Вакансии

Задачи: — Построить и вести систему производства креативов: бэклог гипотез, план тестов, приоритизация, контроль сроков и качества; — Писать ТЗ и брифы для аниматоров, моушн-дизайнеров, 2D-артистов, AI-артистов, UGC-креаторов; — Генерировать гипотезы в связке с продуктом и UA-командой: что показывать, какие механики/хуки/СТА, под какую аудиторию; — Делать креативы под две аудитории: классическую casual и Web3/крипто-сообщество (NFT-механики, трейд, коллекционирование) — с учётом требований площадок к рекламе такого контента; — Анализировать результаты (CTR, CPI, IPM, ROAS, retention по креативам) и строить итерации на основе данных, а не вкуса; — Адаптировать материалы под требования и форматы сетей: Meta, Google Ads/UAC, TikTok, AppLovin/Unity/ironSource, Adsgram; — Вести библиотеку креативов, нейминг, версионирование, отчётность по производству. Требования: — От 2 лет в производстве креативов для мобильных игр (merge / puzzle / play-to-earn — плюс); — Понимание метрик performance-маркетинга и умение читать результаты креативов, а не только «нравится/не нравится»; — Знание специфики форматов и политик разных рекламных сетей; — Опыт управления большим пулом исполнителей параллельно; — Умение писать ТЗ, по которым не переспрашивают; — Опыт использования AI-инструментов в производстве креативов; — Большая насмотренность в casual-рынке: знание, что сейчас работает у топов, и почему; — Английский для работы с референсами, исполнителями и международными материалами. Будет плюсом: — Опыт с играми на Telegram / Web / hybrid-casual; — Опыт продвижения Web3 / NFT / крипто-игр: понимание, как про это говорить в креативах и чего нельзя показывать по политикам Meta, Google и TikTok; — Навыки монтажа и моушена своими руками (After Effects, Premiere, CapCut); — Опыт UGC-продакшна и работы с креаторами. Условия: — Зарплата в валюте, крипте, рубли: работаем так, как удобно тебе; — Гибкое начало рабочего дня — пятидневка и полная удалёнка; — Высокая автономия: ты решаешь, что и как производить, мы даём бюджет и данные; — Международный трафик, большие объёмы тестов.

Задачи: — Отвечать за производство моушн-креативов для performance-кампаний и руководить этим направлением. — Исследовать рынок и формировать креативную стратегию — это главный приоритет роли. — Создавать и организовывать производство десятков качественных видео- и статичных креативов в неделю. — Самостоятельно работать над моушн-креативами, совмещая это с функциями креативного продюсера и руководителя проектов. — Создавать performance-креативы с помощью ИИ. — Тесно взаимодействовать с командами UA, маркетинга и креатива. — Проводить креативные эксперименты и дорабатывать креативы на основе данных об их эффективности. — Работать прежде всего с Meta, Google и TikTok. — Поддерживать баланс между скоростью, качеством и масштабируемостью производства в среде, ориентированной на измеримые результаты. — Помогать выстраивать и масштабировать процессы растущей моушн-команды. Требования: — От 3 лет опыта в роли креативного продюсера, моушн-продюсера или креативного лида с фокусом на моушн. — Продюсерский подход к работе и широкий круг компетенций в креативном и моушн-производстве. — Подтверждённый опыт управления производством большого объёма видеокреативов без потери качества. — Практический опыт работы в performance-маркетинге: с платной рекламой в соцсетях, UA- или growth-командами. — Важны не только работы в портфолио, но и креативы, которые действительно тестировались в рекламных кампаниях. — Понимание того, что делает видеокреативы эффективными в Meta, Google, TikTok и на аналогичных платформах. — Умение как самостоятельно создавать креативы, так и работать на стратегическом уровне. — Понимание основ performance-маркетинга и закупки рекламы, включая уверенное знание трекинга и механики работы рекламных кампаний.

