Location: Vancouver, BC
Head of Web Strategy and Services
We’re looking for a Head of Web Strategy & Services to join our team in Vancouver and own asana.com as our front door and as a measurable driver of web conversion and sales pipeline
. The Asana Marketing team is responsible for fueling business growth and building a brand customers love, partnering across the business to create a holistic digital strategy that ensures our website looks, performs, and drives measurable results in telling Asana’s story to the world
. In this role, you will set the strategy for how key personas discover, understand, and navigate the site, while leading web strategy, localization, web platform (CMS),
and the engineering capacity that brings it to life
.
This role is based in our Vancouver office with an office-centric hybrid schedule
. The standard in-office days are Monday, Tuesday, and Thursday
. Most Asanas have the option to
work from home on Wednesdays
. Working from home on Fridays depends on the type of work you d
o and the teams with which you partner
. If you're interviewing for this role, your recruiter will share more about the in-office requirements
.
What you’ll achieve
Set a customer-journey-led vision for asana.com that makes our multi-product portfolio clear for every key persona, from new visitors to trial users and enterprise customers
.
Own the website's contribution to web conversion and pipeline, establishing a robust measurement framework and analytics practice that makes performance visible across the business
.
Build and prioritize the global web roadmap by synthesizing user research, analytics, experimentation, and cross-functional stakeholder input
.
Establish operational rigor across planning, intake, prioritization, and release cycles, ensuring the website ships quickly while maintaining high quality and governance
.
Drive an AI-first web operations model, integrating AI tools to accelerate content workflows, QA, localization, and data analysis
.
Oversee the web platform (CMS) architecture and roadmap, optimizing site performance, reliability, Core Web Vitals, and operational costs
.
Lead and support the web engineering and localization teams, setting technical delivery standards and ensuring international visitors receive an exceptional localized experience
.
Partner cross-functionally with Product Marketing, Demand Generation, SEO, Paid Media, Data Science, and Brand Design to align business priorities with customer needs
.
About you
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
.
Proven track record leading web or digital strategy for complex, multi-product B2B SaaS websites, with measurable impact on conversion rates and sales pipeline
.
People leadership experience managing multi-disciplinary or technical teams, including web platform engineers, developers, and agency partners
.
Strong fluency across modern web architecture, CMS platforms, site performance, Core Web Vitals, and technical delivery workflows
.
Deep grounding in user journeys, persona-based messaging, and customer research, using experimentation and web
analytics to guide priorities
.
Demonstrated experience scaling international web experiences and localization strategies across multiple global regions
.
Collaborative leadership style with the ability to influence cross-functional leade
rs, balance competing organizational inputs, and advocate f
or user experience
.
At Asana, we're committed to buil
ding teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission
.
If you're interested in this role and don't meet every listed requirement, we still encourage you to apply
.
W
hat we’ll offer
Our comp
rehensive compensation package plays a big part in how we reco
gnize you fo
r the impact you have on our path to achieving our mission
. We believe that compensation should be reflective of the value you create relative to the market value of your role
. To ensure pay is fair and not impact
ed by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit
.
For this role, the estimated base salary range is between $210,000 -$250,000 CAD
. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process
. The listed range above is a guideline, and the base
salary range for this role may be modified
.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits
. If you're interviewing for this role, speak
with your recruiter to learn more about the total compensation and benefits for this role
.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations
. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role
.
#LI-Hybrid
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
Join Asana’s Talent Network
to stay up to date on job opportunities and life at Asana.
Location: Montreal
DRW
is a diversified trading firm with over 3 decades of experience bringing sophisticated technology and exceptional people together to operate in markets around the world. We value autonomy and the ability to quickly pivot to capture opportunities, so we operate using our own capital and trading at our own risk.
Headquartered in Chicago with offices throughout the U.S., Canada, Europe, and Asia, we trade a variety of asset classes including Fixed Income, ETFs, Equities, FX, Commodities and Energy across all major global markets. We have also leveraged our expertise and technology to expand into three non-traditional strategies: real estate, venture capital and cryptoassets.
We operate with respect, curiosity and open minds. The people who thrive here share our belief that it’s not just what we do that matters–it's how we do it.
DRW
is a place of high expectations, integrity, innovation and a willingness to challenge consensus.
The Team:
As AI tools drive immense value across the firm, our organization faces a "Dual Mandate": providing low-friction access to the best frontier AI tools while strictly managing an exponentially growing cost curve. The unified
AI Platform Team
builds the centralized software, operations, and governance layers that safely route users to the most cost-effective models.
The Role:
We are looking for a Platform Engineer to help build and operationalize our AI tooling ecosystem. Working closely with the Team Lead and Senior/Staff SWE, you will be the hands-on integrator connecting external cloud AI providers, internal models, and end-user tools into our unified control plane.
Key Responsibilities:
Configure and manage multi-engine API gateways, implementing dynamic routing rules, rate limits, and fallback logic for LLM requests.
Execute the technical migration and integration of firm-wide tools into our centralized management plane to ensure all AI traffic is securely logged and governed.
Operate within our Shared Responsibility Model alongside the Cloud team to manage AI services deployed in enterprise landing zones (e.g., managing Azure OpenAI instances, model deployments, and API key generation).
Write robust Go and Python code to support the continuous sync loop for our usage dashboard
and implement automated "progressive friction" mechanisms, such as alerts.
Partner with the Inference Infrastructure pod to ensure our self-hosted, on-premise models are successfully registered and routable within our AI gateways.
Required Qualifications:
Strong backend programming experience, specifically in Go and/or Python.
Hands-on experience with API design, integration, and platform/cloud engineering concepts.
Familiarity with API gateways, proxy configuration, or distributed system networking.
A strong interest in the rapidly evolving LLM ecosystem and the technical mechanics of AI tooling.
A collaborative mindset with a focus on writing clean, maintainable code to replace prototype systems.
For more information about DRW's processing activities and our use of job applicants' data, please view our Privacy Notice at
https://drw.com/privacy-notice
.
California residents, please review the California Privacy Notice for information about certain legal rights at
https://drw.com/california-privacy-notice
.
#LI-VD1
Location: (Multiple States), United States
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell:
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
Economic buyers:
CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
Technical evaluators:
VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
Segments:
enterprise brands, mid-market, agencies
Verticals:
pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
Why this role, now
Our messaging is not aligned.
Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
The category is crowded and moving fast.
Battlecards exist but decay, and nobody owns keeping them true.
Attribution, incrementality and causal measurement is where deals are won and lost
— and it is the hardest thing to argue credibly without hand-waving.
Analyst firms are a silent blocker.
When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.
You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it.
What you'll own
Positioning and messaging.
Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
Competitive intelligence and win/loss.
A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
Sales enablement.
The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
Market and analyst relations.
The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization.
What we're looking for
4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
Nice to have:
hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming.
Not a fit if:
your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work.
How we measure success
Win rate in competitive deals against our top 3 named competitors, baseline set in month 1.
Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal.
Time-to-first-deal for new reps.
Field adoption of enablement assets — measured, not assumed.
Win/loss program running on cadence, with themes that visibly change product and GTM decisions.
Message consistency: a quarterly audit across web, deck, product UI and content.
What We Offer
Remote-first environment
Competitive compensation
Medical and dental benefits
401K plan
Unlimited PTO
Paid holidays
Professional development reimbursement
Location: (Multiple States), United States
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What we sell:
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who buys it:
Economic buyers:
CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
Technical evaluators:
VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
Segments:
enterprise brands, mid-market, agencies
Verticals:
pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
Why this role, now
Our messaging is not aligned.
Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
The category is crowded and moving fast.
Battlecards exist but decay, and nobody owns keeping them true.
Attribution, incrementality and causal measurement is where deals are won and lost
— and it is the hardest thing to argue credibly without hand-waving.
Analyst firms are a silent blocker.
When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.
You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it.
What you'll own
Positioning and messaging.
Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
Competitive intelligence and win/loss.
A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
Sales enablement.
The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
Market and analyst relations.
The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization.
What we're looking for
4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
Nice to have:
hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming.
Not a fit if:
your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work.
How we measure success
Win rate in competitive deals against our top 3 named competitors, baseline set in month 1.
Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal.
Time-to-first-deal for new reps.
Field adoption of enablement assets — measured, not assumed.
Win/loss program running on cadence, with themes that visibly change product and GTM decisions.
Message consistency: a quarterly audit across web, deck, product UI and content.
What We Offer
Remote-first environment
Competitive compensation
Medical and dental benefits
401K plan
Unlimited PTO
Paid holidays
Professional development reimbursement
Location: Mexico
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Georgia
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Serbia
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Argentina
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Ecuador
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Brazil
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Colombia
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Canada
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Montenegro
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Poland
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Spain
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Portugal
About Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
What You Will Do
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.
Website optimization and conversion
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Analytics and measurement
Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Product and messaging input
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.
What We Are Looking For
Must have
3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.
Nice to have
B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.
You are
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
A clear communicator across time zones.
What We Offer
Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Location: Gurugram, Haryana, India
NEOLYTIX
ABM Specialist / Assistant Manager
Account-Based Marketing · Healthcare SaaS · Senior Associate / AM band
FUNCTION
Marketing
EXPERIENCE
3–5 Years
LOCATION
Gurugram (Onsite)
SHIFT
UK (1:30–10:30)
Role Overview
Neolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across RCM, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centers in Gurugram and Manila — including our proprietary InCredibly credentialing platform. We are transitioning from a services company to a Services-as-Software model.
