Location: Poland; Philippines; Romania; Czechia; Estonia; Spain
About Huzzle
At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
About the Company
Our client is a performance-focused digital growth agency specializing in paid media and customer acquisition for e-commerce brands. The team helps ambitious businesses scale through strategic advertising, data-driven experimentation, and a strong focus on measurable commercial outcomes.
They are looking for an experienced Google Ads specialist who understands how to scale advertising campaigns profitably, manage substantial media budgets, and turn performance data into actionable growth strategies.
Job Summary
We are hiring a Senior Media Buyer / Paid Search & YouTube Specialist to manage and optimize Google Ads campaigns for established e-commerce brands.
You'll take ownership of the day-to-day execution across approximately four client accounts, working with significant advertising budgets and focusing on profitable customer acquisition.
This is a hands-on, execution-focused position for someone who is highly proficient in Google Ads, understands e-commerce unit economics, and can independently launch, test, troubleshoot, and optimize campaigns.
The ideal candidate has experience managing brands spending high five to six figures per month on paid advertising and knows how to drive results beyond surface-level metrics like clicks and impressions.
Key Responsibilities
Google Ads Management: Execute and optimize campaigns across Google Search, Shopping, Performance Max (PMax), Demand Gen, and YouTube Ads.
E-commerce Growth: Manage paid media performance with a focus on purchases, customer acquisition cost (CAC), return on ad spend (ROAS), and profitability.
Campaign Execution: Build, launch, monitor, and continuously improve campaigns across approximately four client accounts.
Testing & Experimentation: Develop and execute structured testing strategies covering creative assets, audiences, bidding strategies, campaign structures, and landing pages.
Budget Optimization: Allocate and adjust advertising spend to maximize efficiency, conversion volume, and profitable growth.
Attribution & Analytics: Analyze performance using Google Ads, GA4, and third-party attribution platforms to inform optimization decisions.
Performance Reporting: Prepare clear, insightful weekly written performance reports highlighting results, trends, challenges, and next steps.
Problem-Solving: Identify underperforming campaigns, diagnose performance issues, and implement effective solutions.
Collaboration: Communicate clearly with internal stakeholders and contribute to performance discussions and growth initiatives.
Requirements
Strong hands-on experience managing Google Ads campaigns for e-commerce businesses.
Advanced proficiency across Google Search, Shopping, Performance Max, Demand Gen, and YouTube advertising.
Proven experience working with e-commerce brands spending high five to six figures per month on paid media.
Demonstrated ability to optimize for purchases, CAC, ROAS, and business profitability rather than traffic or engagement metrics alone.
Experience managing multiple advertising accounts simultaneously while maintaining high execution standards.
Familiarity with attribution platforms such as Triple Whale, Northbeam, Rockerbox, or similar solutions.
Strong analytical skills and confidence interpreting campaign performance, conversion data, and attribution insights.
Ability to independently manage campaign launches, testing, ongoing optimization, and performance reporting.
Excellent spoken and written English, with the ability to communicate complex performance insights clearly.
Strong organizational skills, attention to detail, and a proactive approach to problem-solving.
Availability for significant working-hour overlap with the US Eastern time zone.
Nice to Have
Experience with Marketing Mix Modeling (MMM).
Experience scaling e-commerce brands with substantial monthly advertising budgets.
Advanced knowledge of GA4, conversion tracking, and attribution methodologies.
Experience working within a performance marketing agency or managing multiple e-commerce clients.
Experience developing or optimizing YouTube and Demand Gen creative testing strategies.
Benefits
🌎
100% Remote:
Work from anywhere while collaborating with international teams.
💰
Competitive Compensation:
Salary based on experience, skills, and qualifications.
🚀
Career Growth:
Opportunities to develop your expertise and take ownership of high-impact performance marketing campaigns.
📈
International Exposure:
Work with growing businesses and marketing teams across global markets.
🎯
Meaningful Impact:
Directly influence campaign performance, lead generation, and revenue growth.
