— Анализировать существующие в блоге публикации: какие темы и форматы сработали, а какие можно раскрыть лучше, сделать продающими. — Находить перспективные идеи в старом контенте и предлагать новые углы подачи.
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— Анализировать существующие в блоге публикации: какие темы и форматы сработали, а какие можно раскрыть лучше, сделать продающими. — Находить перспективные идеи в старом контенте и предлагать новые углы подачи.
Ищем специалиста, который умеет не просто запускать рекламу, а выстраивать комплексную маркетинговую стратегию: от привлечения абитуриентов до анализа конверсии в поступление.
Location: Remote in America Location This is a 100% remote role open to candidates based in the United States. Strong preference for candidates based in the Eastern Timezone. Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology - LeoAI EngineTM, integrates expert, on-demand testers directly into your release process. Ship faster and more confidently with global coverage across 600,000+ devices, 800+ payment methods, 150+ countries, and 100+ languages. To learn more, visit testlio.com . We are seeking a strategic, hands-on Product Marketing Director who understands software testing and quality engineering to turn complex capabilities into compelling customer value. In this builder role, you will connect Marketing, Sales, Product, and Operations/Delivery, establishing a differentiated go-to-market narrative and equipping revenue teams with the sales enablement tools and proof points needed to win. This is a highly strategic individual contributor role. Why will you love this job? Define and lead GTM narrative: You will serve as a strategic builder, owning Testlio’s positioning and solution messaging while translating AI-enabled quality engineering capabilities into clear business outcomes. Cross-functional impact: You will work directly with Sales, Product, Marketing, and Operations/Delivery leaders to shape go-to-market plays, drive revenue impact, and mentor emerging product marketing talent. Why will you love being a part of Testlio? Great Culture: Testlio is a female-founded company, and half of our team identifies as women. We’re proud of our inclusive, purpose-driven culture where people genuinely enjoy collaborating. As part of our team (we call ourselves TestLions), you’ll help create exceptional digital experiences for our customers, while also contributing to our freelance network. Remote Work: Our culture is built around remote work. We’ve created systems to allow us to successfully work together asynchronously as a fully remote and globally distributed team . Testlio provides the tools and guidance for everyone to succeed in their careers in a fully remote setting. Our working style encourages everyone to make decisions, communicate effectively, and work at a sustainable pace. Investment in You: Your growth and well-being matter to us. You’ll have flexible paid time off—including national holidays, personal days, and sick days—plus stock options so you can grow with Testlio. We also provide a $300 annual learning stipend to support your personal and professional development. Winning Business: Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio. What would your day look like? Own Testlio’s product and solution positioning, buyer messaging, value propositions, and competitive differentiation across testing and quality engineering models. Build vertical- and solution-specific pitch decks, case studies, battlecards, objection handling tools, and repeatable sales plays in direct partnership with sellers. Lead cross-functional go-to-market initiatives and product launches in close collaboration with Sales, Product, Marketing, Customer Success, and Operations. Capture authentic customer proof points, executive narratives, and industry use cases to build a scalable library of thought leadership and market intelligence. Leverage generative AI thoughtfully to accelerate research, content development, enablement workflows,and knowledge management while maintaining quality standards. Establish scalable PMM processes, templates, and measurement practices while mentoring developing product marketing talent. What do you need to succeed? Technical Skills 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services. Direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering landscapes. Proven track record developing product positioning, messaging frameworks, GTM strategy, and practical sales enablement assets. Hands-on experience utilizing Salesforce, HubSpot, and modern sales enablement and marketing automation tools. Practical experience incorporating generative AI workflows into content creation, research, and enablement processes. Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS verticals. Human Skills All-in ownership and a builder mindset that takes proactive initiative to drive projects to completion. Servant leadership approach with a dedication to mentoring team members and supporting cross-functional success. Relentless curiosity and commercial acumen to translate complex technical capabilities into strategic customer value. Exceptional written, verbal, and presentation communication skills tailored for executive and technical audiences. High standards combined with low ego, prioritizing team outcomes and continuous learning. Strong cross-functional collaboration capabilities across sales, product, marketing, and delivery teams. What is the application process? At Testlio, we aim to hire individuals who are excited about their role, thrive in a fully remote environment, and have strong long-term potential with our team. Because we are a fully distributed company, our interview process includes conversations with several team members so you can get a well-rounded understanding of the role, the people you’ll work with, and how we collaborate. As a result, our interview process typically takes 3–4 weeks to complete. Interview process: Application Recruiter interview Hiring Manager interview 2-3 Team and Stakeholder interviews Reference checks Offer & background check Diversity and Inclusion Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded, and 46% of our team members identify as women. For more information, see the DEI section of our website. #LI-REMOTE
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Настроить подборКого ищем Человека, который каждый день решает рабочие задачи через нейросети. Обязательно Ежедневная работа с нейросетями: тексты, изображения, видео, анализ.
