Digital Marketing Specialist

Responsibilities: — Write, edit, and publish blog posts, resources, and case studies targeting Allied Health clinic owners and practice managers. — Manage the content calendar and maintain consistent publishing cadence. — Build and update website and landing pages in Webflow to support campaigns and improve the buyer journey. — Set up and execute email marketing campaigns including nurture sequences, onboarding flows, and re-engagement campaigns. — Deploy and monitor marketing campaigns across B2B channels, including paid acquisition when required. — Maintain a consistent, high-quality presence on relevant social media platforms by planning, creating, and scheduling posts. — Drive customer review campaigns to build social proof on relevant platforms. — Monitor campaign and channel performance, generate basic reports, and identify effective strategies. — Proactively identify next steps to keep the growth roadmap on track. Requirements: — Strong execution focus with pride in implementing marketing plans. — Good design instincts for layout, imagery, and visual consistency; ability to create professional assets independently. — Proactive self-starter comfortable working independently within a defined strategy. — Reliable and consistent in delivering high-quality work. — Comfortable using marketing tools such as Slack, Webflow, G2, Gartner, Plausible Analytics, and Google ecosystem. — Ideally, some marketing experience in the B2B SaaS sector. Highly Desirable: — Direct experience or familiarity with Allied Health, healthcare, or clinic management software industry. — Tech-forward mindset with willingness to adopt modern AI tools to enhance workflows and output. — Prior experience managing multi-channel paid acquisition campaigns. Conditions: — Part-time position aligned with New Zealand business hours. — Fully remote work arrangement. — Salary up to $2,400 NZD per month. — Location: Manila, Metro Manila, Philippines.