Location: Europe We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. Currently, we are looking for a Creative Marketing Manager for Ultiself https://ultiself.com/. Location: Remote Job Type: Full-Time Working hours: 2:00 PM–10:00 PM UTC+3 (EEST) About our client Fast-growing HealthTech company building multiple products at the intersection of wellness and artificial intelligence. Our mission is to make self-optimization and well-being accessible to everyone through modern technology. Our most recognized product is Ultiself, a mobile habit tracker used by thousands of people worldwide. This role, however, is focused on a new wellness product currently in active development. We are building a platform that will redefine how users interact with health and self-improvement tools. To support this growth, we are looking for a Creative Manager for Advertising who can develop strong advertising concepts, analyze competitors, and help us continuously improve our creative strategy. Role Overview We are looking for a creative and analytical person who is passionate about health, marketing, and user psychology. Your main responsibility will be developing advertising concepts for paid campaigns, primarily for Meta platforms (Facebook & Instagram). This role requires someone who can: - deeply understand the product - analyze competitors - generate new creative ideas - write strong advertising hooks and messages - continuously test and improve concepts We are looking for someone who truly wants to grow in the health & wellness space and contribute to the development of a global product. Responsibilities: - Develop new advertising creative concepts for paid campaigns (primarily Meta Ads) - Analyze competitors, market trends, and successful ads in the health & wellness space - Create concepts for video and image ads - Work closely with designers, editors, and marketing team members - Write hooks, headlines, and primary ad texts - Plan and organize creative testing - Analyze creative performance and suggest improvements - Generate new ideas for UGC-style ads, storytelling formats, and product positioning - Help adapt advertising concepts for different audiences and markets Required Skills & Experience: - 2+ years of experience in marketing, advertising, copywriting, or creative strategy - Strong copywriting or content writing skills - Experience creating advertising concepts or marketing campaigns - Ability to analyze competitors and identify successful advertising patterns - Strong creative thinking combined with analytical mindset - Good understanding of Meta advertising ecosystem - Upper-intermediate English level or higher - Strong research skills and ability to present insights clearly - High level of organization and ownership Important Requirements We are primarily looking for candidates who: - Have experience working with international markets (US or Europe) - Have experience in the health, wellness, lifestyle, or self-improvement niche Candidates who worked only with the Ukrainian market outside the health industry will not be considered. Experience with the US audience and understanding of US advertising communication style is a strong advantages. Nice to Have - Experience working with UGC creators or influencers - Experience in mobile apps marketing - Understanding of web funnels and conversion psychology - Experience creating creative strategies for paid traffic - Ability to think in advertising angles and positioning Benefits: 1. Fully remote work and flexible schedule, allowing you to independently plan your workweek. The main requirement is timely reporting on completed work. 2. Paid sick leave - 5 days. 3. Paid vacation - 20 days per year after the probationary period. What’s next? If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider. We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.

Location: Hong Kong, Hong Kong SAR Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. What You’ll Be Doing Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs Track industry and competitor creative trends to deliver differentiated asset strategies Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch What We Look For In You Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus , bringing a genuine user perspective Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills Strong bilingual (English & Mandarin) ability Nice to Haves Advertising experience in crypto exchanges, fintech, or brokerage industries AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.) Video editing skills, able to independently handle post-production of assets Perks & Benefits Competitive total compensation package L&D programs and Education subsidy for employees' growth and development Various team building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependants More that we love to tell you along the process! #LI-WWW #LI-ONSITE Notice: All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX 's Candidate Privacy Notice .

Location: Singapore, Singapore Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. What You’ll Be Doing Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs Track industry and competitor creative trends to deliver differentiated asset strategies Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch What We Look For In You Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus , bringing a genuine user perspective Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills Strong bilingual (English & Mandarin) ability Nice to Haves Advertising experience in crypto exchanges, fintech, or brokerage industries AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.) Video editing skills, able to independently handle post-production of assets Perks & Benefits Competitive total compensation package L&D programs and Education subsidy for employees' growth and development Various team building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependants More that we love to tell you along the process! #LI-WWW #LI-ONSITE Notice: All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX 's Candidate Privacy Notice .

