Вакансии

Ищу специалиста для комплексного ведения digital-проектов. Нужен человек, который сможет закрыть весь пул задач:

• составлять контент-план. • организовывать съёмки и доснимать на телефон - на каждый проект - 3 ролика в месяц.

• Стратегия креативного маркетинга и спонсорства. • Кампании во всех каналах: digital, offline, social, контент.

Location: Jakarta Who are we? Tripledot Studios is one of the largest independent mobile games companies in the world. We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started. The role is working within our studio: Ludios About Ludios Ludios takes its name from Latin; it means "The Game People". Led by Eyal, one of the co-founders of Tripledot Studios, and some of the most experienced people in mobile games, we are a studio that makes and publishes our own casual, free-to-play mobile games. Our team is based across APAC, with the majority of our development happening in Jakarta and Melbourne. We are data-driven, creative, and genuinely passionate about the industry we work in. Right now, we are working on a number of exciting projects, including one built around a globally recognised IP, alongside several original titles we are equally excited about. If crafting games and reaching millions of players is what gets you out of bed, we would love to hear from you. Role Overview The role focuses on driving user acquisition for mobile games by managing and optimising marketing campaigns across multiple channels. You’ll analyse performance, identify growth opportunities, collaborate with creative and product teams, and manage relationships with advertising partners like Google and Facebook. We’re looking for someone analytical, creative, proactive, and adaptable, with strong English communication skills and a data-driven mindset. Experience in digital advertising is a plus. Key Responsibilities Managing the user acquisition process for mobile games - Planning and execution of marketing campaigns. Overseeing marketing campaigns across multiple channels and platforms. Producing comprehensive reporting, analysis, and identifying new opportunities to support our key games. Experimenting and analyzing campaigns for existing and new games. Developing briefings for ad creatives and helping with the production of marketing materials. Managing business relationships and day-to-day communications with partners (such as Google and Facebook). Working closely with the product team to improve the game to help drive revenue. Required Skills, Knowledge and Expertise Analytical and metric-driven. Good communication skills in English (required to communicate in) Fast learner with the ability to be adaptable. Organised with close attention to detail Ability to work in a collaborative, fast-paced environment. Self-starter who takes initiative Creative minded Experience with digital advertising – a big plus! Working at Tripledot Hybrid Working 20 days of remote working: Work from anywhere in the world, or use the time to cover mandatory office days to WFH, 20 days of the year. Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements, and our team spirit. Breakfast & Lunch: Relish daily breakfast and lunch provided in the office to keep you fueled and focused. BPJS HEALTH: Elevate your well-being and peace of mind, ensuring robust health security with seamless enrolment in BPJS Health. BPJS SOCIAL: Secure your employment rights with BPJS Social. Festivity Allowance: Celebrate festive occasions with an additional festive allowance. Private Health Insurance: Stay covered with comprehensive health insurance for you and your loved ones. Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand. Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy] English Classes: Enhance your English skills with our provided English classes

Anthropic is looking for a Community Engagement Manager to build community relationships and engagement strategies for data center markets.

Granola is looking for an affiliate and influencer marketer to manage creator partnerships, newsletter sponsorships, and YouTube collaborations that grow user acquisition.

- Доводить маркетинговые инициативы от идеи до запуска: собирать брифы, работать с креативами, текстами и переводами, координировать команду и агентства. - Участвовать в развитии performance-, influencer- и CRM-коммуникаций: готовить кампании, проверять материалы, следить за сроками и качеством.