Location: Ukraine Workplace: remote Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA. We’re proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports. In 2025, Creatio was named to Inc.’s Best Workplaces list, recognizing our commitment to employee wellbeing and a strong workplace culture. Who We’re Looking For: We are seeking a passionate, proactive, and results-driven .NET Technical Lead (Marketing area) who is excited to contribute to a fast-growing and innovative company. Here, the teams develop the Creatio Agentic Marketing Platform as an end-to-end, enterprise-level marketing automation product that enables intelligent, personalized engagement across the entire customer journey. Creatio Marketing is developed as an AI-native platform, using intelligent automation and AI agents to generate, personalize, and optimize content for every segment, channel, and touchpoint - from first interaction to sales handoff. Team Composition: 1 Technical Lead, 3 Developers, 1 QA, 1 Agile Coach, 1 Product Owner Responsibilities: Lead the design and development of architectural solutions and prototypes alongside the system architect and development team. Build, test, and debug high-quality back-end and front-end code. Support seamless product operation by addressing customer cases and ensuring system reliability. Continuously monitor and optimize development processes to enhance team productivity and quality. Drive adoption of innovative tools, standards, and best practices in software development. Collaborate closely with product managers, stakeholders, and leadership to align technical vision with business goals. Conduct technical interviews, mentor developers, and facilitate onboarding and professional growth. Requirements: 6+ years of overall programming experience, strongly focusing on .Net At least 3+ years in a technical lead or team lead role, guiding teams successfully. Strong knowledge of object-oriented programming, KISS, SOLID, DRY principles. Confident knowledge of C# language and modern .NET platform (.NET6+). ASP.NET MVC, ASP.NET Core, experience with the development of Web APIs, containerized services. Source control systems like Git, SVN, experience with branch, merge, rebase. Unit testing, mocking, NUnit, Mock, Postman. English level - Upper–Intermediate or higher (spoken and business writing). Experience working with databases (MS SQL Server, PostgreSQL or Oracle) is a plus. Nice to have: Hands-on experience with JavaScript, TypeScript languages, DOM, CSS/SASS. You must be able to style a page or component according to the given UI prototype. What you should expect from us: Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential. Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally. Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one. Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve. Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.
