Head of MarTech & Personalisation

Location: Abu Dhabi, United Arab Emirates Workplace: hybrid The Head of MarTech & Personalisation makes sure every inDrive user sees the right service, offer and communication at the right moment - and, as a result, uses more of the app’s verticals, more often. inDrive grew out of ride-hailing and is becoming a super app: rides, delivery, intercity, food, groceries and financial services. Most users still live in a single vertical. The SuperApp platform owns multi-vertical growth and frequency, and personalisation is its main lever; MarTech is the layer that makes personalisation run at scale. The role sits in SuperApp Platform and reports to the Product Director. The Head defines the strategy for the domain, builds and leads a team, and is accountable for the impact of personalisation on multi-vertical growth. It is a role at the intersection of Product, Marketing and Data, with a clear split of ownership: Owns: the orchestration layer (which user sees what, where and when), personalisation of the main screen and cross-sell placements, the communications platform, the MarTech stack strategy, and the experimentation that proves impact. Influences: campaign content and promo budgets (Marketing), offer business rules (vertical and loyalty owners), ads inventory rules (Ads), predictive models (Data Science). Key Responsibilities Set the strategy: Define the personalisation and MarTech strategy, from the user segments and intents we act on to which service, offer or message each user gets, where, and through which channel. Build the orchestration layer: Create one system that decides who sees what, where and when, with frequency caps to avoid overload. Offer and ads owners set their own rules. You own how those rules are combined and delivered. Personalise the main screen and cross-sell: Replace one-size-fits-all layouts with ones that adapt to each user, so more users try new verticals and use current ones more often. Shape the MarTech stack: Map current tools, set build-vs-buy criteria, and consolidate onto one platform, so teams launch communications without manual integrations. Grow the communications platform: Own triggered and segmented scenarios, channels (push, in-app, email, messengers), opt-outs and delivery quality. Build and lead the team: Grow a team focused on strong discovery, rigorous experimentation and outcomes over feature launches. What success looks like Personalised surfaces and communications drive more multi-vertical users and higher order frequency. All offers and messages go through one orchestration layer, with proven lift and controlled communication load. Marketing and the verticals launch segmented communications without engineers. Skills, Knowledge and Expertise Product Experience: 8+ years of product management experience in large-audience consumer products (Marketplace, Super App, E-commerce, FoodTech, or FinTech). Leadership: 3+ years leading and developing product managers. Platform Products: Proven track record of building scalable, platform-based product solutions in data-rich environments. MarTech & Personalisation: Deep expertise in MarTech ecosystems, personalisation, and customer data. Strategy: Strong ability to define product strategy and roadmap, and to turn business goals into product capabilities. Data & Experimentation: Data-driven mindset with a solid understanding of analytics, experimentation, and data governance. Stakeholder Management: Experienced in leading alignment across Marketing, Tech, and Data teams and leadership. Communication: Business-fluent English proficiency (B2/C1+ or equivalent). Why join us Help us challenge injustice by creating fair choices for millions of people across 47 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Final benefits may vary depending on the location.