Вакансии

💎3+ года опыта работы в B2B-ивентах/ field-маркетинге, Fluent English.

• имеете опыт ведения воронок и прогревов в инфобизнесе, с цифрами результата (большой плюс, если это обучение, блогинг или личный бренд). • пишете классные тексты, соблюдая tone of voice автора, без ИИ-шаблонов.

Нужен практический опыт с Meta* Ads, Google Ads, Klaviyo, а также с Claude/Codex и MCP.

Location: United States, San Mateo, CA Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Senior Finance Analyst – FP&A (Global Marketing) San Mateo, CA / Hybrid *In office 2 days a week We’re looking for a Senior Finance Analyst to join PlayStation’s Global Marketing Finance team. Based in San Mateo, California, you’ll manage financial planning, forecasting and performance reporting for our worldwide marketing organisation, with a focus on games marketing and PlayStation Studios titles. You’ll help ensure marketing spend is accurately recorded, forecast and explained. You’ll work with global and regional marketing, finance and accounting teams to collect and reconcile data, investigate variances and produce clear reporting. You’ll also support the adoption and ongoing improvement of Anaplan, helping teams use consistent planning processes across regions. Key Responsibilities Manage monthly reporting for games marketing spend, including variance analysis, management commentary and tracking of risks and opportunities. Prepare key elements of the quarterly forecast and annual budget, reviewing assumptions and following up with stakeholders to maintain accurate plans. Consolidate and review financial information across regions and business units, resolving inconsistencies and maintaining data quality for key titles. Work with marketing and accounting teams to track campaign commitments, accruals, actuals and forecast spend. Build and maintain financial models, reports and planning tools, including opportunities to use AI to improve routine analysis and reporting. Prepare regular reporting packs for finance and marketing stakeholders, explaining spend trends, variances and forecast movements. Support Anaplan adoption through training, testing, data validation and ongoing model improvements. Simplify reporting processes, strengthen controls and improve the consistency and reliability of financial information. Complete ad hoc financial analysis and respond to reporting requests from senior stakeholders. Essential Skills & Qualifications Experience in FP&A or a related planning and performance reporting role, with the ability to manage workstreams independently. Strong financial modelling and advanced Excel skills, with a sound understanding of financial statements and management reporting. Experience preparing budgets, forecasts, variance analysis and commentary for business stakeholders. Ability to investigate differences in complex data, identify the drivers of financial performance and explain findings clearly. Confidence working with stakeholders across functions and regions to gather inputs, review assumptions and resolve queries. Strong organisational skills, attention to detail and the ability to manage competing deadlines. Desirable A degree in Finance, Accounting, Economics or a related field, or equivalent experience. A professional accounting qualification, or progress toward one, such as CIMA, ACCA or CPA. Experience with SAP, Oracle, Anaplan, Adaptive Insights, Hyperion or similar finance and planning systems. Experience supporting the adoption of a planning system or improving finance processes. Experience in marketing finance, including campaign investment and spend management. An interest in gaming, technology or entertainment. What We Offer A hybrid working model based in our San Mateo office, typically 2–3 days per week on-site. The opportunity to play a meaningful role in Anaplan adoption and improvement. Exposure to global finance operations and close partnership with marketing teams across PlayStation. A creative and inclusive culture that values innovation and collaboration. A competitive salary and benefits package. #LI-SV1 At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below. $141,400 — $212,200 USD Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice (where applicable) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Location: Ukraine Webinar Program & Marketing Coordinator Part-Time | Remote | Approximately 5–10 Hours per Week Talentuch is looking for a part-time Webinar Program & Marketing Coordinator to help us run our international HR Community webinar program. We organize approximately two webinars per month with international HR, recruitment, leadership, and business professionals. We are looking for an assertive executor : someone who likes order and clear processes, but when something does not go according to plan, takes more action instead of stopping. You are polite, but not passive. You are organized, but you do not hide behind processes. You respect people, but you are comfortable setting boundaries. You understand that an unanswered email is not a result. What This Role Is Really About Your main responsibility is to keep the webinar program moving forward. On paper, organizing webinars looks simple: Speaker confirmed → topic approved → content prepared → page published → webinar promoted → webinar held. In reality, things happen. A speaker confirms