Location: Poland Workplace: remote Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA. We’re proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports. In 2025, Creatio was named to Inc.’s Best Workplaces list, recognizing our commitment to employee wellbeing and a strong workplace culture. Who We’re Looking For: We are seeking a passionate, proactive, and results-driven .NET Technical Lead (Marketing area) who is excited to contribute to a fast-growing and innovative company. Here, the teams develop the Creatio Agentic Marketing Platform as an end-to-end, enterprise-level marketing automation product that enables intelligent, personalized engagement across the entire customer journey. Creatio Marketing is developed as an AI-native platform, using intelligent automation and AI agents to generate, personalize, and optimize content for every segment, channel, and touchpoint - from first interaction to sales handoff. Team Composition: 1 Technical Lead, 3 Developers, 1 QA, 1 Agile Coach, 1 Product Owner Responsibilities: Lead the design and development of architectural solutions and prototypes alongside the system architect and development team. Build, test, and debug high-quality back-end and front-end code. Support seamless product operation by addressing customer cases and ensuring system reliability. Continuously monitor and optimize development processes to enhance team productivity and quality. Drive adoption of innovative tools, standards, and best practices in software development. Collaborate closely with product managers, stakeholders, and leadership to align technical vision with business goals. Conduct technical interviews, mentor developers, and facilitate onboarding and professional growth. Requirements: 6+ years of overall programming experience, strongly focusing on .Net At least 3+ years in a technical lead or team lead role, guiding teams successfully. Strong knowledge of object-oriented programming, KISS, SOLID, DRY principles. Confident knowledge of C# language and modern .NET platform (.NET6+). ASP.NET MVC, ASP.NET Core, experience with the development of Web APIs, containerized services. Source control systems like Git, SVN, experience with branch, merge, rebase. Unit testing, mocking, NUnit, Mock, Postman. English level - Upper–Intermediate or higher (spoken and business writing). Experience working with databases (MS SQL Server, PostgreSQL or Oracle) is a plus. Nice to have: Hands-on experience with JavaScript, TypeScript languages, DOM, CSS/SASS. You must be able to style a page or component according to the given UI prototype. What you should expect from us: Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential. Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally. Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one. Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve. Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.
– Опыт в разработке стратегии развития категорий, управлении ассортиментом и запуске продуктов с нуля; – Знание инструментов аналитики (с точки зрения методологии и подхода) для оценки эффективности продуктов и результатов запусков, портфельного анализа категории, умеете принимать решения, основанные на данных;
• Развивать content strategy вместе с фаундером и COO.
Location: Москва, удалённая работа или гибрид, RU; Россия О команде Команда Market Intelligence собирает, агрегирует и обновляет данные о пользователях, которые помогают развивать продукты Авито. Ищем аналитика в команду Data Gathering. В этой роли вам предстоит развивать платформу пользовательских данных: собирать внешние признаки, обеспечивать их качество и применять для решения бизнес-задач. Вы будете расширять покрытие данными о пользователях, помогать внутренним командам использовать их, а также формулировать и проверять гипотезы по внедрению данных в продукты Авито. Какие задачи вас ждут: анализировать результаты работы ML-моделей, настраивать мониторинг и искать способы их улучшения вместе с DS; обеспечивать аналитическую поддержку интеграций с внешними партнёрами: создавать и обновлять витрины данных и дашборды; генерировать и проверять гипотезы по внедрению данных в продукт; развивать и поддерживать источники данных, повышать уровень их использования; автоматизировать и улучшать операционные процессы. Мы ждём, что вы: не менее 2 лет работали в сфере анализа данных; владеете SQL: умеете работать с большими массивами данных, писать сложные запросы, оптимизировать их и создавать аналитические витрины данных; владеете Python и библиотеками для анализа данных; имеете опыт построения прогнозных и ML-моделей, создания новых метрик; умеете понятно визуализировать данные и презентовать результаты исследований, объяснять сложные вещи простыми словами и договариваться с коллегами. Работа у нас — это: чёткое понимание своего влияния на бизнес и продукт; постоянный рост и развитие: живая матрица компетенций, внутреннее и внешнее обучение, программы наставничества, обмен опытом в профессиональных комьюнити; широкий спектр рабочих инструментов: от надёжного и удобного хранилища данных до продвинутых внутренних продуктов; расширенная забота о здоровье: ДМС, страхование жизни, онкострахование; сервис психологической поддержки, а также финансовые, юридические и ЗОЖ-консультации для вас и ваших близких; корпоративный спорт: групповые тренировки, велбиинг-приложение; спецпредложения от партнёров и скидки на сервисы Авито: бронирование жилья, услуги продвижения, ипотечное страхование; компенсация питания.