🤝
Collaborative Environment:
Join a supportive team that values innovation, accountability, and continuous improvement.
💻
Long-Term Opportunity:
Build your career with an ambitious, growth-focused company.
УдалённоseniorPoland; Philippines; Romania; Czechia; Estonia; Spain; Availability for significant working-hour overlap with the US Eastern time zone
Location: Warsaw, PL
We bring startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. Join us and become a member of their R&D team while we take care of employment, HR support, a benefits package, and an enjoyable work environment.
App Central
creates and grows mobile apps used by millions worldwide. Their apps are primarily monetized through in-app advertising.
We’re building the RnD team for
App Central
.
Every UA decision is judged on real ad revenue per user, not vanity installs.
We're looking for a
Senior UA Manager
to own and scale paid acquisition across our client’s mobile portfolio.
You'll manage significant daily budgets across Meta, TikTok, Mintegral, AppLovin, Unity and other networks, with one clear goal: profitable growth measured by ROAS.
This is a hands-on role with direct impact on company revenue and a short path from idea to live test.
Plan, launch and optimize mobile UA campaigns across Meta, TikTok, Mintegral, AppLovin, Unity and additional networks (Google App Campaigns, ironSource, Moloco, Liftoff, DSPs)
Own budgets and hit ROAS targets (D0/D3/D7) by managing tROAS bids, daily caps and budgets at campaign and country level
Scale winners and cut losers fast, based on trends and total profit, not single-day noise
Build and run a structured testing roadmap: new networks, geos, bidding strategies, audiences and creatives
Work closely with the Creative team on briefs, concepts and creative performance analysis
Partner with Data and Monetization teams to connect UA cost with ad revenue (eCPM, ARPDAU, LTV curves)
Analyze performance in SQL and BI dashboards, and spot issues before they cost money
Manage relationships with network account managers and push for betas, better terms and support
Report weekly to management on spend, ROAS, learnings and next steps
5+ years of hands-on mobile UA experience
Proven track record managing significant budgets on at least two of: Meta, TikTok, Mintegral, AppLovin, Unity
Deep understanding of ROAS-based bidding (tROAS, AEO/VO, CPI/CPE) and cohort-based KPIs
Strong analytical skills: comfortable with Excel/Sheets, BI tools, and MMP data (AppsFlyer, Adjust or similar)
Ownership mindset: you treat the budget like your own money
English from Upper-Intermediate (B2)
Experience in mobile gaming or adtech companies
Experience growing apps monetized mainly through in-app ads (IAA) or hybrid models, not only IAP
Understanding of ad monetization: mediation, eCPM, ARPDAU and how they drive LTV and ROAS
Hands-on experience with AppLovin and Mintegral at scale
SQL skills (Snowflake, BigQuery or similar)
Experience launching new networks and geos from zero
Experience with creative testing frameworks and working with creative teams
At On The Spot, we’re creating a workplace people would want to stay in:
supportive, well-organized, and fair in terms of conditions and benefits.
We’ll share more about our benefit package during the interviews. In the meantime, you can always check our
Glassdoor reviews
.
Location: Leeds, England, United Kingdom; London, England, United Kingdom
About Us
Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
The role
We're looking for a true hybrid: someone who thinks in ideas and can execute both the words and the pictures. You'll take a brief from blank page to finished work across social, performance, CRM, display, OOH and in-product. Some weeks that means a campaign platform, and some weeks it means forty variants of a winning ad. You'll care about both.
What you’ll do
Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
Write headlines, scripts, social copy and in-product messaging in a voice that is bold, authentic and magnetic, while staying on brand.
Develop multiple creative routes per brief and present them with clear rationale.
Iterate quickly using performance insights, and treat testing as a creative tool.
Work with the design, motion and production teams and external partners to bring ideas to life.
Deliver across every state we operate in, working with Legal and Compliance on disclaimers and responsible gaming messaging.