and then disappears. The speaker sends a poor-quality photo that cannot be used for promotion. The final topic is still missing five days before publication. A team member goes on vacation. The designer sends a visual that does not meet our standards. The webinar page has not been published on time. Someone says, “I thought another person was doing it.” Your job is not only to update the tracker or report that there is a problem. Your job is to notice what is blocking the result, take action, follow up, find alternatives, set clear expectations, and escalate when necessary. Your Main Responsibilities You will coordinate the webinar process from potential speaker engagement through webinar completion and post-webinar handoff. When you face resistance, delays, or problems, you take appropriate action instead of stopping. Your responsibilities will include: Communicating with potential and confirmed speakers in professional English and following up proactively through appropriate professional channels. Clearly communicating webinar rules, requirements, expectations, and deadlines, while setting professional boundaries when necessary. Coordinating webinar dates, preparation calls, and communication between speakers and internal team members. Collecting speaker biographies, headshots, titles, company information, LinkedIn profiles, and other required materials. Coordinating NDAs and other required documentation. Maintaining an accurate webinar tracker with clear statuses, deadlines, owners, and next actions. Ensuring outstanding tasks are completed on time and that the results meet expectations. Making sure the right information and materials are provided to the relevant team members on time.Identifying potential risks early and helping find alternative solutions when the original plan is not working.Providing clear and respectful feedback when corrections are needed. Escalating issues with clear context and suggested next steps. Supporting webinar preparation before the live event and coordinating the handoff to post-webinar content production. Who You Will Work With You will not be responsible for doing everything yourself. Webinar Program Owner – Violetta Responsible for overall direction, priorities, important speaker and topic approvals, reviewing the webinar pipeline, and making decisions when needed. You are expected to bring problems with context and possible solutions. Speaker Sourcer – Svitlana Responsible for identifying and sourcing potential webinar speakers. You will help move speakers through the process and coordinate communication and next steps. Content Marketer – Maria Responsible for webinar descriptions, promotional emails, LinkedIn posts, articles, landing page copy, and post-webinar content. You will make sure she receives complete information and knows the required timeline. SEO Specialist – Polina Website Specialist – Yaroslav Promotion Specialist – Maksym Your role is to keep the entire process connected and moving forward. This Role May Be a Good Fit for You If You are highly organized, proactive, and focused on results. You take ownership and make sure tasks are actually completed. You are persistent and comfortable following up or trying another communication channel when needed. You spot risks and problems early and take action without waiting for instructions. You communicate confidently and professionally in English, including with senior international professionals. You can clearly communicate expectations, deadlines, and feedback - even when the conversation is uncomfortable. You look for alternative solutions and know when to escalate an issue. You can independently manage several webinars at different stages. This Role Is Probably Not a Good Fit for You If You need detailed instructions for every next step. You are uncomfortable with persistent follow-ups or direct communication. You prefer to wait rather than take action when something gets stuck. You avoid difficult conversations, enforcing deadlines, or giving feedback. You focus only on completing your own task rather than the final result. You rely on your manager to keep your work moving forward. What Success Looks Like Success does not mean that nothing ever goes wrong. Things will go wrong. Success means that when you face resistance, delays, or problems, you take appropriate action instead of stopping. Workload and Compensation This is a remote, part-time position. The expected workload is approximately 5–10 hours per week, depending on the current webinar pipeline. We currently have a higher initial workload as we organize upcoming webinars. The regular webinar program includes approximately two webinars per month. Compensation: $7 per hour. How to Apply Please send us your CV and answer the following question: You are coordinating a webinar that needs to be published in five days. The speaker has not responded to two emails. You are still missing the final topic, biography, and a high-quality photo. The Content Marketer cannot finish the webinar page without this information. The Website Specialist needs time to publish the page. At the same time, the speaker previously asked to use the webinar primarily to promote their company’s services, which is not allowed under our webinar guidelines. What exactly would you do? Please describe your actions step by step. Salary: $5 – $7 / hour