Location: New York Workplace: OnSite “If I had asked people what they wanted, they would have said faster horses.” - Henry Ford… Or possibly cruise ship designer John McNeece musing about Ford’s customers for a 1999 article published in “The Cruise Industry News Quarterly.” Either way, the idea is entirely valid. Prospects and customers can have a really great understanding of their pain points (we’re going too slow) without being able to imagine a perfect solution (this horse should go much faster). Arca is hiring our first Product Marketing Manager to help solve these critical problems: deeply understanding our clients, communicating our solutions, and building a brand that resonates. THE ROLE You’ll shape how people understand Arca and why they choose us. This is an individual contributor role on our Growth Marketing team for someone who can turn deep customer understanding into clear segmentation, sharp positioning, and messaging that works everywhere a prospect or client meets us: an ad, a nurture email, a seminar, an advisor’s proposal, or a friend’s recommendation. Most of the role is core product marketing: segmentation, personas, positioning, competitive context, advisor enablement, and launches. You’ll also work on customer marketing: helping our clients’ experiences become the stories, testimonials, reviews, and referrals that bring the next client to us. You’ll report to our Head of Growth and work closely with advisors, our product and engineering teams, design, and compliance. WHAT YOU’LL DO DEFINE WHO WE SERVE AND WHY THEY CHOOSE US - Develop and maintain Arca’s segmentation and persona model, covering life stage, financial situation, and the moments that bring someone to an advisor, such as retirement, a liquidity event, or the sale of a business. - Build positioning and messaging by segment, grounded in pain points, buying cycles, and competitive context. - Make the value of advice tangible. Help prospects see what a fee-only fiduciary does across investments, taxes, estate, and planning, beyond portfolio returns. - Maintain a thorough view of the competitive landscape, including direct and non-traditional competitors. EQUIP OUR ADVISORS - Build, review, and supplement the materials advisors use with prospects: pitch narratives, proposal frameworks, one-pagers, objection handling, and competitive guides. - Spend time with advisors, listen to client conversations, and bring what you learn back into our positioning, marketing, and product plans. TURN CLIENT EXPERIENCES INTO GROWTH - Build and run Arca’s client story, testimonial, and review programs, in close partnership with advisors and compliance. - Steer the system that makes referrals easy for clients and advisors. Advisors maintain great relationships with our clients; we want to make referrals simple and natural. - Provide input on client appreciation and client events. SHAPE THE CLIENT JOURNEY - Partner with our product and engineering teams on the messaging across the lead and client lifecycle: first inquiry, nurture, booking, onboarding, and beyond. - Help design and test what moves people to their next step, from the content of a nurture sequence to how we follow up after a first meeting. - Measure messaging and programs by their effect on qualified prospects and new clients, not opens and clicks. - Bring the voice of the client into product decisions. LAUNCH WHAT WE BUILD - Lead go-to-market for client-facing product launches. - Keep messaging consistent across the website, paid media, email, direct mail, and advisor materials. - Work closely with compliance on positioning, testimonials, and referrals, starting at the brief stage. ABOUT ARCA Arca is a wealth management firm built from the ground up with AI. Most people get financial advice that's reactive: an annual check-in, a plan that's a document instead of a living thing, a relationship where you're one of three hundred clients your advisor is trying to remember. We think that's backwards. The kind of service that used to require a team of specialists behind you, the kind that makes you feel like the only person in the room, should be available to far more than the ultra-wealthy. So we're building it. We're not SaaS — we are the wealth management business, rebuilding it from the inside with AI. Our platform is an Iron Man suit for advisors: it takes over the low-leverage work so they can focus on what actually requires a human, showing up with empathy, context, and judgment. Underneath, it keeps a living understanding of each client. It remembers the thing you mentioned once, six months ago. It notices when your life changes — a new job, a new kid, a market shift — and adjusts before you think to ask. You won't see the technology. You'll just notice your advisor seems to know you better than any financial professional ever has. That's the product we're growing: client by client, on the strength of the experience itself. We started by acquiring firms managing over $1B in client assets, which gave us real advisors, real clients, and real financial outcomes to build against from day one. But acquisition was the starting line. The bet is that an advisor backed by this platform delivers something good enough that clients come to us on their own. It's a $20T market, and we think it's ready to be rebuilt. — Rron, CEO THE RECEIPTS - Stage: Series A, $64M raised - Backed by: General