What you bring
5+ years in a creative role, as an art director with strong writing or a copywriter with strong visual skills.
A portfolio of concept-led work alongside high-volume executional work.
A Deep understanding of how visual, copy and brand play together to create compelling advertising.
A natural feel for culture, disruption and what makes people stop scrolling.
The ability to take feedback, sharpen the idea and move fast while retaining the craft.
Curiosity about AI image, video and copy tools, and good judgment about when to use them.
Bonus points
Experience in iGaming, sports betting, entertainment or another regulated category.
Experience writing for CRM and lifecycle.
Your first 90 days
You'll learn the brand and our players, work on live briefs and present them business wide.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit
https://benefitsatfanatics.com/
#li-JM3
By submitting your application, you agree to our terms of service and acknowledge you have read our
Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it
here
.
Location: United States
About Us
Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
The role
We're looking for a true hybrid: someone who thinks in ideas and can execute both the words and the pictures. You'll take a brief from blank page to finished work across social, performance, CRM, display, OOH and in-product. Some weeks that means a campaign platform, and some weeks it means forty variants of a winning ad. You'll care about both.
What you’ll do
Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
Write headlines, scripts, social copy and in-product messaging in a voice that is bold, authentic and magnetic, while staying on brand.
Develop multiple creative routes per brief and present them with clear rationale.
Iterate quickly using performance insights, and treat testing as a creative tool.
Work with the design, motion and production teams and external partners to bring ideas to life.
Deliver across every state we operate in, working with Legal and Compliance on disclaimers and responsible gaming messaging.
What you bring
5+ years in a creative role, as an art director with strong writing or a copywriter with strong visual skills.
A portfolio of concept-led work alongside high-volume executional work.
A Deep understanding of how visual, copy and brand play together to create compelling advertising.
A natural feel for culture, disruption and what makes people stop scrolling.
The ability to take feedback, sharpen the idea and move fast while retaining the craft.
Curiosity about AI image, video and copy tools, and good judgment about when to use them.
Bonus points
Experience in iGaming, sports betting, entertainment or another regulated category.
Experience writing for CRM and lifecycle.
Your first 90 days
You'll learn the brand and our players, work on live briefs and present them business wide.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit
https://benefitsatfanatics.com/
#li-JM3
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit
https://benefitsatfanatics.com/
Salary Range
$97,000
—
$120,000 USD
By submitting your application, you agree to our terms of service and acknowledge you have read our
Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it
here
.
Location: USA
Workplace: Remote
🌊 ABOUT SAILOR HEALTH
Healthcare for older adults is stuck in the past. Today, 93% of Americans aged 65+ live with at least one chronic health condition, yet the care they receive is overwhelmingly reactive instead of preventive and shaped by the misplaced belief that the average 70-year-old can’t use technology.
Sailor Health is defining what modern, AI-native care looks like for older adults. Our virtual platform brings together behavioral health, wellness classes, and healthcare advocacy, with more products on the way. In tandem, our voice AI agents help patients navigate their health between visits, while AI copilots help our providers deliver higher quality, more effective care.
Sailor has exceptional product market fit:
- Exponential growth: We serve tens of thousands of patients and cover 37 million Medicare lives across all 50 states, with organic demand making Sailor one of the fastest growing companies in healthcare.
- AI powered, deeply human care: We harness the power of AI while keeping human connection at the center of care, creating an experience that feels personal, continuous, and deeply human.
- Talent dense team: We are a 25 person team in our NYC office and are backed by the founders of Ramp, Nourish, and Headway.
Learn more about us here: https://www.sailorhealth.com/careers/corporate
⭐ ABOUT THE ROLE
Location: New York City, in office, 5 days a week.
We’re hiring a Creative Strategy Lead to build the creative engine powering Sailor’s B2C engine. You’ll own creative strategy and production end to end across an eight figure annual budget that’s scaling fast. You’ll report to the Head of Growth and work closely with paid media, analytics, patient ops, clinical, and our brand and design team.