Location: Columbus, United States Business Development & Marketing Coordinator Location: Columbus, GA Job Type: Full-Time Work Arrangement: On-Site About the Opportunity We are seeking a highly organized, detail-oriented, and proactive Business Development & Marketing Coordinator to join an established commercial construction company in Columbus, Georgia. This role focuses primarily on proposal development, RFP/RFQ coordination, and business development support , with additional responsibilities in marketing and brand management. The ideal candidate has hands-on experience managing proposal submissions, creating professional presentations, and coordinating information across multiple departments. You will work closely with executive leadership, project managers, and estimating teams to support new business opportunities and strengthen the company's presence throughout the Southeast. Key Responsibilities Proposal Development & RFP Coordination Lead the coordination, preparation, and assembly of professional proposals, RFPs, RFQs, qualification packages, and client presentations. Collaborate with project managers, estimators, and leadership to gather technical information, project details, and supporting documentation. Develop clear, compelling, and visually professional proposal materials tailored to prospective commercial clients. Manage proposal timelines, coordinate contributions from multiple departments, and ensure accurate, complete, and timely submissions. Create and maintain proposal templates, project profiles, team resumes, and other supporting materials. Business Development Support Research potential commercial construction opportunities and regional project leads. Monitor market trends and identify opportunities for business growth. Maintain and update CRM databases, including client information and prospective business opportunities. Support estimating and pre-construction teams with outreach and business development initiatives. Assist leadership with presentations and materials for prospective clients. Marketing & Brand Management Create and update marketing collateral, including brochures, project spotlights, and company presentations. Maintain company social media channels and website content. Develop engaging content showcasing completed projects, company achievements, and industry expertise. Ensure consistent branding and professional messaging across marketing materials. Events & Networking Coordinate industry events, trade shows, networking opportunities, and community outreach initiatives. Support participation in professional associations and local business events. Who We Are Looking For 2+ years of hands-on experience coordinating RFPs, RFQs, or professional proposal submissions, including organizing documentation, collaborating with internal teams, and managing submission deadlines. 2–4 years of experience in proposal coordination, business development, marketing coordination, or a related field. Bachelor's degree in Marketing, Communications, Business, or a related discipline. Strong proficiency in Adobe Creative Suite, particularly InDesign and Photoshop , with experience creating professional proposals, presentations, or marketing materials. Proficiency in Microsoft Office, including Word, PowerPoint, and Excel. Experience working with CRM systems and maintaining business development information. Excellent written communication skills, with the ability to organize technical information into clear, professional, client-facing materials. Strong attention to detail, organizational skills, and the ability to manage multiple projects and competing deadlines. Ability to collaborate effectively with leadership, project managers, estimators, and other internal stakeholders. Ability to work full-time, on-site in Columbus, GA. Preferred Experience Background in commercial construction, architecture, engineering, or real estate (AEC industry). Experience preparing proposals and qualification packages for commercial construction or professional services projects. Familiarity with construction-related business development and pre-construction processes. Experience creating marketing collateral, managing digital content, or supporting company branding initiatives. Why Join Us? Established Industry Presence: Join a respected, family-owned commercial construction company with over 50 years of experience. Meaningful Impact: Work directly with executive leadership and contribute to securing new business opportunities. Collaborative Environment: Become part of a supportive team that values communication, initiative, and professional contributions. Varied Responsibilities: Enjoy a dynamic role combining proposal coordination, business development, and creative marketing. Apply Today! If you are an organized, detail-oriented professional with experience coordinating proposals and supporting business development initiatives, we encourage you to apply!