Location: Argentina; Mexico; Colombia; Brazil; Venezuela, Bolivarian Republic of We’re looking for a creative Freelance Social Media Graphic Designer to join a Los Angeles-based social media and creative agency working with lifestyle, food and beverage, wine and spirits, wellness, and consumer brands. This role is ideal for someone who lives and breathes social media, keeps up with emerging creative trends, and knows how to translate brand identities into fresh, engaging content. You should understand how to create work that feels native to each platform while maintaining strong design quality and a distinctive brand voice. You’ll collaborate with social, strategy, creator, and production teams across multiple brands, bringing ideas to the table and adapting comfortably to different aesthetics. Engagement: Freelance / Part-Time Availability: Approximately 20+ hours per week Location: Remote, with availability to collaborate during Los Angeles working hours Compensation: Hourly rate based on experience Responsibilities Design social-first content for Instagram, Facebook, TikTok, YouTube, and other digital channels. Create static posts, carousels, Story assets, graphic-led Reels, and typography treatments. Develop fresh creative concepts and executions within existing brand guidelines. Design client-facing strategy decks and presentations. Create pre-production decks, mood boards, shot lists, creative treatments, and visual references. Develop visually clear influencer and UGC creator briefs. Produce campaign, product launch, seasonal, and culturally relevant creative. Adapt and resize assets across platforms and formats. Use AI creative tools to support concept development and execution. Manage multiple projects, incorporate feedback, and meet deadlines consistently. Requirements A strong portfolio showcasing work created specifically for social media. Traditional branding, web, or print work alone will not meet this requirement. Advanced proficiency in Canva, Adobe Photoshop, and Adobe Illustrator . Strong working knowledge of AI creative tools and an interest in exploring new creative workflows. Excellent typography, composition, color, branding, and visual storytelling skills. Strong understanding of Instagram, TikTok, and platform-specific creative formats and trends. Ability to interpret briefs, contribute original ideas, and turn brand guidelines into engaging social content. Ability to work across multiple brand aesthetics while preserving each brand’s identity. Strong presentation and deck design skills. Experience managing multiple projects and deadlines in a fast-paced environment. Strong organization, communication, responsiveness, and attention to detail. Ability to work independently while remaining collaborative and receptive to feedback. Availability for approximately 20+ hours per week, with overlap during Los Angeles working hours. Nice to Have Experience with motion graphics, video editing, animation, or Adobe After Effects. Experience with food and beverage, wine and spirits, wellness, beauty, hospitality, or lifestyle brands. Previous experience working within a social media or creative agency. Benefits Work for the most exciting companies in the North American Market. Flexible schedules. Work from anywhere. Highly competitive compensation.

Человека, который находится на связи с авторами события: помогает решать их вопросы и проблемы, следит за коммуникацией в чате, собирает обратную связь и передаёт команде важные наблюдения.

Ищем самостоятельного интернет-маркетолога, который займётся продвижением магазина, привлечением покупателей и повышением эффективности сайта. Разрабатывать и реализовывать план продвижения интернет-магазина.

Продвижение и увеличение продаж — главный приоритет. Разрабатывать и реализовывать план продвижения интернет-магазинов.

Ведение директ и таргет рекламы в соцсетях для клиентов малого и среднего бизнеса. Знания и опыт работы с Яндекс.Директом.

Задачи, которые необходимо будет решать: Ведение клиентов в SMM и Influence: брифование, подготовка предложений и медиапланов, проведение встреч и презентация результатов.

ищет маркетолога, который будет запускать рекламные и промо-кампании, анализировать их эффективность и искать новые возможности для роста транзакций. Разрабатывать и запускать рекламные и промо-кампании;