The role has two parts.
1. Own the creative-to-performance loop: Creative is the biggest lever we have on Meta, Google, and YouTube. You'll set the creative roadmap, decide what we test and why, and read results against cost per acquired patient, not cost per click.
2. Build the team and the machine. Today creative runs on a small team, freelancers, and agency support. You’ll build the team and operating model (designers, editors, copywriters, creators) that ships high volume, compliant creative every week, and use AI to make it faster with every cycle.
💻 YOUR KEY RESPONSIBILITIES
- Set the creative strategy. Own the creative vision and roadmap across every channel, grounded in performance data and patient insight.
- Run the creative testing engine. Set KPIs, keep a steady test and refresh cadence, and scale what works.
- Make creative that works for adults 65+. Master what earns older adults’ trust, and lead our patient story and testimonial program.
- Build and lead the team. Hire and develop staff, freelancers, creators, and agencies, and set the bar for craft and speed.
- Build scalable creative systems. Stand up the briefs, pipeline, asset library, and AI tools that let us produce at volume.
- Protect the brand and stay compliant. Own how the brand shows up in performance creative, with every claim meeting HIPAA and healthcare marketing standards.
- Be the internal creative voice. Serve as the authority on brand expression and patient perspective, partnering with the founders on how Sailor shows up in market.
✅ WHAT WE’RE LOOKING FOR
- 4+ years in creative strategy or performance marketing, ideally at a high growth DTC or digital health company or a performance creative agency.
- Strong instincts for paid creative. You know what stops the scroll and what converts, and you can explain why from first principles, before launch and after.
- Data driven storyteller. Fluent in hook rate, hold rate, CTR, CVR, and CAC, and you connect the numbers to the story so data drives decisions rather than defends them.
- Systems builder, AI native. You’ve built a creative pipeline from scratch, kept quality high as volume grew, and already use AI to make it faster.
- Deep empathy for the people we serve. Our patients are 65 and older, and many are seeking mental health care for the first time. Everything we make has to speak to them with respect.
OUR OFFER TO YOU
- 💰 Competitive salary and equity
- 🩺 Comprehensive benefits, including medical, dental & vision insurance
- 🌴 Flexible PTO and sick days
- 🍱 Lunch and dinner in our beautiful Soho office covered by Sailor
- 🎤 Team building events
- ✚ Additional: One Medical Membership for US employees, HSA, Talkspace, HealthAdvocate, Teladoc Health
OUR VALUES
1. 💙 Make your Grandparents Proud: Remember why you’re here and build the standard of care you wish your grandparents received.
2. 💡 Best Ideas Win: We strip problems down to first principles and challenge each other – but once a decision is made, we row as one.
3. ⚡️Go Fast and Far: We have a burning sense of urgency AND we go the extra mile.
4. 🥇 Do What It Takes To Be #1: We obsess over excellence and challenge ourselves and each other to actualize our best selves.
5. ⛵ Happy Crew: A miserable crew rows slow. A happy crew rows fast. Fun is a performance metric.
— Искать блогеров, владельцев площадок и команды, работающих с трафиком; — Выходить на контакт, вести переписку и переговоры, договариваться об условиях сотрудничества;
Ищем специалиста, который будет отвечать за привлечение учеников из соцсетей и сам реализовывать задачи. • Ведёте SMM-проекты под ключ: от стратегии и контента до воронок и аналитики.
Location: Remote (Ukraine)
Workplace: Remote
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About us:
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 400 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.
Our mission:
Become a stepping stone on our customers’ journeys of self-improvement.
Our values:
- Deliver what matters
- Respect and support others
- Initiate and own
- Voiceopenly
- Execute with quality
If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com http://gismart.com.
About project:
Testora is a self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests. The app offers personalized challenges, progress reports, and habit tracking, making Testora your go-to tool for self-awareness, stronger relationships, and personal growth.
