Assistant Controller

Location: Parkland, Florida, USA Appodeal is a dynamic US-based product company with a truly global presence. We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world. Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space. Why Appodeal? At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses! We take pride in our cutting-edge product and our internationally dispersed team of talented professionals. Here’s what we value, and what we hope you do too: Seek the Truth and Say It with Care: We find the truth together, and nobody owns it, the CEO included. Stories, perspectives and beliefs can be personal. Facts can’t. Leverage Data to Build Product: Our decisions start from data. We build systems rather than one-off tasks, use AI agents in our daily work and automate whatever is manual. When numbers don’t match, we fix them. We Work Together to Serve Others: No closed doors between teams. We share what we learn and win as one company first. Insist on Higher Standards: We don’t settle for “good enough”. We question it and push for better. Passionate Curiosity Fuels Perseverance: We ask “why”, take on ambiguous problems and keep going when they get hard. Lean Startup Mentality: Start Small, Iterate Quickly: Think big, ship an MVP first and learn fast. No big-bang releases. Ownership and Accountability: We work in small squads so each team owns its result end to end and has the freedom to get there. Go deep in your craft and wide enough to own the whole outcome. Escalate blockers early, admit mistakes, fix the damage and learn. Position Overview The Assistant Controller owns the day-to-day accounting operations of the organization — financial reporting, the general ledger, technical accounting compliance, and the accounting team. This is a hands-on leadership role for someone who closes the books accurately and on time, and who then goes further: interrogating the data, automating the manual work, and turning financial results into insight the business can act on. We are looking for a modern accountant. Beyond mastery of GAAP and the close, the successful candidate is genuinely strong in data analysis and has practical experience applying AI and automation tools to accounting workflows. As routine transaction processing becomes increasingly automated, this role is expected to shift toward reviewing automated output, investigating anomalies, strengthening controls, and advising business partners. The role also carries public-company readiness responsibilities, including SOX-aligned internal controls and audit readiness. Key Responsibilities 1. Financial Reporting Prepare and review monthly, quarterly, and annual financial statements, including supporting schedules and management commentary. Ensure compliance with U.S. GAAP and applicable financial reporting standards. Manage consolidation of financial data across multiple entities, including intercompany eliminations and foreign currency translation. Support the preparation of reporting packages for executive leadership, the board, lenders, and investors. 2. General Ledger and Month-End Close Own the month-end, quarter-end, and year-end close calendar, driving accuracy, completeness, and a shortening close cycle. Review and approve journal entries, account reconciliations, accruals, and adjustments. Maintain the chart of accounts and accounting policy documentation. Track and report close-cycle metrics, and set measurable targets for reducing days-to-close. 3. Technical Accounting Research and document positions on technical accounting matters; prepare accounting memos supporting significant judgments. Apply revenue recognition (ASC 606), leases (ASC 842), and equity compensation (ASC 718) standards as applicable. Monitor new and emerging accounting pronouncements and assess their impact on the organization. 4. Budgeting, Forecasting, and Analysis Partner with FP&A and business leaders to develop budgets and forecasts. Monitor actual results against budget and prior periods; investigate, quantify, and clearly explain variances. Build and maintain analytical models and dashboards that give leadership timely visibility into financial performance. 5. Compliance, Internal Controls, and Audit Design, document, and maintain internal controls over financial reporting to safeguard company assets. Build and operate SOX-aligned control frameworks in support of public-company readiness; own control narratives, risk and control matrices, and testing remediation. Coordinate external audits and reviews: prepare PBC schedules, manage the request list, and respond to auditor inquiries. Maintain audit-ready documentation standards and evidence retention throughout the year, not only at year-end. 6. Data Analysis, Systems, and AI Use data analysis to test the integrity of financial data at scale — full-population testing, anomaly detection, trend and ratio analysis — rather than relying on sampling alone. Apply AI and automation tools to accounting workflows: reconciliation matching, transaction classification, flux analysis, document extraction, and close-task automation. Critically review AI-generated output and remain accountable for its accuracy. Build and maintain reporting in BI tools (e.g., Power BI, Tableau, Looker) and advanced Excel; query source data directly where needed (SQL or equivalent). Own the accounting system of record (NetSuite), including configuration, integrations, and data hygiene; partner with IT and RevOps on system upgrades and implementations. Establish sound governance for AI use in accounting — data privacy, auditability, human review, and documentation of how automated outputs are validated. 7. Team Leadership Supervise, mentor, and develop accounting staff; set clear expectations and provide regular, direct feedback. Manage team performance, conduct evaluations, and build a bench through training and stretch assignments. Build a team culture that is curious about the numbers and comfortable with new tools. 8. Process Improvement Identify and eliminate manual, low-value work; implement scalable accounting processes and best practices. Lead automation projects end to end — from identifying the opportunity through design, testing, rollout, and measurement of results. Document processes so that they are repeatable, transferable, and auditable. 9. Tax and Regulatory Filings Oversee the preparation and submission of tax filings (income, sales and use, property) in coordination with external tax advisors. Ensure compliance with reporting requirements including 1099s, payroll taxes, and multi-state and international registrations. 10. Ad Hoc Projects Support strategic initiatives including M&A due diligence and integration, financing events, system upgrades, and special analyses. Qualifications and Skills Education and Experience Bachelor's degree in Accounting, Finance, or a related field. CPA required (or active candidate); public accounting experience strongly preferred. Minimum of 7-10 years of progressive accounting experience, including at least 2 years in a supervisory or management role. Experience in a multi-entity and multi-currency environment. Exposure to SOX, public-company reporting, or IPO/audit-readiness work is a strong plus. Technical Skills Strong working knowledge of U.S. GAAP and financial reporting standards. Proficiency in NetSuite (or a comparable enterprise ERP such as SAP, Oracle, or Workday) and advanced Excel, including complex models, pivot tables, Power Query, and large-dataset work. Strong data analysis capability — able to pull, join, validate, and interrogate large financial datasets, identify anomalies and root causes, and present findings clearly to non-finance audiences. Working knowledge of SQL and/or a BI tool (Power BI, Tableau, Looker) expected; Python or R a plus. Demonstrated AI experience — practical, hands-on use of AI or machine-learning tools in a finance or accounting context, such as automating reconciliations and close tasks, AI-assisted document and invoice processing, anomaly and fraud detection, or AI-supported research and drafting. Should be able to describe specific workflows they have improved, the results delivered, and how they validated the output. Familiarity with close-management, reconciliation, or AP/AR automation platforms (e.g., FloQast, BlackLine, Bill.com, Ramp, Avalara) is a plus. Key Competencies Strong analytical and problem-solving skills, with the judgment to know when a number is wrong before anyone else does. Intellectual curiosity and a bias toward automating repetitive work rather than absorbing it. Excellent organizational skills, with the ability to manage multiple priorities and hard deadlines. Exceptional written and verbal communication skills, including the ability to explain financial results and technical positions to non-finance stakeholders. High ownership and integrity; comfortable operating with limited direction in a fast-moving environment. Demonstrated ability to lead, mentor, and inspire a team. With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team. Join us and help shape the future of mobile app success!