Location: Remote, Europe; Remote, Ukraine Hi! We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services. We are currently looking for a Junior/Middle Email Marketing Manager to join our project Brainer , which is building a comprehensive online platform for measuring, training, and systematically developing human cognitive abilities. Brainer is a digital space for those who want to think faster, deeper, and more effectively. It brings together: brain quizzes; brain games; puzzles; courses and educational modules. What will be in your focus: Setting up and maintaining all transactional emails of the product. Building and optimizing automated flows: trial onboarding, conversion to subscription, upsell, retention, win-back. Working on growing the number of trials from the email channel. Launching and optimizing the warm-up flow. End-to-end localization of email communications for different markets. Writing email copy in English, preparing layouts, and coding emails. Running A/B tests and analyzing campaign performance. Analyzing competitors and looking for new ideas for the email channel. You are our perfect match if: You have at least 1 year of experience in email marketing at a B2C product company You understand the subscription product funnel: trial, conversion to subscription, retention, upsell. You have experience with at least one ESP (Customer.io, Braze, Klaviyo, Mailchimp, SendGrid, or similar). You have basic HTML email coding skills or work confidently with email builders (Stripo, BEE, MJML). You understand key email metrics: open rate, CTR, conversion, unsubscribe, spam complaints. Your English is at least Upper-Intermediate for writing emails. Nice to have: Experience with subscription products. Experience localizing email campaigns for multiple languages and markets. Understanding of deliverability basics: SPF, DKIM, DMARC, domain warm-up. Experience running A/B tests and analyzing their results. Basic data skills: Google Sheets, Amplitude, Looker Studio, or similar. Ability to work in Figma at the level of editing layouts. The stages you’ll go through: Stage 1. Pre-screen. Stage 2. Test task. Stage 3. Interview with the team. Stage 4. Final interview with the CEO. Stage 5. Job Offer. For comfortable work, we offer: Support for your self-realization and career growth: both vertical and horizontal development, opportunities to work across different niches, and compensation for external courses and conferences. Flexible working hours (you can start your workday anytime between 8:00 and 11:00 AM Kyiv time). An office in Kyiv, coworking spaces in Lviv and Warsaw, or the option to work remotely — the choice is yours. 28 working days of paid vacation per year, up to 30 days of sick leave with medical confirmation, plus all public holidays. Care for your health: medical insurance, a Mental Health program, and compensation for therapy sessions. Ukrainian Victory Support program and other meaningful social initiatives. Gifts for special occasions in your life and career. Quarterly team buildings (online or offline). Equipment compensation during blackouts. Maximum support in challenging life situations. If you’re driven by the challenge of building outstanding products, send us your CV — let’s get to know each other!

ТПК "Танцующие" - это собственное производство и продажа танцевальной одежды, обуви и аксессуаров для различных видов спорта: спортивной гимнастики, фигурного катания, художественной гимнастики и др. На 2026 год у компании амбициозные планы роста.

🔸Анализировать продуктовые и маркетинговые воронки, выявлять узкие места и причины изменения метрик.

- Manage new-business opportunities from discovery through proposal, negotiation, and closing. - Build and develop your own pipeline alongside our lead-generation team.

Запуск и ведение рекламных кампаний в Google Ads (Search, UAC), Meta Ads и Apple Search Ads. Оптимизация рекламных кампаний по метрикам CPA, CAC, CR, ROAS.

Что предстоит делать: — развивать онлайн-лидогенерацию: LinkedIn, outbound, SEO и GEO, performance, контекстную рекламу, таргетированную рекламу, ремаркетинг, social media и SMM;

Ищем маркетолога, который будет привлекать новых пользователей в продукт через X и партнёрства.

• Улучшать онбординг и конверсию от регистрации до оплаты и продления подписки.

Location: United States Driving the next generation of wealth. Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors. But technology alone doesn’t drive progress. People do. We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics. What makes Nexo different? We shape industry trends. We rethink how wealth works and build solutions that reflect that belief. That requires a certain kind of person. You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving. This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo. Official website: nexo.com Your role: Local Growth Enablement: Act as the strategic link between local market needs and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams. Market Intelligence & Channel Mapping: Maintain a live overview of US’s crypto and finance landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms. HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with US`s high-net-worth individuals. Identify premium channels and moments to engage them effectively. Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization. Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency. Brand Voice: Adaptvalue propositions and messaging to the US, ensuring that all communications feel native and culturally relevant. Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations. Key Metrics (KPIs): Funded accounts in US, including HNWI share. Customer LTV and LTV/CAC payback for influenced cohorts. Market penetration: Nexo funded accounts as a percentage of the active US crypto investor base. What makes you stand out: 7-12+ years in senior growth or marketing roles, with deep knowledge of the US market. Proven experience shaping positioning, messaging, and channel strategy. Hands-on crypto user with strong understanding of local crypto culture, media, and terminology. Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools. Strong stakeholder management - able to align global and local priorities effectively. Bias for action, structured thinking, and high editorial standards. Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators. Ability to help build and mentor small local teams once traction is proven. Nexo benefits: Competitive compensation with performance bonus. Hybrid work. Dedicated learning budget. Comprehensive health & wellness perks. Regular team events.