We’re looking for a Lead Growth Manager to help identify and scale new growth opportunities for our business.
In this role, you’ll focus on building effective web and mobile acquisition funnels, exploring and launching new growth directions, and coordinating the team’s efforts around these initiatives. You’ll be responsible not only for identifying new opportunities, but also for turning them into working, scalable solutions - building processes that consistently deliver results and help the business continue to grow fast.
Key challenges:
- Explore new opportunities to scale the business by analyzing the market, emerging trends, and the competitive landscape.
- Build and continuously improve user acquisition funnels through non-stop experimentation, driven by a deep understanding of users, their needs, pain points, and decision-making psychology.
- Build processes that consistently deliver results, focusing on system efficiency and scalability rather than relying on one-off successful ideas.
- Coordinate cross-functional teams: work closely with Marketing, Analytics, Development, and Product teams to build a seamless user journey — from the initial ad click to the user entering the product.
What you’ll bring to the role:
- 3+ years of experience in Product Marketing Manager, Product Manager, Growth Manager, Marketing Manager, or similar roles.
- 1+ year of experience managing a team.
- Strong analytical and data-driven mindset: ability to work with data, identify patterns, make informed decisions, and use insights to shape long-term strategies.
- Strong systems thinking: ability to build scalable processes that consistently deliver results and evolve alongside the business.
- High speed of decision-making and the ability to quickly adapt to a changing market and business environment.
- Strong research skills: ability to analyze markets, emerging trends, competitors, and user behavior and turn these insights into new growth opportunities.
- Strong communication and collaboration skills: ability to bring cross-functional teams together, align stakeholders, and move initiatives forward.
- English — Upper-Intermediate (B2) or higher.
Employee Benefits:
- Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs
- Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy and autonomous hub) and 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace
- Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday
- Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year
- 100% Sick Leave Compensation
- Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs
- Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools
- Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses
- Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart
- Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs
Анализ рынка и конкурентов: изучение спроса, цен, ассортимента и предложений конкурентов на Авито. Управление ассортиментом: выбор товаров для публикации и продвижения, ценовая политика.
ОфисМосква; 3с2 (офис находится в 3 минутах пешком от м
Ищем сильного удалённого SMM-менеджера, который умеет работать «в связке» с командой на местах, глубоко понимает боли целевой аудитории и умеет превращать просмотры в заявки (лиды). Управлять производством контента: Составлять еженедельный контент-план и прописывать чёткие ТЗ/сценарии для съёмок коротких видео (Reels/Shorts/VK Клипы) для сотрудников в офисе.
УдалённоГеография найма не уточнена, офис: Кемерово
Location: European Union; Moldova; Latvia; Slovakia; Croatia; Czech Republic; Slovenia; Romania; Spain; Bulgaria; Poland; Hungary; Montenegro; Estonia; Ukraine; Lithuania; Greece; Bosnia; Georgia
Workplace: Remote
ABOUT US
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
ABOUT THE ROLE
We are looking for a Senior User Acquisition Manager to take full ownership of paid search acquisition on Google Ads and Microsoft Ads (Bing) for one of our consumer apps. You will run the channel from end to end and be the person accountable for how it grows.
This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole paid search acquisition process: strategy, account structure, keywords and queries, bidding, budget allocation, ad and landing page testing, measurement, scaling and account health. You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has scaled Google and Microsoft Ads at volume, who has promoted mobile and web apps profitably, who knows how to grow under strict platform policies, and who can operate independently on large budgets.
You will manage performance against real revenue data (CPA, ROAS, payback, LTV and cohorts), not surface-level platform metrics. We also work AI-first, and we expect you to use Claude and automation to move faster.
KEY RESPONSIBILITIES
- Own the process end to end: take full ownership of paid search acquisition across Google Ads and Microsoft Ads (Bing): planning, launch, optimization, scaling, reporting and documentation.
