 8am to 12pm EST to ensure overlap with our U.S. team at your convenience . Requirements To excel in this role, you need: ✅ 5–7+ years in digital marketing, with 2+ years in a leadership role ✅ Hands-on experience with $100k+ monthly ad spend with high volume  clients ✅ Expert with Google Ads, Meta Ads, GTM, and Looker Studio ✅ Proven Experience with Go High Level (GHL) ✅ Comfortable in fast-paced, high project volume, client-facing agency settings ✅ Strong command of paid media strategy, analytics, and testing ✅ Able to set the strategy and execute it yourself across accounts, working as a team player and splitting the workload effectively ✅ Client-facing, with the ability to distill data for clients in a meaningful and succinct way ✅ Proactive in all areas, including performance management, client management, and strategy changes ✅ Strategic, empathetic, and confident leader who mentors well ✅ Clear communicator who’s comfortable making decisions Brownie points for: 🌟 Experience in healthcare, dental, or agency environments You’re someone who loves solving problems and making an impact. You care about getting results, but also about how you get there - with thoughtfulness, clarity, and collaboration. You enjoy helping others grow, and you’re not afraid to challenge the status quo if something could work better. If you’re motivated, proactive, and ready to take the lead, we want to hear from you. Benefits What’s in it for you? 💰 $3,500 – $4,500 per month* 🕒 Full-time, fully remote 🏖️ Take what you need PTO policy *Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor. This is our typical hiring process - occasionally, it may include extra steps. For this role, JobRack is partnering with the company to find their next hire. We’ll handle all the screening and testing, so they see only the best-fit candidates - like you! 🔍 How to shine • Read the role details carefully. • Submit a thoughtful, high-quality application. • Stay responsive - we’ll keep you updated at every stage. ✨ Important notes • Apply only through JobRack; please don’t contact the company directly. • We expect a respectful hiring experience - any disrespect means instant disqualification. • This is a full-time, primary role (no freelancing or second jobs). ❓ New to remote work? Check out our handy FAQ: jobrack.eu/jobseeker-faq