Location: Argentina Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Out client is an online coaching and digital business consulting company founded by Richard Yu, helping entrepreneurs and coaches scale their online businesses through high-ticket coaching and digital products. The company is looking for a highly creative, performance-driven Ads Creative Strategist to develop high-converting ad concepts, hooks, and angles for Meta ads, with a focus on scaling offers through cold traffic. This is a hands-on, creation-focused role centered on producing high volumes of winning ad creatives. Responsibilities Create ad concepts, hooks and angles aligned to each offer Write complete ad copy for Meta, YouTube, Instagram Reels and any other paid channel we deploy Work with our editors and designers to turn your copy into ads that convert. If you can produce ads entirely yourself, better still Hold message-market consistency from ad through VSL, page and checkout Take an ad from copy through to finished asset: writing it, directing the actor or AI avatar, briefing the editors, and giving quality control feedback on what comes back Own the conversion narrative across the whole funnel Work with the Head of Marketing to iterate on performance data Requirements A track record of ads that scaled a single offer past $1,000,000 a month in spend, roughly $30,000 to $40,000 a day. Meta preferred, strong results on other platforms welcome. By an offer we mean one product on a funnel sold from a landing page, with or without a VSL, with or without a sales team behind it Real direct-response experience across offers, VSLs and ads. Not brand work A record of inventing winning concepts, not only rewriting what already exists Strong grasp of cold traffic psychology, particularly on low-ticket offers Copy that is simple, clear, emotionally sharp and scalable A preference for deep work over meetings Scaled low-ticket offers is a plus Built faceless funnels is a plus Worked in information, education or subscription businesses in the business opportunity space is a plus Benefits Fully remote Real ownership over offers and messaging A high-performance team with a no-nonsense, get-it-done attitude A genuine path to a C-suite level partner position Travel with the executive team to two or three global retreats a year. Last year we did Dubai, Egypt, China and Puerto Rico. Optional, but a bonus if you like travel Remote with flexible hours. Deep, creative thinking is the primary function of this role, so we protect it Work that changes outcomes for beginners and nine-to-fivers trying to build something of their own

Задачи: — Глубоко анализировать рекламные креативы и их эффективность на всех этапах воронки: CTR, CPC, CPL → регистрации → FTD → Qualified FTD → CPA. — Понимать, какие креативы и связки реально приносят деньги, находить причины роста и падения конверсий. — Формировать гипотезы, ставить ТЗ контент-команде, управлять тестированием и масштабированием успешных связок. — Управлять эффективностью внешнего баинга: контролировать показатели, анализировать результаты, ставить задачи агентству. — Выстроить сквозную аналитику от рекламного креатива до подтверждённой CPA-выплаты. — Отвечать за маркетинговую экономику проекта совместно с командой. Требования: — Реальный опыт performance marketing в Meta Ads. — Умение работать не только с рекламными метриками, но и с конечной экономикой бизнеса. — Опыт в Forex / CFD / iGaming / Affiliate будет большим преимуществом. — Не нужен таргетолог для ручного запуска рекламы, баинг уже есть. — Способность управлять эффективностью баинга, креативной стратегией и результатом всей маркетинговой воронки. Условия: — Удалённая работа. — Действующий проект с командой и бюджетами. — Прямое взаимодействие с собственником. — Фикс + KPI/бонус за результат. — Оплата обсуждается индивидуально в зависимости от опыта.

Компания Mogul Technologies, Inc. ищет специалиста на позицию Creative Strategist, который будет заниматься разработкой креативной стратегии. Кандидат должен обладать навыками создания и реализации творческих концепций, направленных на достижение маркетинговых целей компании.

Location: South Africa Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Responsibilities Build concept architecture: persona → angle → research → ad concepts Research pain points/desires using ad databases Produce ~50 concepts/month Create direct response ad batches optimized for click & conversion (Meta/Instagram) Attend weekly Monday 3PM CET team meeting Requirements Min. $50K in managed ad spend Min. ~6–12 months as a creative strategist Direct response / DTC paid media background (not just brand/aesthetic creative) Health & wellness / supplement brand experience is a plus Familiarity with aggressive DR brands (IM8, Gruntz-style advertising) is a plus Performance-driven, not aesthetics-focused Strong grasp of consumer psychology (pain points, desires, buying triggers) Team-oriented, relaxed but accountable culture fit Benefits Salary $4,000-6,000/month Fully remote Flexible working hours but must be available on Monday meeting at 3 PM CET.