- Promote the app: run both web and app acquisition campaigns, including Google App Campaigns for installs, in-app events, subscriptions and purchases on iOS and Android, and optimize toward in-app value rather than installs alone.
- Scale spend profitably while holding payback, ROAS and CPA targets based on real revenue and customer-value data.
- Build and optimize account structure, keyword and match-type strategy, negative keywords, conversion events and value-based bidding (tCPA, tROAS, Maximize Conversion Value).
- Run and scale Search, Performance Max, Demand Gen and App campaigns on Google, and Search, Performance Max and Audience campaigns on Microsoft Ads.
- Decide budget allocation across Google and Microsoft and between brand, non-brand and competitor campaigns, and find new scaling levers: queries, geos, devices, audiences and campaign types.
- Run a structured, high-velocity testing process on ad copy, assets, landing pages and bidding strategies, with clear hypotheses and kill/scale rules.
- Manage signal quality: conversion tracking, enhanced and offline conversions, conversion value import, Consent Mode, attribution and MMP data, including iOS privacy-driven measurement (SKAdNetwork / ATT).
- Own policy and account health: keep ads, keywords and landing pages within Google and Microsoft policies, handle disapprovals, appeals, suspensions and advertiser verification, and build prevention-first processes so issues are caught before launch. Maintain ad account structure, backups and recovery plans.
- Work with platform reps on betas, new campaign types and escalations.
- Diagnose drops and spikes quickly, including auction, query-mix and competitor changes, and act on them.
- Document tests, learnings and playbooks, and use Claude and automation (scripts, the Google Ads API, rules) to speed up builds, QA, reporting and optimization.
QUALIFICATIONS
MUST-HAVE EXPERIENCE
- 5+ years of hands-on paid search / user acquisition experience.
- Proven experience promoting both web conversion campaigns and mobile apps on Google: App Campaigns for installs and in-app event / value optimization, App Store and Google Play funnels, and iOS and Android measurement.
- Strong hands-on Google Ads experience scaling accounts profitably across Search, Performance Max and App campaigns.
- Strong hands-on Microsoft Ads (Bing) experience, adapting campaigns to Microsoft rather than only importing them from Google.
- Deep knowledge of smart and value-based bidding, keyword and match-type strategy, and search term mining.
- Hands-on conversion tracking setup: GA4, Google Tag Manager, enhanced and offline conversions, and Consent Mode.
- Experience with MMPs (AppsFlyer, Adjust, Singular or similar) and with SKAdNetwork / ATT-era measurement.
- Direct, hands-on ownership of paid search budgets of $1M+/month.
- Strong understanding of subscription / app economics: LTV, ROAS, payback windows, cohorts, and value-based optimization.
- Policy and account health experience: disapprovals, appeals, suspensions, advertiser verification and how to recover and prevent them.
- Strong testing discipline and measurement rigor.
- Daily use of Claude or other AI tools for campaign builds, analysis and reporting.
- Ownership mentality: you run channels end to end with minimal supervision and take responsibility for outcomes.
NICE TO HAVE
- Experience with Apple Search Ads.
- Experience with Google Ads scripts, the Google Ads API or automated bidding and reporting tools.
- Experience with AI or consumer-subscription products.
- Experience with web-to-app subscription funnels.
- Experience working under strict platform policy (subscription disclosure, ROSCA-type rules).
LOCATION
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
BENEFITS
Discover the perks of being part of our vibrant team! We offer:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
LIFE AT RUBY LABS
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
#LI-Remote
Участие в формировании коммуникационной стратегии продуктов B2B в направлениях Cloud и Cybersecurity. Разработка стратегии digital-продвижения (performance + media) с фокусом на лидогенерацию и выручку.
УдалённоseniorEuropean Union; Moldova; Latvia; Slovakia; Croatia; Czech Republic; Slovenia; Romania; Spain; Bulgaria; Poland; Hungary; Montenegro; Estonia; Ukraine; Lithuania; Greece; Bosnia; Georgia; Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET