Brand Manager (B2B)

Location: Anywhere in France Workplace: Hybrid HEALTH CAN’T WAIT. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way. So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a global leading company, with a unique culture https://alan.com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond. ROLE OVERVIEW 🌟 Alan has passed 1M members, works with 40K+ companies and operates in seven countries. New products and a flagship international event are coming, and the Brand team is investing in bigger campaigns. So far brand spend has gone mostly to broad awareness. We now need targeted B2B campaigns for specific verticals (for example TNS, retirees, very small company owners), run alongside the broad campaigns to reinforce them. You'll own these vertical B2B brand campaigns for France, plus a portfolio of other brand projects. You'll work closely with the Brand Lead, Product Marketing, Growth, segment owners and Sales. This is an individual-contributor role at C1-D level. WHAT YOU'LL DO - Vertical campaigns: Define the audience, message, proof points and channels for each priority vertical. Choose priorities and objectives with segment owners, Growth and Product Marketing. Run each campaign from brief to post-mortem, and build reusable toolkits (messaging, assets, case studies) for other teams. - Product and offer launches: Support the launch of new product features (e.g. Mo, Alan Précision) and new offers (e.g. Alan retirees) in France. Work in strong collaboration with the Product teams to build a creative, impactful go-to-market that stands out in the market. Turn product positioning into launch plans and assets. - Partnerships and events: Run vertical-specific events, sponsorships, ambassador and creator partnerships that build credibility with each audience. - Local markets: Give feedback on local briefs and plans. Spot French initiatives that could scale to other markets and capture them in playbooks. - Measurement: Set KPIs for every project (reach in the target, qualified leads, pipeline influenced, brand perception). Run test-and-learn with Growth and Data. Manage budgets, vendors and deadlines. YOU'RE A GOOD FIT IF YOU - Have 7+ years of in-house brand marketing (B2C, B2B or B2B2C). Paid media or media planning is a big plus. - Have led at least two B2B campaigns or brand projects end to end, and can walk us through the problem, your choices and the measurable result. - Have managed agencies and budgets and made trade-offs when resources were tight. - Are a generalist across campaigns, content, partnerships, events and PR, with sharp creative judgment you can defend with senior stakeholders. - Set brand KPIs and link brand work to pipeline or lead quality. - Work well with Sales and Growth and can influence without authority. - Written and verbal communication fluency in English and French For this opportunity, we are aiming to hire within the C1-D level range https://alan.com/en/careers/a/salary-equity. 🎯 IMPORTANT NOTE: WE HIRE PEOPLE, NOT ROLES. If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success. If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application! 🔖 Check out our About Alan https://alan.com/about and Career https://alan.com/careers pages, as well as our Medium https://medium.com/alan, blog https://blog.alan.com/ and Glassdoor page https://www.glassdoor.com/Overview/Working-at-Alan-EI_IE1696043.11,15.htm for more info. YOU WANT TO KNOW MORE ABOUT ALAN? - 🙌 Perks & Benefits https://alan.com/en/careers/a/salary-equity: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. - 🤘 A strong culture https://alan.com/en/about/a/leadership-principles: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work