The ABM Specialist / Assistant Manager owns Neolytix’s account-based marketing motion across 1:1 (strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers. You’ll build and run intent-driven account scoring, tiered engagement playbooks, and enrichment workflows in close partnership with Sales, Demand Generation, and Product Marketing — turning signal data into prioritized, sales-ready accounts.
Key Responsibilities
Account Segmentation & Tiering
Define and maintain target-account universes across all three ABM tiers — 1:1 strategic, 1:few ICP clusters, and 1:many programmatic segments.
Set tier-specific playbooks: bespoke for 1:1, shared with light personalization for 1:few, and rules-based programmatic for 1:many.
Intent Signal Monitoring & Scoring
Own recurring intent-signal ingestion (ZoomInfo intent, Apollo, Definitive Healthcare) and convert raw signals into scored account briefs (HOT/WARM/WATCH).
Track signal trends (warming/cooling accounts) and flag ICP-fit exceptions before accounts are actioned.
Maintain the state/tracking files and cadence that keep signal briefs current and non-duplicative day over day.
Enrichment & Data Hygiene
Run account and contact enrichment (Apollo, ZoomInfo) once accounts clear a signal threshold — firmographic and contact data complete before handoff.
Maintain clean handoff protocols to Sales — CRM record checks, email verification, title confirmation, and sequence-conflict checks — before enrollment.
Sales Alignment & Handoff
Deliver prioritized, tiered action lists to assigned AEs on a regular cadence; run structured syncs to confirm status, resolve ICP flags, and align on next-best-actions.
Maintain campaign-tagging discipline in HubSpot (lead source, ICP tier, campaign name) for attribution.
Campaign Design, Reporting & Collaboration
Build multi-channel engagement per tier — email, LinkedIn/paid social, direct mail, webinars, events — matched to 1:1, 1:few, or 1:many treatment; partner with Product Marketing on persona-specific messaging (CMO/COO).
Report pipeline influenced, account engagement, and signal-to-pipeline conversion to leadership monthly; run post-campaign reviews and a testing roadmap.
Act as the connective layer between Sales, Product Marketing, and Demand Generation for all account-based activity.
What You Bring
Must-Have
3–5 years of B2B marketing, with at least 2 years running ABM programs across 1:1, 1:few, and/or 1:many models.
Hands-on with intent data platforms and translating signals into sales-ready account lists.
A track record of partnering directly with Sales/AE teams on account strategy and handoff — not just campaign delivery.
Hands-on with intent/ABM platforms (ZoomInfo, Definitive Healthcare, Warmly, 6sense, Demandbase, or similar), enrichment (Apollo), and CRM/marketing automation (HubSpot).
Strong grasp of account scoring, tiering, and multi-touch campaign design; comfortable building signal-to-pipeline dashboards.
Proficiency in HubSpot, Salesforce (or equivalent CRM), and LinkedIn Campaign Manager.
Preferred
B2B SaaS or healthcare-technology marketing background.
Familiarity with the US healthcare provider landscape (hospitals, rural health systems, specialty practices, behavioral health); working knowledge of RCM, credentialing, or practice-management categories.
Familiarity with project-management tools (Asana, Notion, or Jira).
Eligibility Criteria
Education:
Bachelor’s degree (Marketing, Business, or a related field) is mandatory and must be completed — candidates currently pursuing or with an incomplete graduation are not eligible.
Communication:
Strong written and verbal English — able to run structured syncs with Sales stakeholders and present ABM performance to leadership.
Work mode & shift:
Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST) & Should be flexible.
Notice period:
Immediate joiners or candidates on short notice preferred.
Why Join Neolytix
High-Visibility Pipeline Role
Drive pipeline across the full ABM tier structure, with direct exposure to Sales and Marketing leadership.
Scale an Intent-Driven Motion
Build ABM for a rapidly growing Healthcare SaaS product targeting the US mid-market.
Ownership Culture
An environment that values ownership, curiosity, and continuous improvement.
Development Support
Learning resources, external certifications, and leadership mentoring.
Location: Pasig, Philippines
Neolytix is a healthcare services and technology organization that supports medical practices and healthcare businesses through specialized operational solutions. We operate with globally distributed teams and are committed to delivering operational excellence, maintaining strong compliance standards, and creating an engaging employee experience across all locations.
We are seeking an experienced, commercially minded
Human Resources Business Partner (HRBP)
to support leaders and employees across the Philippines, Latin America, and the United States. This individual will act as a strategic advisor and hands-on HR partner, helping business leaders build high-performing teams while ensuring fair, consistent, compliant, and people-centered HR practices.
The HRBP will partner with functional and operational leaders across the Philippines, Latin America, and the United States to align people strategy with business goals. The role is responsible for advising on employee relations, performance management, workforce planning, engagement, talent development, organizational change, and policy implementation.