Location: Buenos Aires, Argentina Driving the next generation of wealth. Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors. But technology alone doesn’t drive progress. People do. We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics. What makes Nexo different? We shape industry trends. We rethink how wealth works and build solutions that reflect that belief. That requires a certain kind of person. You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving. This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo. Official website: nexo.com Your rol e: Team Leadership: Lead, develop, and scale Nexo's local marketing team in Argentina. Set standards, run weekly cadences, and own performance management. Local Growth Strategy: Define the marketing strategy for Argentina across brand awareness and acquisition. Translate Nexo's global priorities into market-specific plays that reflect local user behavior, regulation, and competitive dynamics. Bridge with HQ: Act as the strategic interface between the AR team and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, and Analytics teams. Make sure global initiatives land well locally and local insight flows back to HQ. Market Intelligence & Channel Mapping: Maintain a live overview of Argentina's crypto and finance landscape - including publishers, influencer ecosystems, affiliates, events, and regional ad platforms. HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with Argentina's high-net-worth and mass-affluent investors. Identify premium channels and moments to engage them effectively. Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization. Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency. Brand Voice: Adapt value propositions and messaging to Argentina, ensuring that all communications feel native and culturally relevant. Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations. Key Metrics (KPIs): Funded accounts in Argentina, including HNWI share. Customer LTV and LTV/CAC payback for AR cohorts. Market penetration: Nexo funded accounts as a percentage of the active AR crypto investor base. What makes you stand out: 10-15+ years in senior marketing roles, with a demonstrated track record of leading marketing teams in Argentina or LATAM. Direct people-management experience - you've hired, coached, and grown specialists, and you know how to set a standard without micromanaging. Deep knowledge of the Argentine crypto, fintech, or wealth market - channels, partners, regulation, and culture. Proven experience shaping positioning, messaging, and channel strategy in a fast-moving environment. Hands-on crypto user with strong understanding of local crypto culture, media, and terminology. Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools. Strong stakeholder management - able to align global HQ priorities with local market realities. Bias for action, structured thinking, and high editorial standards. Native Spanish; professional English. Experience in fintech, crypto scale-ups, or financial services, with an existing network of relevant partners, publishers, and creators. Nexo Benefits: Competitive and rewarding remuneration package. Hybrid work model: primarily office-based with scheduled home office flexibility. Comprehensive additional health insurance as part of our wellness program. Language class discounts to support continuous personal and professional growth. A dynamic and inspiring environment with cutting-edge projects. Career development opportunities in a global leader driving the next generation of wealth. Fresh fruits, snacks, and a well-stocked office kitchen. Regular department team buildings and company-wide team buildings.

Location: Australia Driving the next generation of wealth. Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors. But technology alone doesn’t drive progress. People do. We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics. What makes Nexo different? We shape industry trends. We rethink how wealth works and build solutions that reflect that belief. That requires a certain kind of person. You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving. This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo. Official website: nexo.com Your rol e: Own the AU Marketing P&L : Define and lead the marketing strategy for Australia from launch through scale. Set the priorities, the budget, and the measurement frame for the market. Partner with the AU General Manager : Work closely with Nexo's Australia GM to align marketing with broader market strategy, regulatory milestones, and commercial priorities. You'll be the marketing voice in AU leadership decisions. Bridge with HQ : Act as the strategic interface between Australia and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, and Analytics teams. Translate global capability into local impact and surface AU insight back to HQ. Market Intelligence & Channel Mapping : Maintain a live overview of Australia's crypto, fintech, and wealth landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms. HNWI Acquisition : Develop personas, targeting strategies, and localized messaging that resonate with Australia's high-net-worth and mass-affluent investors. Identify premium channels and moments to engage them effectively. Customer Experience Optimization : Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization. Data-Driven Insights : Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency. Brand Voice : Adapt value propositions and messaging to Australia, ensuring that all communications feel native and culturally relevant. Brand Reputation & Risk Monitoring : Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations. Build the Team : Define the AU marketing org and hire as the market scales — starting lean, scaling deliberately as traction is proven. Key Metrics (KPIs): Funded accounts in Australia, including HNWI share. Customer LTV and LTV/CAC payback for AU cohorts. Market penetration: Nexo funded accounts as a percentage of the active AU crypto investor base. What makes you stand out: 10-15+ years in senior marketing roles, with deep knowledge of the Australian market. Proven ability to operate as a sole marketing lead in a market — comfortable owning strategy and rolling up sleeves to execute. Strong experience launching or scaling a financial product in Australia, ideally in crypto, fintech, wealth management, or trading. Proven track record of partnering effectively with country-level GMs and remote HQ marketing functions across time zones. Proven track record leveraging sporting sponsorships and in-person events to drive commercial outcomes. Hands-on crypto user with strong understanding of local crypto culture, media, and terminology. Analytical mindset — skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools. Strong stakeholder management — able to align global and local priorities effectively across multiple time zones. Bias for action, structured thinking, and high editorial standards. Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators. Demonstrated ability to build and mentor a local team once traction is proven. Nexo benefits: Competitive compensation with performance bonus. Hybrid work. Dedicated learning budget. Regular team events.