Location: United States About Paired Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client We are looking for a highly experienced Creative Strategist to join agrowing DTC e-commerce brand, This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company. Why Our Client? We offer: Strong compensation structure Significant opportunity for growth Freedom and flexibility A transparent and open work culture A tight-knit team environment The ability to help shape systems and processes as the company grows The more value you provide, the more opportunity there is to grow financially and professionally with the company. We are looking for someone who wants to build something long-term and become a major part of the brand’s growth What We're Looking For We need someone who deeply understands: Customer psychology Product positioning Direct response marketing Creative strategy Consumer behavior Trend analysis Data interpretation Scaling ads through creative You should know how to turn: customer psychology product understanding trends/data into ads that scale revenue. You should have strong experience with: Meta/Facebook Ad Manager Northbeam Triple Whale DTC attribution/data analysis UGC strategy AI creative concepts Static ads Script writing Creative testing systems You must understand how to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis. Your Responsibilities Eventually Host weekly creative/performance meetings Review learnings with the team: what’s working what’s not working what needs improvement Work closely with: the CEO media buying agencies creative agencies editors creators strategists Develop creative systems, workflows, SOPs, and testing structures for the client Create and review: hooks concepts scripts UGC ideas AI concepts static concepts performance angles Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product Bring initiative, leadership, structure, and creativity into the company Requirements The ideal person: Has worked with successful DTC/e-commerce brands Understands direct response advertising deeply Understands how to scale brands creatively Has strong communication and leadership skills Can teach and explain ideas clearly to team members Is ambitious and growth-oriented Has strong initiative and creativity Understands brand identity and customer psychology Knows how to combine data with creativity Our demographic is primarily older women/homeowners, so understanding this audience is extremely important. You must understand: the customer the product the emotional drivers the brand vision Benefits Work with an in-house DTC scaling brand Remote work Flexible hours Full-time role, contractor basis (1099) Strong compensation level for the right talent

Задачи: — Владение стратегией креативного перформанс-маркетинга — Руководство специалистами по креативу — Улучшение таргетинга аудитории через тестирование и анализ

Задачи: — Разрабатывать идеи рекламных креативов, постов, баннеров и видеороликов. — Ведение социальных сетей проекта. — Составлять чёткие технические задания дизайнерам и контролировать их выполнение. — Самостоятельно создавать креативы с помощью нейросетей (по возможности). — Формировать контент-план для социальных сетей проекта. — Придумывать способы эффектно презентовать игровые механики, обновления, события и акции. — Следить за визуальным качеством, единым стилем и сроками выполнения задач. — Анализировать креативы конкурентов и предлагать новые идеи. Требования: — Понимание аудитории Rust, игровых механик, серверов, вайпов и актуальных трендов. — Опыт создания игрового контента или управления его производством. — Навыки работы с нейросетями для генерации изображений и видео. — Умение самостоятельно ставить задачи и доводить их до результата. — Креативное мышление, насмотренность и чувство визуального стиля. — Опыт работы с Figma, Photoshop или аналогичными инструментами. Условия: — Работу над развитием игрового проекта по Rust. — Оплаченные подписки на необходимые нейросети и инструменты. — Возможность самостоятельно реализовывать свои идеи. — Поддержку команды и необходимые материалы проекта. — Удалённую работу и долгосрочное сотрудничество. — Достойная оплата труда, исходя из опыта и компетенций.

Задачи: — Генерировать креативы и ассеты с помощью ИИ-инструментов (Grok, ChatGPT, Kling, Higgsfield и др.). — Создавать финальные видео- и статические креативы для платной рекламы (Meta, TikTok). — Редактировать UGC- / ИИ-видео (CapCut, Premiere Pro): субтитры, приближения (зумы), переходы, озвучку (ElevenLabs). Условия: — Гибкий график и полностью удаленная работа. — Стартап-среда с высокой степенью автономности и творческой свободы. — ДМС (добровольное медицинское страхование) после прохождения испытательного срока. — Компания зарегистрирована в США, зарплата выплачивается в USD. Контакт для отклика: @irinaaaa099. Откликаться с портфолио.

Location: Berlin, Germany About the Company Our client is the largest go-to-market company in the DACH region. They work with high ownership and a fast pace, and they look for people who don't wait to be told what to do, but see where things are on fire and step in. At our client you get real responsibility early and build things that carry the company Grown to over €5M ARR in about 2 years, profitable, bootstrapped and with 200+ B2B clients. Small team with direct access to the founders. If you have a good idea, you implement it yourself. They grow fast enough that responsibility keeps opening up, and they prefer to fill it internally. About the Job Conceive and design ad creatives and landing pages for B2B clients and translate positioning and offers into designs that perform. Design digital creatives and landing pages for clients scaling big budgets. Real digital design in Figma, not Canva templates. Full creative ownership of design, story and messaging for entire client accounts. Direct performance feedback. You see right away what works and iterate fast. The Role Creatives and landing pages. From hook and message to the finished design in Figma, for Google, Microsoft, Meta and LinkedIn. Creative strategy. Develops the strategy for new campaigns and joins the strategy meetings. Several clients in parallel, with clear expectations on output. Berlin, 3+2 hybrid · (first month fully on site)· Google, Microsoft, Meta and LinkedIn · B2B performance. Requirements Must-Haves Portfolio with own digital designs, e.g. ad creatives, landing pages or web design Confident in Figma or professional design tools Experience with performance creatives for paid social or paid search, backed by numbers such as CTR, CPL or creative tests Ownership and drive, delivers independently and at a high pace Fluent in German Should-Haves (Most should be met) Understands B2B target groups and translates positioning and offers into designs Experience with Meta Ads and LinkedIn Ads creatives Structured creative testing with hypothesis, variants and evaluation Handles several clients in parallel Nice-to-Haves Agency background Motion design or video editing, e.g. After Effects or Premiere Uses AI tools for image, video or copy production Experience with copywriting or Webflow Benefits Coaching program with 1:1s from day one Deutschlandticket and Urban Sports Club M MacBook and a dedicated desk in the office Dinner when it gets late (from 7 pm) Regular team events and team evenings