Catalyst, Index Ventures, Venrock - Board & Advisors: Former CEO of Vanguard, Former CFO of Schwab, Founder of Altruist, Morgan Housel (author of The Psychology of Money) THE TEAM We're small on purpose and engineering heavy: about 80% of the team is technical. We're based in NYC and hail from high growth startups like Stripe, Ramp, Rippling, Plaid, DoorDash, Glean, and Mercury. Most of the team is fully in-office. We prefer candidates based in New York City, but we’ll consider remote candidates in the US if the fit is right. Remote team members, including this role’s direct manager, spend about one week per month on-site. EXAMPLE PROBLEMS YOU’D WORK ON These aren’t hypothetical. We’re working on versions of all of them now. - Persona model. Our current personas mix life-stage segments with persona types, and teams use them inconsistently. Decide which dimension leads, build one model the whole company uses, and make it practical for advisors, growth, and product. - Who first. Our current clients tell us who Arca serves today. We also need to decide which audiences to prioritize next. Doing everything for everyone means doing nothing well, so this is a real choice with real trade-offs. - Value beyond returns. Many people judge an advisor by investment performance alone. Making the value of tax, estate, and planning coordination concrete, and doing it within the rules that govern our marketing, is one of our most challenging messaging problems. - The long consideration. Many prospects aren’t ready after a first conversation. Some take months, and some take years. Deciding what we say in that time, when we say it, and how it adapts to each person is how a lead eventually becomes a client. - Proof people trust. Prospects check reviews and ask people they know before they book. We need to build testimonial, review, and referral programs that clients are glad to join, advisors are comfortable with, and compliance can approve. - One firm, many first impressions. People meet Arca through a search ad, a mailer, a seminar, an advisor, or a friend. Making all of those feel like the same firm, while each speaks to its audience, takes a clear message and a lot of follow-through. WHAT YOU BRING MINDSET - You’d rather spend an afternoon listening to client calls than in a messaging workshop. - You can tell the difference between a message people agree with and one they remember. - You see compliance constraints as part of the craft, not a hurdle. - You judge your work by the pipeline it drives and the new clients it delivers. EXPERIENCE - 5–8 years of experience, with 3+ in product marketing. - Product marketing experience with consumer audiences. Experience with high-consideration purchases is a plus. - Demonstrated ownership of positioning and messaging for a product or segment, beyond launch coordination. - Hands-on customer research: interviews, message testing, and win-loss analysis. - Experience building enablement for sales teams, advisors, or other customer-facing roles. SKILLS - Clear writing that makes complex financial ideas simple without talking down to anyone. - Strong research instincts and comfort working with data. - The credibility to work with advisors who have been doing this for decades, and to earn their trust. - Working knowledge of lifecycle and nurture marketing. BONUS - Experience in wealth management, financial services, or fintech. - A brand background, or experience shaping a company’s brand identity. - Customer marketing experience: testimonials, reviews, case studies, or referral programs. WHY THIS ROLE MATTERS People don’t choose a financial advisor the way they choose most products. They take their time, ask people they trust, and want to feel confident before handing over the savings of a lifetime. How clearly we explain who we are, and how credibly our clients speak for us, decides whether they ever want to have a first conversation. Arca grows through paid channels, seminars, referrals, and advisor relationships. Each of those depends on knowing exactly who we serve and what we say to them. This role builds that foundation, and the rest of marketing builds on it. WHAT KIND OF PERSON THRIVES HERE You’re excited by ownership, ambiguity, and building things that matter. - You hold a high bar because of what’s at stake. This is people’s real money: their retirement, their savings, and the plans they have for their families, in a highly regulated industry. “Good enough” means something different here. - You’re AI-pilled and at home with engineers. About 80% of Arca is technical, and AI runs through how we work, marketing included. You use AI tools every day, you’d rather build a prototype or analyze a stack of call transcripts yourself than wait in a queue, and you can talk to engineers in their language. - You want to build. We just came out of stealth, and much of how Arca goes to market is being decided right now. You’re comfortable making calls with incomplete information, putting a point of view on the table, and changing it when the evidence says so. - You’re someone people actually want to be in the room with. This is a small, tight-knit team that does its best work together, whether you’re in Flatiron every day or for a week each month. Kind, direct, and low-ego, you can give candid feedback without being a jerk, and you’re energized by this environment, not just tolerant of it.