Location: Coimbatore,India About Bradken Bradken is a global leader in innovative wear solutions and custom-engineered products for the resources sector. For our more than 3,000 people, that global reach brings opportunities to share expertise, solve meaningful challenges and grow through new experiences. Together, we help the resources sector sustainably advance society. About the role As our Marketing Automation Specialist, you will develop and optimise the systems, workflows, and customer journeys that power Bradken's global digital marketing program. Your work will help connect customers with the right solutions at the right time, driving engagement, lead generation, and business growth across our international operations. Working closely with global marketing, sales, and technology teams, you will use your expertise in marketing automation, CRM integration, analytics, and customer journey optimisation to deliver measurable business outcomes. This is an opportunity to make a global impact while collaborating with talented teams across multiple regions In this role, you will: Design, implement and optimise automated marketing workflows and customer journeys that deliver a consistent, high-quality customer experience across multiple channels. Apply your problem-solving skills to support integrations between Salesforce CRM, Marketing Cloud Account Engagement (Pardot), and other digital platforms, ensuring accurate and reliable data flow. Analyse campaign performance, customer behaviour and marketing data to identify opportunities, improve conversion rates and maximise return on investment. Collaborate with global marketing, sales and technology stakeholders to develop targeted, data-driven engagement strategies and personalised customer experiences. Champion continuous improvement by conducting A/B testing, implementing best practices and recommending new technologies that enhance marketing effectiveness. Promote a safety-first and quality-focused culture while ensuring all marketing automation activities comply with data governance, privacy regulations and company standards. What you’ll bring: Bachelor’s degree or tertiary qualifications in Marketing, Communications, Business or a related field. Minimum 5 years' experience in digital marketing, ideally within a B2B environment managing complex customer journeys. Proven expertise in Salesforce Marketing Cloud Account Engagement (Pardot), including workflow automation, lead nurturing, scoring and campaign optimisation. Experience integrating marketing automation platforms with Salesforce CRM and managing marketing technology ecosystems Strong analytical skills with experience using reporting tools such as Power BI to develop insights and measure campaign performance. Working knowledge of HTML and responsive email design, with a strong focus on quality assurance and campaign accuracy. Demonstrated ability to collaborate across global, cross-functional teams and influence stakeholders to achieve shared outcomes. Note: Applicants must have the legal right to work in the country where this role is based. Bradken is unable to provide visa or work permit sponsorship for this role. Why join Bradken? At Bradken, you’ll do work that matters. Whatever your role, your contribution helps solve real challenges for our customers and supports safer, more efficient and sustainable resource operations. You’ll join a team that values different perspectives, shares expertise and has the courage to challenge how things are done. We support your growth through hands-on experience, learning and development, and opportunities to work across functions and locations. Safety, respect and wellbeing come first, so you can do your best work and enjoy life beyond it. We offer: A safety-first culture Competitive pay and benefits Flexible work options, where the role allows Learning and development opportunities An Employee Assistance Program for you and your family Our hiring process As part of our selection process, we may invite you to complete a one-way video screening at a time that works for you. This helps us provide a fair and consistent experience when working across locations and time zones. If you need an adjustment or alternative format at any stage, please let us know. Before commencing employment , you will be required to complete a psychometric assessment and a pre-employment medical, including drug and alcohol testing. We respectfully request no recruitment agency approaches. Bradken is an Equal Opportunity Employer. We are committed to providing a diverse, inclusive, engaging and flexible environment for our people. All employment decisions are based on merit, competence, performance and business needs.