Задачи: — Разработать и реализовать маркетинговую стратегию развития бренда с нуля. — Разработать и реализовать маркетинговую стратегию бренда и вывод бренда смазочных материалов (масла), автокосметики, бытовой химии на рынок. — Обеспечить присутствие бренда в определенных коммуникационных территориях, проводить маркетинговые мероприятия, партнерские и спонсорские проекты. — Разработать и проводить рекламные кампании бренда во всех медиа каналах (ТВ, Радио, Наружная реклама). — Вести таргетинг, анализ результативности кампаний и влияние на прирост продаж. — Разрабатывать коммуникационные материалы бренда и следовать бренд-буку (включая фото и видео съемки, нестандартные коммуникационные форматы, дилерскую коммуникацию). — Вести отчетность о проведенных кампаниях и мероприятиях, следить за выполнением поставленных целей. — Наполнять сайт компании, представлять бренд в социальных сетях, анализировать прирост аудитории и уровень вовлеченности. — Взаимодействовать с дизайнерами, агентствами, подрядчиками, другими отделами компании и ключевыми партнерами (торговые сети). — Контролировать выполнение задач по стандартам бренда. Требования: — Практический опыт построения и развития бренда товара. — Преимущество: опыт работы в компаниях по продажам смазочных материалов, автохимии. — Понимание разницы между брендингом, маркетинговой стратегией и рекламой. — Высшее профильное образование. — Опыт работы в маркетинге или бренд-менеджменте от 3 лет. — Опыт вывода новых продуктов на рынок. — Навыки анализа продаж, рынка и конкурентной среды. — Умение работать с большим объемом информации и контролировать её актуальность. — Уверенное владение программами MS Office, особенно Excel и PowerPoint. Условия: — Возможность построить новый бренд практически с чистого листа. — Высокий уровень самостоятельности. — Работа в центре города. — Удобный график работы 5/2 с 08:30 до 17:30 (в пятницу — сокращенный день). — Официальное оформление по ТК РФ с первого рабочего дня. — Конкурентная и стабильная «белая» заработная плата, выплачиваемая 2 раза в месяц. — Формат работы и уровень дохода обсуждаются индивидуально с сильным кандидатом.

Location: US: San Mateo (1875 South Grant Street); US: Oregon Remote Worker; AU: Melbourne: (260 Burwood Rd); NZ: Auckland: Xero 4 (96 St Georges Bay Rd, Level 2 & 3); AU: Sydney (45 Clarence St); US: Washington Remote Worker Workplace: Hybrid ABOUT XERO At Xero, we’re here to supercharge small businesses. By making small businesses more efficient every day, connecting them with big business technology, and empowering a community behind them, their potential is limitless.   ABOUT THE ROLE Xero is looking for a GM/VP of Growth Content to lead the next chapter of our global growth content function. We have redefined how growth content is delivered at Xero from the ground up. Our growth content team uses an AI-powered approach to deliver high performing and always on-brand content at scale. We are looking for an individual who will lead a global team (including design, creative optimization and content automation) tasked with turning data-driven insights into a high-velocity, compounding content engine with automation at its core. This leader will develop and own our global content strategy across the funnel, they will champion a strict "test-and-learn" creative framework across all global growth channels, deeply analyzing audience signals and performance metrics to architect native content experiences that drive growth across paid advertising, lifecycle marketing, web, and sales assets. The successful candidate will oversee the deployment of tailored, native content across all core channels—from high-impact visual hooks for paid ads to search-optimized web assets and high-converting lifecycle and sales collateral. This leader will need to constantly strike the right balance between delivering high performing content at scale and maintaining and elevating our brand consistency, in partnership with our internal agency ‘the foundry’. This role requires someone who can operate at multiple altitudes. You need to be able to set direction at enterprise scale, work effectively in a complex global matrix, influence without always being the final decision-maker, and go deep into the executional details when the work demands it.   WHAT YOU’LL DO UNITE, DESIGN & BUILD THE CONTENT OPERATING MODEL FOR AN AI-NATIVE FUTURE - Deliver the end-to-end content system, from inputs and briefs through creation, review, distribution, reuse, and performance optimization to unite siloed work streams. - Build an AI-native operating model that improves speed, quality and scalability, not just efficiency on the current workflow. This will include the automation of atomization of flagship content across channels/funnel/audiences to scale distribution and expand impact. - Simplify decision-making and review flows so the right people are involved at the right moments, with less drag and more accountability to exponentially improve output speed while raising the bar on content quality. - Create repeatable ways to turn strategic inputs such as claims, positioning, customer insight, proprietary data, product truth, and channel learnings into effective content outputs. - Maintain total brand consistency across all content touchpoints, aligned with our core principles and ambitions. - Be hands on tools to lead the evolution and expansion of our content system, training the team and cross-functional partners on how to use most effectively. RAISE THE BAR ON BUSINESS IMPACT AND MEASUREMENT - Build a measurement approach that connects content performance to real business outcomes, not just activity or engagement metrics. - Partner with analytics, product, performance marketing, regional marketing, and customer teams to understand what content is actually driving impact. - Use data to shape investment decisions, optimization, channel mix, and content priorities. - Create visibility for senior leaders into what is working, what is not, and where we should change course & how to get there. - Build a culture that seeks the truth on content effectiveness and continuously improves from it. IMPROVE CONTENT QUALITY, JUDGMENT, AND CHANNEL FIT - Raise the standard of what great content and processes looks like at Xero and create calibration mechanisms so teams apply that standard consistently. - Improve how we match message, format, and depth to audience need and channel context. - Partner closely with Product Marketing, Communications, Performance Marketing, SEO, regional teams, and Sales Enablement to create more effective content across the funnel. LEAD THE ORGANIZATION AND BUILD CAPABILITY - Lead, coach, and develop a global content organization spanning multiple disciplines, markets, and seniority levels. - Raise the bar on capability, performance, and leadership across the team and ensure the structure supports the organizational needs and is built for the future. - Build a team culture that values clarity, quality, learning, strong judgment, and accountability for outcomes. - Know when to stay at the strategic level and when to get into the details to unblock, improve, or accelerate the work. OPERATE EFFECTIVELY IN A COMPLEX GLOBAL MATRIX - Build strong partnerships across global, regional, and functional teams to scale impact through influence. - Work effectively in an environment where ownership is shared, decisions are distributed, and progress depends on alignment as much as authority. - Balance global consistency with regional relevance, especially in markets with different levels of maturity, capability, and need. - Help cross-functional teams make better content decisions by bringing clarity, structure, and strong point of view. SUCCESS IN THE ROLE LOOKS LIKE - The content operating model has been materially redesigned for an AI-native future, with simpler workflows, stronger systems, and better use of human judgment. - Content is on brand and inline with our brand principles and guidelines. - There is an effective and continuous “test and learn” system and culture. - Content performance is measured in a rigorous way, with strong links to business outcomes, adoption, utilization, and expansion. - The quality bar is visibly higher, and teams have clearer standards for what good looks like. - The team is stronger, with sharper talent, clearer roles, and a structure better suited to where the business is going. WHAT YOU’LL BRING CORE REQUIREMENTS - SaaS & Fintech Expertise: Deep leadership experience in SaaS, fintech, or complex B2B/B2B2C subscription ecosystem environments. - Operating Model Transformation: Proven track record of redesigning operating models, not just optimizing existing workflows. - AI Operational Integration: Demonstrated success using AI to rethink content systems, workflows, governance, and production economics at scale. - Cross-Functional Alignment: Strong partnership experience with Product Marketing, Communications, Performance Marketing, SEO, and Sales Enablement. - Business Impact & Measurement: Strong evidence of driving measurable business impact through content across multiple stages of the funnel and customer lifecycle. - Global Matrix Leadership: Experience working in a large global matrix, with the ability to influence across teams and functions without relying on formal authority alone. - Strategic & Operational Agility: Ability to move between strategy and execution, including comfort getting into the operational details when needed. - People Leadership: Experience leading and upgrading teams through change, including talent assessment, coaching, organizational design, and raising standards. - Navigating Ambiguity: High comfort with ambiguity, complexity, and building structure where it does not yet exist. NICE TO HAVE - Experience serving small business and partner audiences such as accountants, bookkeepers, or channel ecosystems. - Experience building growth content systems that use proprietary data, customer insight, and research as differentiated inputs. - Strong judgment on channel strategy, editorial and design quality, audience needs, and content effectiveness. Compensation & Total Rewards At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits. The expected base salary range for this role in: - California and Washington: $229,300 to $315,300 USD - Oregon: $208,800 to $287,800 USD - Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role. In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation: - Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance. - Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further information included on our Xero Perks https://careers.xero.com/inside-xero/benefits-wellbeing/ page. Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.

Location: Denver, Colorado, United States, AMER From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. About the role The Principal of Marketing Insights sits at the intersection of growth strategy, investment planning, and performance analytics. You’ll partner with the office of CMO, marketing leadership, and cross-functional analytics teams to determine where we invest, how we improve performance, and what it will take to achieve our growth targets. You’ll translate business goals and performance insights into clear priorities, resource decisions, and coordinated action across Marketing. This includes shaping pipeline strategy, evaluating investment tradeoffs, and identifying opportunities to improve conversion, velocity, and efficiency across regions, segments, and growth motions. This is a high-visibility leadership role during a period of significant organizational change. We’re looking for someone who brings structure to ambiguity, challenges assumptions with sound business judgment, and drives decisions through to measurable results. You’ll work closely with marketing leaders, Finance, GTM Operations, Technical Marketing Ops, and Central Analytics to connect strategy, investment, and execution. What you’ll do Growth strategy & planning: Translate company growth targets into marketing plans with clear priorities, investment requirements, and performance assumptions. Lead the analytical foundation for annual and quarterly planning, developing scenarios that evaluate growth opportunities, resource needs, and tradeoffs. Own marketing’s pipeline planning models and assumptions, coordinating inputs across regions, segments, channels, and motions. Identify the highest-impact opportunities to improve pipeline generation, conversion, and velocity; partner with functional leaders to turn those opportunities into action. Investment strategy & efficiency: Shape recommendations for allocating resources across programs, channels, regions, and segments based on expected business impact. Evaluate tradeoffs between headcount and program investment, partnering with Finance and marketing leaders to improve resource productivity. Identify where to scale, reduce, or reallocate spend, and measure whether those decisions improve pipeline yield and marketing efficiency. Develop models that connect marketing investment to pipeline and revenue outcomes, making assumptions and uncertainties clear. Program management & accountability: Lead weekly and monthly marketing performance reviews, focusing leadership on the decisions and actions needed to achieve targets. Proactively identify performance risks, diagnose root causes, and align leaders on corrective actions, owners, and timelines. Track actions and assess their impact, adjusting the approach when results fall short. Lead cross-functional initiatives across Marketing, XDR, Sales, Finance, and Analytics, resolving dependencies and escalating decisions when needed. Insights & measurement: Set the strategic analysis agenda around the business questions most consequential to marketing growth and efficiency. Define the metrics, scorecards, and decision tools marketing leaders need to manage performance. Partner with Analytics to deliver scalable reporting and with Marketing Ops to ensure consistent definitions, reliable tracking, and data quality. Translate complex analysis into clear executive narratives that explain what is happening, why it matters, and what action to take. Skills we’re looking for 8+ years experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with scope and impact consistent with director-level leadership. A demonstrated record of influencing investment decisions and delivering measurable improvements in pipeline, conversion, or marketing efficiency. Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions. Strong business judgment and a clear point of view, with the confidence to challenge senior stakeholders constructively and build alignment around difficult tradeoffs. Proven ability to lead cross-functional initiatives and drive recommendations through to execution and results. Ability to independently structure ambiguous problems and balance speed with analytical rigor. Deep understanding of B2B SaaS metrics, including pipeline, ARR, conversion, velocity, acquisition costs, and attribution. Hands-on fluency with SQL and BI tools such as Looker, enabling independent investigation and effective partnership with Analytics. Working knowledge of Salesforce and marketing automation platforms such as Marketo. Clear executive communication, with the ability to connect detailed analysis to business decisions. Bonus Skills Experience navigating a merger, organizational integration, or significant GTM transformation. Experience with experiment design, incrementality measurement, predictive modeling, or cohort analysis. Familiarity with the modern data stack, including Fivetran, dbt, Snowflake, and Looker. Background in data infrastructure, developer tools, or analytics software. #LI-JC1 #LI-Hybrid The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role.  Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process. Denver Pay Range $173,573.50 — $216,966.75 USD Perks and Benefits 100% employer-paid medical insurance * Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off. RSU stock grants* Professional development and training opportunities Company virtual happy hours, free food, and fun team-building activities Monthly cell phone stipend Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents. * May vary by country and worker type - please reach out to your recruiter for more information Click here to learn more about Fivetran's Benefits by Region. We’re honored to be valued at over $5.6 billion , but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream . Read about us in Forbes . Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities. To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video. To learn more about our candidate privacy policy, you can read our statement here . We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form . We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.