This position requires a practical understanding of the challenges of managing distributed, multicultural teams. The successful candidate will be able to navigate regional employment practices, work effectively across time zones, maintain high levels of confidentiality, and balance employee advocacy with Neolytix’s operational and client-service requirements.
Key ResponsibilitiesRegional Business Partnership
Partner closely with business leaders across the Philippines, Latin America, and the United States to understand workforce priorities, operational needs, organizational challenges, and people-related risks.
Translate business objectives into regional people plans covering headcount planning, hiring, retention, performance, talent development, and employee engagement.
Provide proactive HR guidance to leaders on team structure, role clarity, manager effectiveness, internal mobility, succession planning, and organizational change.
Act as a trusted advisor and coach to people managers, supporting them in making fair, timely, and business-aligned people decisions.
Collaborate with HR, Operations, Finance, Talent Acquisition, Payroll, and Legal stakeholders to ensure coordinated people support across regions.
Identify regional trends, recurring employee concerns, and organizational risks; recommend practical and scalable improvements.
Employee Relations and Workplace Investigations
Manage and advise on sensitive employee-relations matters, including conduct concerns, attendance, performance issues, conflicts, grievances, workplace investigations, corrective action, and separations.
Ensure employee-relations matters are addressed promptly, objectively, confidentially, and with appropriate documentation.
Guide managers through performance improvement plans, coaching plans, written warnings, final notices, and other corrective-action processes.
Conduct or support workplace investigations in accordance with company policy, local employment requirements, and applicable escalation protocols.
Partner with HR leadership and legal counsel, as appropriate, on complex employee-relations matters and high-risk decisions.
Maintain consistency in the application of policies and employment practices while accounting for country-specific legal and cultural considerations.
Regional Compliance and Policy Administration
Support implementation and consistent application of Neolytix HR policies across the Philippines, Latin America, and the United States.
Maintain working knowledge of key employment-practice requirements applicable to supported regions, including employment classification, working hours, leave administration, wage-and-hour considerations, disciplinary practices, employee documentation, and separation processes.
Partner with local HR, Payroll, Finance, and external advisors to ensure appropriate country-specific compliance and documentation.
Identify policy gaps, process risks, and inconsistent practices; recommend updates that balance regional requirements with a cohesive global employee experience.
Support audit readiness and provide HR documentation, reports, and records as needed.
Escalate legal, regulatory, and employee-relations risks to HR leadership and appropriate internal or external counsel.
Performance, Talent, and Leadership Development
Support the design and execution of performance-management processes, including goal setting, performance reviews, calibration discussions, development planning, and performance-improvement processes.
Coach managers to give clear feedback, set measurable expectations, document performance concerns, and address issues early.
Partner with business leaders and Talent Acquisition on workforce planning, job design, hiring priorities, interview quality, and onboarding readiness.
Support talent reviews, succession planning, and identification of high-potential employees and critical roles.
Help implement leadership-development, manager-training, and employee-learning initiatives that build capability across regions.
Ensure career development and internal-mobility practices are equitable, transparent, and aligned with business needs.
Employee Engagement and Culture
Use employee-engagement surveys, pulse checks, retention data, exit-interview feedback, and manager input to identify cultural strengths and opportunities.
Partner with leaders to develop clear and measurable action plans in response to engagement and employee-experience findings.
Support initiatives that promote inclusion, recognition, effective communication, wellness, and connection among remote and distributed employees.
Facilitate or support manager conversations, employee listening sessions, and culture-building activities across regional teams.
Promote Neolytix values and reinforce a consistent, respectful, and accountable employee experience across the employee lifecycle.
HR Operations, Data, and Reporting
Maintain accurate, timely, and confidential HR documentation for supported employee populations.
Partner with HR Operations, Payroll, Benefits, and HRIS teams to resolve employee concerns and ensure smooth people processes.
Analyze regional people metrics, including attrition, retention, absenteeism, time-to-fill, engagement, internal mobility, performance outcomes, and employee-relations trends.
Develop reports and concise insights for business leaders and HR leadership, highlighting risks, root causes, and recommended actions.
Identify opportunities to streamline workflows, improve service delivery, standardize documentation, and automate recurring HR processes.
Ensure employee data is handled in accordance with company standards, access controls, privacy requirements, and applicable data-protection obligations.
Montreal
(Multiple States), United States
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Mexico; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Georgia; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Serbia; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Argentina; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Ecuador; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Brazil; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Colombia; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Canada; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Montenegro; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Poland; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Spain; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Portugal; Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast; A clear communicator across time zones
Gurugram, Haryana, India
Pasig, Philippines; The successful candidate will be able to navigate regional employment practices, work effectively across time zones, maintain high levels of confidentiality, and balance employee advocacy with Neolytix’s operational and client-service requirements