Location: Bucharest Workplace: Hybrid LIFE AT UIPATH The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you? YOUR MISSION At UiPath, we believe in the transformative power of automation to change how the world works. To support our global growth, we’re looking for a Global Marketing Automation & Lifecycle Manager. You will build and run always-on lifecycle journeys in Marketo that move prospects and customers from first touch to opportunity, production, renewal and expansion, and you will support selected global campaigns. As a Global Marketing Automation & Lifecycle Manager, you will own these journeys end to end in Marketo, including engagement programs, smart campaigns, lifecycle stages, integrations and reporting against holdout groups. Approximately 60% of your work will focus on lifecycle journeys and nurture. The rest covers selected one-off campaign builds, marketing automation strategy and program architecture. You’ll partner closely with Global Campaigns, Marketing Operations, and other Demand Generation functions, to ensure journeys and campaigns are built correctly, tracked accurately and optimised for progression to the next stage. This is a senior Individual Contributor role. WHAT YOU'LL DO AT UIPATH - Build and run always-on lifecycle journeys in Marketo that move prospects and customers through the buying and customer lifecycle - Build and deploy global and regional campaigns, including program setup, emails, landing pages, tracking and QA - Build and maintain target segments and audiences across marketing automation, CRM and paid digital platforms - Measure program impact, including control-group testing, and share regular performance reports with clear recommendations - Test and optimise content, segments, messaging and timing to improve results - Maintain frequency, suppression and contact rules so audiences receive the right volume of communication - Ensure compliance with GDPR and other data-protection rules across all channels - Verify tracking and integrations before launch, and keep programs aligned with brand standards - Document programs as reusable templates, and use AI tools to work faster and smarter WHAT YOU'LL BRING TO THE TEAM - 3–6 years in marketing automation, lifecycle or nurture programs in B2B software, with advanced Marketo (engagement programs, tokens, program architecture) - Deep understanding of email marketing platforms and campaign execution - Ability to interpret performance data and turn it into clear recommendations - Proven experience with A/B and multivariate testing - Solid knowledge of GDPR and email compliance - Comfort with light HTML/CSS for template customisation - Strong communication and collaboration across regions and teams - Strategic thinking combined with hands-on, day-to-day execution - A track record of measurable results - Nice to have: Marketo Certified Expert or other marketing automation certificatio #LI-CS1 Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned. Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected. We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy https://www.uipath.com/legal/trust-and-security/privacy-policy.
Location: New York Workplace: OnSite The ’80s are calling and its not to Gen X. Shopping malls – once the mainstay of teens during the 1980s and 1990s – are enjoying a resurgence. And it's thanks to Gen Z https://www.usatoday.com/story/money/2026/03/04/gen-z-millennials-drinking-less-alcohol-working-out-more/88864868007/ shoppers who are craving in-person and social outlets over online shopping conveniences. -USA Today https://www.usatoday.com/story/money/2026/03/26/gen-z-retail-shopping-malls-resurgence/89233505007/, 3/26/2026. People are getting fed up with online interactions and want to go back to cool, interesting interactions with real humans in real-life! Arca is looking for an exceptional events marketing manager who can help us bring those events to life across design, implementation, and scale. THE ROLE You’ll build and own Arca’s event marketing program. This is a senior individual contributor role on our Growth Marketing team for someone who builds events as a system: one that fills the right rooms, gives attendees an experience they can’t get anywhere else, and turns attendance into meetings with our advisors and a sustainable pipeline. Seminars are our first proof point. Our advisors began hosting educational seminars this fall, and early results are strong. We want to reach a pace of 100 seminars per year by the end of 2027, while growing into webinars, new prospect event formats, and client appreciation experiences. You’ll turn an early, advisor-led effort into a repeatable program that scales across offices without losing what makes it work. You’ll report to our Head of Growth and work closely with advisors, operations, compliance, growth engineering, and our seminar marketing partner. You’ll have real ownership, budget responsibility, pipeline targets, and the autonomy to decide what we run, where, and