О НАС: Nexpanse — независимая remote-команда, которая создаёт подписочные AI-продукты для массового рынка в категориях Health и Utilities. Мы строим собственные продукты от идеи до прибыли, а не enterprise-решения под заказ. AI-инструменты встроены в наш процесс по умолчанию — это позволяет маленькой команде двигаться быстрее, чем многие большие. Задачи: — Выстраивать систему производства креативов: подходы, гипотезы, циклы тестов, анализ результатов. — Проектировать и развивать внутреннюю админку/пайплайн (vibecoding), которая собирает подходы по креативам, конкурентам и инсайтам — чтобы ускорить поиск рабочих связок. — Вести тренд-вотчинг по конкурентам: где упор на проблемы, где трендовые крео, где лид-магниты, какое соотношение работает. — Анализировать, что заходит, а что нет: разделять креативы по CTR, конверсии в продажу и LTV, а не по «нравится / не нравится». — Работать с подрядчиками (видеомонтажёр, UGC-креатор) — ты проектируешь стратегию, они исполняют. — Масштабировать победителей и отключать то, что не работает. Требования: — 3+ года в performance-креативе с подтверждённым треком высококонверсионных рекламных креативов (не бренд-видео «для имиджа»). — Опыт с web-to-web воронками (квиз → paywall → trial). Понимаешь, как креатив работает в связке с воронкой, а не в вакууме. — AI-first продакшн. Свободно владеешь AI-инструментами (изображения, видео, скрипты, монтаж) и встроил их в ежедневный воркфлоу. — Понимаешь performance-метрики: CTR, Hook Rate, CVR, CPA, ROAS, LTV — не как названия, а как рычаги для решений по креативу. — Экосистемы Meta и Google Ads. Понимаешь, как креатив ведёт себя в этих кабинетах. — Портфолио с цифрами. — Свежий релевантный опыт (последние 1–2 года на рынке Tier 1 USA). Условия: — Full-time, полностью удалённо. Никаких офисов, никакой привязки к гео. — Гибкий график, ориентир на результат. Работаешь когда удобно, главное — чтобы тесты шли и метрики двигались. — Стандартные рабочие дни: Пн–Пт, но с полной автономией в распределении часов. — ЗП от 3500 $, обсуждается индивидуально по результатам собеседования.

Задачи: — записывать gameplay из игры; — самостоятельно находить интересные моменты и механики для рекламы; — монтировать короткие gameplay-видео для TikTok / Reels / Shorts / рекламных сетей; — создавать рекламные видеокреативы на основе gameplay; — делать статичные рекламные креативы: баннеры, key visuals, screenshots + text; — адаптировать креативы под разные размеры и рекламные форматы; — делать несколько вариаций одного креатива; — работать с готовыми ассетами игры: персонажи, локации, UI, screenshots и т.д.; — следить за актуальными рекламными форматами в играх и предлагать новые идеи. О проекте: PropAlive - это напряженная асимметричная игра 1 на 4 в жанре PROPHUNT, в которой один игрок становится древним демоном, в то время как другие - выжившие, которые могут маскироваться под предметы и использовать уникальные способности. Зп обсуждаема. Команда уже сформирована и работает над игрой на долгосрочной основе.

