Вакансии

— будет отвечать за продуктовую стратегию по B2C направлению. — проведёт discovery: интервью, анализ воронок, прототипы.

Задачи: Senior Product Manager в быстрорастущий AI-companion продукт. Требования: - Опыт работы в Product Management не менее 4 лет, преимущественно в B2C. - Навыки в growth и монетизации, включая activation, retention, conversion, LTV. - Опыт работы в продуктовой компании. - Опыт с подписочными продуктами, предпочтительно web2web или web2app. Условия: - Удалённая работа из Польши или Кипра. - Полная занятость.

Задачи: — Запуск и развитие продукта с нуля на рынки США, ЕС и Латинской Америки. Условия: — Работа в PropTech-стартапе, связанная с созданием 3D-моделей, цифровых двойников и интерактивных VR-туров для недвижимости. — Частичная занятость (Part-time). — Удалённый формат работы с возможностью работать из любой точки мира.

Задачи: Управление продуктовыми офисами в крупной розничной сети формата дискаунтера. Требования: — Опыт в продуктовом управлении не менее 3 лет на позициях Senior PM, Lead PM или Head of Product. — Опыт работы в ритейле, логистике, FMCG или e-commerce от 2 лет. — Опыт управления 1–2 продуктовыми командами численностью от 5 до 15 человек. Условия: Работа в офисе в городе Набережные Челны.

Задачи: Ищу Product Manager для работы с мобильными приложениями и рекламной монетизацией. Требования: Грейд Middle или Senior. Условия: Работа удалённая вне РФ, РБ и Украины, в таймзонах Европы и Азии. Долгосрочный контракт B2B, фуллтайм. Компания: заказчик — компания с Кипра, развивающая собственные мобильные приложения с рекламной монетизацией.

Задачи: — Управление продуктом в сфере Health & Fitness. Требования: — Опыт работы на позиции Lead Product Manager. — Будет плюсом опыт работы с подписочной моделью монетизации. Условия: — Работа в молодой команде экспертов. — Удалённый формат работы по всему миру.

Задачи: — запуск продуктов с нуля в области рассрочки и BNPL, а также карты рассрочки. Требования: — опыт работы Product Owner в банке и с кредитными продуктами. — знание финтех-рынка Узбекистана будет преимуществом. Условия: — полный рабочий день. — работа в офисе в Ташкенте. — возможность влиять на продукт и принимать быстрые решения без бюрократии.

Responsibilities: — Build and launch a proprietary Sportsbook platform from scratch. Conditions: — Location: Limassol, Cyprus. — Relocation can be discussed.

Задачи: — Формирование продуктовой стратегии. — Управление командой. — Приоритизация инициатив. — Ответственность за бизнес-результат. Требования: — Опыт управления продуктами и командами обязателен.

Задачи: — Запуск продукта с нуля (0→1) в сфере виртуальных карт на базе международного банка (white-label) для аудитории СНГ-экспатов за границей. — Работа с метриками LTV, CAC, ROI. — Развитие продукта на рынках СНГ и международных. — Привлечение пользователей в сложных финансовых нишах. Требования: — Опыт работы в финтехе, подписочных сервисах или карточных продуктах. — Техническая грамотность. Условия: — Удалённая работа с возможностью работать из любой страны.

Location: (Multiple States), United Kingdom About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Germany About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), France About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Ireland About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Spain About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Portugal About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: (Multiple States), Netherlands About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement

Location: Remote Workplace: Remote More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That's one of the richest datasets in the app economy. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide. WHY THIS ROLE MATTERS Adapty's Flow & Paywall Builder lets app teams generate onboarding flows and paywalls with AI, test them, and ship without an App Store release. In 2026, Adapty split marketing by product, and the Builder got its own small GTM team, budget, and targets. The goal: make it the first builder app teams think of when they want to change a paywall without waiting for a release. You'll lead that. You own positioning, the funnel from first touch to a lead from our target list, and every campaign and launch in between. You set priorities for a content marketer and a designer, run paid with a performance marketer, and hand leads to SDR and Sales. Small team, fast tests, clear numbers. WHAT YOU'LL DO - Own the Builder's positioning: find the hooks that win with the people who run onboarding and paywalls, test them in market, hand the winners to the website team - Build and run the funnel to a lead: ABM on our target list, paid, webinars, events, lead magnets - Run every campaign as a bet: a hypothesis and a lead target before launch, a result after - Ship every Builder release with a GTM package: messaging, launch comms, product page input, sales enablement - Build the middle of the funnel: comparison and migration pages, case studies, proof - Review the funnel weekly with SDR and make sure leads get worked - Set the quarterly plan and weekly priorities for the content marketer and designer ABOUT YOU - 4+ years in B2B SaaS product or growth marketing, with a lead or pipeline target you owned - You've repositioned a product or a segment and can show what moved - You know conversion at every stage of your funnel and which channel brings the right accounts - You've run account-based campaigns together with SDR or Sales - You write the copy yourself: landing pages, ads, emails - You use AI across your work: research, copy, analysis - Strong written English NICE TO HAVE - Mobile apps, subscriptions, ad tech, MMP or dev tools background - You know paywalls, onboarding and A/B testing from the inside - You've positioned a product against a well-known competitor - You've led a small team or contractors - Hands-on with HubSpot, LinkedIn Ads, or Google Ads WHAT'S IN IT FOR YOU - Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies. - Exceptional compensation directly tied to your results. - Direct communication and ownership. No bureaucracy, no politics, just impact. - Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices. - Professional support. Language learning, sports, health insurance, laptop coverage, and more.