why. Expect about 25–50% travel to events, venues, and offices. WHAT YOU’LL DO SCALE THE SEMINAR PROGRAM - Own the seminar calendar across offices and advisors: geography, ZIP-code targeting, topics, venues, timing, and spacing between events. - Manage our seminar marketing partner end-to-end, and hold them accountable for audience quality, invitation accuracy, registration, and confirmations. Evaluate alternatives, and decide what functions we should eventually bring in-house. - Work with our advisors to build and improve the playbook: materials, room setup, presenter prep, booking meetings in the room, and attendee follow-up. - Coach advisors as presenters, and make every event better than the last. EXPAND BEYOND SEMINARS - Test and expand webinars for audiences outside our office footprints. - Lead reinvestment in a client appreciation program with small, selective experiences that make clients feel cherished, and give them a natural way to bring a friend. - Pilot new prospecting concepts with advisors and offices, such as hosted dinners, community events, and events with referring partners and centers of influence like estate attorneys and CPAs. OWN THE NUMBERS - Define and own the event funnel: registrations, attendance, meetings booked, prospects qualified, and new client business. - Partner with growth engineering on attendance tracking, attendee imports, and lead-source accuracy, and influence how our platform handles event follow-up. - Track cost, payback, and ROI by event, location, presenter, format, and topic. Use them to decide what to scale, what to change, and what to stop. - Build business cases for new formats, secure budgets for what works, and drive continuous experimentation. MAKE EVERY EVENT FEEL LIKE ARCA - Own the in-room experience. From the venue to the welcome sign to the card attendees take home, Arca events should feel distinct, valuable, and special, and nothing like the free-dinner annuities pitch attendees sat through last month. - Partner with design to keep materials consistent across every office and format. - Bring compliance in at the brief stage, so every invitation, deck, and handout is reviewed before it reaches anyone. ABOUT ARCA Arca is a wealth management firm built from the ground up with AI. Most people get financial advice that's reactive: an annual check-in, a plan that's a document instead of a living thing, a relationship where you're one of three hundred clients your advisor is trying to remember. We think that's backwards. The kind of service that used to require a team of specialists behind you, the kind that makes you feel like the only person in the room, should be available to far more than the ultra-wealthy. So we're building it. We're not SaaS — we are the wealth management business, rebuilding it from the inside with AI. Our platform is an Iron Man suit for advisors: it takes over the low-leverage work so they can focus on what actually requires a human, showing up with empathy, context, and judgment. Underneath, it keeps a living understanding of each client. It remembers the thing you mentioned once, six months ago. It notices when your life changes — a new job, a new kid, a market shift — and adjusts before you think to ask. You won't see the technology. You'll just notice your advisor seems to know you better than any financial professional ever has. That's the product we're growing: client by client, on the strength of the experience itself. We started by acquiring firms managing over $1B in client assets, which gave us real advisors, real clients, and real financial outcomes to build against from day one. But acquisition was the starting line. The bet is that an advisor backed by this platform delivers something good enough that clients come to us on their own. It's a $20T market, and we think it's ready to be rebuilt. — Rron, CEO THE RECEIPTS - Stage: Series A, $64M raised - Backed by: General Catalyst, Index Ventures, Venrock - Board & Advisors: Former CEO of Vanguard, Former CFO of Schwab, Founder of Altruist, Morgan Housel (author of The Psychology of Money) THE TEAM We're small on purpose and engineering heavy: about 80% of the team is technical. We're based in NYC and hail from high growth startups like Stripe, Ramp, Rippling, Plaid, DoorDash, Glean, and Mercury. Most of the team is fully in-office. We prefer candidates based in New York City, but we’ll consider remote candidates in the US if the fit is right. Remote team members, including this role’s direct manager, spend about one week per month on-site. EXAMPLE PROBLEMS YOU’D WORK ON These aren’t hypothetical. We’re working on versions of all of them now. - From a dozen seminars to 100+ without losing what works. Early seminars worked because advisors ran them intentfully. Scaling them across offices, advisors, topics, and states means deciding what becomes the standard playbook, what stays local, and experimenting constantly so things don’t get stale! - Follow-up designed before the invitation goes out. An