Location: Remote (Canada) Workplace: Remote BUILD SOMETHING PEOPLE LOVE Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $169 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada. We're proud of what we've built — and we're just getting started. Read our Culture Manual https://www.wealthsimple.com/en-ca/culture and learn more about how we work https://www.wealthsimple.com/en-ca/careers. About the team Over 30,000 Canadian businesses already trust Wealthsimple Business to spend, invest, and help their employees save, all in one place. But most Canadian SMBs still don't know we offer business banking at all. Our team owns the growth engine that closes that gap: getting Wealthsimple Business in front of the millions of small businesses in Canada who haven't heard of it yet, and building the pipeline that lets us compete directly for a market that isn't ours yet. We work closely with the broader Marketing org but stay focused on this segment specifically. This isn't general brand awareness — it's demand for a product category most SMBs haven't considered us for.     ABOUT THE ROLE You'll own net-new customer acquisition for the SMB segment: running the paid and experimental channels that create demand where none currently exists. This is a build-from-scratch role in a real sense. The acquisition engine for this segment doesn't exist yet, so you'll be defining it, testing what moves the needle, and scaling what works, rather than optimizing something already in motion.     WHAT YOU'LL DO - Own SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle. No one's handing you a channel mix. Figuring that out is the job - Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns, not one-off tests, measured through to pipeline handed to Sales - Test positioning and messaging that gets this segment to notice us for the first time - Own growth-motivated webinars and other programs aimed at reaching new audiences, not nurturing ones we already have - Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next - Embed AI into your day-to-day, creative and copy iteration, audience research, campaign experimentation, to move faster and test more     WHAT YOU BRING - 4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value - Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis. You don't just execute a media plan someone else designed - Comfort operating in a segment or product with limited brand awareness. You understand how messaging, channel mix, and creative have to work differently when you're introducing a category to someone who doesn't know it exists yet, not comparing features for someone who already does - Experience running net-new-audience programs (webinars, partnerships, co-marketing) aimed at reaching new audiences, not nurturing existing ones - An analytical mindset: you use data to diagnose funnel problems, prioritize opportunities, and recommend what to do next, not just report on results - Clear written communication: able to translate test results and positioning ideas into something a cross-functional team can act on - A demonstrated habit of using AI to accelerate your work: building lead enrichment workflows, generating and testing creative at scale, or surfacing insights from data faster. You treat AI as a core part of how you work     NICE TO HAVE - Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces. - Experience in consumer fintech, investing, brokerage, trading, or crypto platforms. - Experience marketing specifically to small and medium-sized businesses, understanding how SMB buyers discover, evaluate, and choose financial products     WHO YOU ARE - You're motivated by ambiguity and building from scratch, not maintaining an existing channel - You think like an owner. You don't wait to be told which experiment to run next - You're comfortable being judged on outcomes you can't fully control yet, because the category itself is new - You partner well. You know acquisition and nurture only work if the handoff between them is good - You're competitive in a healthy way. "Let's go win this" is a mindset, not just a talking point - You're as comfortable in the numbers as you are in the creative. This role needs both WHY WEALTHSIMPLE? 🌸 Top-tier health benefits and life insurance 📈 Long-term group savings with employer match, through Wealthsimple for Business 🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year* ✈️ 90 days away: work outside Canada for up to 90 days per year* 👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS 🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work. *Unlimited paid sick days, Wellness Days and the 90 day away program do not apply to certain roles. ICYMI Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building. Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs. AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.