Location: Ukraine; Moldova; North Macedonia; Turkey; Kazakhstan; European Union; Serbia; Bosnia; Georgia Workplace: Remote ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a highly systematic, hands-on Lead Creative Producer to own and scale ad creative for one of our core D2C subscription products. You will lead a team of around 10 people (creative producers at junior, mid and senior level, plus a lead designer and motion designers). You will own the creative strategy, the quality of every ad that goes live, and the results those ads deliver. You will also create ad concepts yourself, alongside the team. This is a high-impact role suited for someone who thinks in systems, not individual ads. You will analyse results in detail, give the team clear direction on what to produce and what not to, and support User Acquisition in growing the brand across every major ad network.You http://network.You will hold every creative to a clear quality standard, keep every ad compliant so our ad accounts stay healthy, and build the systems that keep production fast. You will report directly to the CMO and the User Acquisition Lead. The bar is high and so is the upside. Compensation combines a fixed salary with bonuses when targets are met, performance here is directly and significantly rewarded, and strong operators take on bigger scope fast. KEY RESPONSIBILITIES - Creative Strategy & Hands-On Concepting - Own the creative strategy: define the angles, hooks, and formats to produce next - Create ad concepts yourself, setting the standard the team works to. - Decide weekly what to scale, iterate on, and stop producing, based on the data. - Maintain a documented library of proven angles and run systematic competitor and market research. Performance Analysis & UA Partnership - Own creative-level KPIs: hook rate, hold rate, CTR, CVR, CPA, and ROI. - Turn performance data into testable hypotheses and retire underperforming angles quickly. - Support User Acquisition with high-performing creatives across Meta, Google, Microsoft, Snapchat, TikTok, Applovin, and new networks. - Deliver structured creative performance reviews to the CMO and User Acquisition Lead. Quality Control & Ad Network Compliance - Own quality control: no ad goes live without meeting a defined quality standard. - Ensure every creative complies with each network's ad policies, keeping ad accounts healthy with no rejected creatives. - Track policy changes and keep compliance guidelines and pre-launch checklists current. Team Leadership & Production Systems - Lead and develop producers across levels, and direct the design team through its lead designer. - Implement processes and systems that speed up creative production: briefs, templates, workflows, and automation. - Set output, quality, and testing-velocity standards, and give specific, reference-backed feedback. - Lead hiring, onboarding, and performance management for the ad creative unit. QUALIFICATIONS - Must-Have Experience - 6+ years in performance marketing, producing ad creative for D2C app or SaaS subscription products. - Proven track record of high-spend winning ads that held CPA and ROI targets as spend scaled. - Hands-on experience creating ad concepts and creatives yourself, not only managing others. - Experience directly leading and developing a cross-functional creative team, including producers and designers. - Hands-on knowledge of Meta, Google, Microsoft, Snapchat, TikTok, and Applovin, including ad policy compliance and keeping accounts healthy. - Ability to read creative-level data independently and build structured testing frameworks. - Experience implementing processes, systems, and AI-enabled workflows that measurably increased creative production speed. Leadership Attributes - Systematic operator: you build repeatable processes, not one-time wins. - Fully accountable for performance outcomes, decisive with data, and comfortable killing concepts, including your own. - Holds a high-quality bar: you do not let weak or non-compliant work go live. - Strong management instincts: sets clear direction, develops people, and holds them accountable. - Treats User Acquisition as a working partner and communicates clearly and directly in a remote environment. LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. BENEFITS Discover the perks of being part of our vibrant team! We offer: - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! INTERVIEW PROCESS After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: - Recruiter Screening (40 minutes) - Technical Interview (90 minutes) - Final Interview (60 minutes) LIFE AT RUBY LABS At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. #LI-Remote

Задачи: — Продюсировать, тестировать и масштабировать UGC-креативы для TikTok/Reels/Shorts под платный трафик. — Писать брифы и вести продакшн. — Отслеживать новые форматы и тренды. — Превращать метрики (Hook Rate, CTR, CVR, ROAS, CAC) в креативные гипотезы и итерации вместе с UA-командой. Требования: — 3+ года в креативном продакшене или перформанс-маркетинге. — Подтверждённые кейсы масштабирования UGC на TikTok, Instagram, YouTube. — Опыт построения full-cycle in-house продакшена. — Работа с B2C подписочными продуктами. — Понимание бьюти-трендов и визуального языка. — Английский B2+. О компании: Lóvi — AI-приложение для персонализации ухода за кожей: сканирует лицо и подбирает продукты и уходовые рутины ($18M ARR, 700K скачиваний).