event isn’t over when the room empties. At Arca, follow-up is planned up front: booking meetings in the room, getting attendees into our platform cleanly, and making sure the advisor knows who was there and why they came. - Not the free-dinner pitch. Many attendees have sat through a seminar that was a sales pitch with a meal attached. Making an Arca event feel different, from the venue to the welcome sign to what people take home, while every piece clears compliance, is the job. - Full rooms versus booked meetings. A series can fill rooms and book no meetings. Knowing which events, offices, formats, and topics pay back, and having the conviction to cut the ones that don’t, is how the program earns more budget. - Client appreciation that makes clients feel known. Restarting our client appreciation program means deciding which experiences fit which clients, how often to host them, and how to give clients a natural way to bring a friend. WHAT YOU BRING MINDSET - You’d cancel a series that fills rooms but books no meetings. - You notice when the welcome sign is printed on letter paper. - You see compliance constraints as part of the craft, not a hurdle. - You have an opinion about what “great” looks like, and you’re willing to argue for it. EXPERIENCE - 5–8 years in event, field, or experiential marketing, including at least 3 years owning a multi-city or multi-event program end to end. - Demonstrated ownership of pipeline or revenue from events, not just attendance. - Experience managing agencies or vendors against performance targets. - Experience building an events program from zero, or rebuilding one, at least once. SKILLS - Commercial fluency. You can model cost per meeting and payback, and you read the funnel before you read the guest list. - Operational precision across contracts, budgets, run-of-show, and a dozen events in flight at once. - Clear writing and presenting, and the credibility to coach advisors, from new hires to people who have been doing this for decades. - Comfort with event registration platforms, CRMs, and marketing automation tools. BONUS - Seminar or event programs in wealth management, insurance, estate planning, or other financial services. - Marketing to affluent audiences approaching or in retirement. - Experience in a regulated marketing environment, especially with direct mail. WHY THIS ROLE MATTERS Wealth management runs on trust, and trust is still built in person. For many families, an Arca event is the first time they meet us, and it sets the expectation for everything that follows. Our seminars have already shown they can bring the right people into a room and start real conversations with our advisors. This role exists to turn an early, advisor-led effort into a repeatable program that scales across offices without losing what makes it work. WHAT KIND OF PERSON THRIVES HERE You’re excited by ownership, ambiguity, and building things that matter. - You hold a high bar because of what’s at stake. This is people’s real money: their retirement, their savings, and the plans they have for their families, in a highly regulated industry. “Good enough” means something different here. - You’re AI-pilled and at home with engineers. About 80% of Arca is technical, and AI runs through how we work, marketing included. You use AI tools every day, you’d rather build your own event dashboard or first-draft a run-of-show with AI than wait in a queue, and you can talk to engineers in their language. - You’d rather build than inherit. We just came out of stealth, and much of how Arca goes to market is being decided now. You’re comfortable making calls with incomplete information, putting a point of view on the table, and changing it when the evidence says so. - You’re someone people actually want to be in the room with. This is a small, tight-knit team that does its best work together, whether you’re in Flatiron, on the road at an event, or with us for a week each month. Kind, direct, and low-ego, you can give candid feedback without being an asshole, and you’re energized by this environment, not just tolerant of it.
Что нужно делать: самостоятельно настраивать VK Рекламу и Яндекс Директ; работать с клиентской базой: сегментация, рассылки, повторные продажи;
We’re looking for someone exceptionally sharp, commercially minded and creative, with the vision to take an established luxury brand to the next level internationally.
You’ll keep our day-to-day operations moving: CRM and outreach workflows, team coordination, and the systems behind our work.
— разрабатывать и реализовывать CRM-стратегии прогрева и реактивации клиентов; — создавать коммуникационные цепочки для сегментов клиентской базы с учётом CJM;
Чем предстоит заниматься: • Разрабатывать CRM-стратегии: прогрев, реактивация базы, кросс-продажи. • Создавать контент для автоворонок и сегментированных рассылок.
Cresta is looking for a Senior Product Marketing Manager Healthcare to own healthcare positioning, messaging, launches, and go-to-market strategy.