Creative Lead Stumble Guys

Location: ES - Barcelona, Spain Scopely is looking for an experienced Creative Lead to join the Stumble Guys team at Flamed, Scopely’s in-house creative agency, in Barcelona on a hybrid basis. At Scopely, we care deeply about what we do and want to inspire play, every day. We are a global team developing, publishing and innovating in the games industry, connecting millions of people around the world. We are Flamed, the in-house creative agency, an international multidisciplinary team. We produce thousands of creatives each year to support the global marketing needs of all Scopely games. What you will do Stumble Guys brings millions of players together for chaotic multiplayer races, absurd obstacles and hilarious fails. Our creative work should capture that same energy and humour. We are looking for a creative leader with proven experience in mobile user acquisition and organic social content, strong creative judgment and a clear understanding of Gen Alpha’s gaming culture, creators, humor and content habits. Reporting to the Senior Creative Director, you will develop creative concepts for UA, organic and reengagement, informed by performance insights, marketing strategy and relevant trends. You will partner closely with UA, Marketing and production leads to bring those ideas to life, tailoring the storytelling, formats and language to each audience and channel. Lead research, benchmarking and brainstorms to develop creative concepts for UA, organic and reengagement, informed by marketing objectives, performance insights, audience motivations and relevant trends. Partner with Marketing, Project Managers and Producers on creative roadmaps, aligning with game updates, events and collaborations, and agreeing realistic priorities, scope and timelines. Develop creative testing roadmaps with UA partners, defining hypotheses, prioritising new concepts and iterations, and identifying the questions each test should answer. Develop and present clear pitches and decks, scripts and storyboards, explaining the creative rationale and adapting storytelling, hooks and visual direction to each audience and channel. Create clear, actionable production briefs and handovers in close partnership with the Arts and Animation team, our production powerhouse, communicating the concept, creative intent, audience and channel requirements. Provide creative input and clarification when consulted during production. Work with UA, Marketing and Creative Intelligence partners to interpret asset performance, share actionable learnings and improve future concepts and tests. Partner with Social and Community teams to develop recurring organic formats and content ideas informed by audience behaviour, community feedback and platform trends. Use AI throughout your workflow to support research, work organisation, performance analysis and roadmap planning, continually identifying practical ways to improve speed and effectiveness. What we are looking for A strong background in advertising, creative strategy or creative direction, with demonstrated experience leading creative work for mobile products. Proven experience developing creative for both performance marketing / user acquisition and organic social content , with a clear understanding of their different objectives and measures of success. Strong understanding of Gen Alpha’s gaming and entertainment culture, including creators, humour, storytelling and platform conventions, with concrete examples of how this informs your creative decisions. Strong organisation and prioritisation skills, with experience partnering on creative and testing roadmaps and aligning work with marketing calendars and production plans. Strong concept development and storytelling skills, with an eye for hooks, pacing, visual clarity and the details that make short-form content effective. Confidence working with UA KPIs and creative dashboards, translating performance data into hypotheses and actionable creative decisions. Experience collaborating with multidisciplinary teams and external partners through clear briefs, effective handovers and constructive creative input. Practical understanding of video, gameplay capture, animation and design workflows, sufficient to assess feasibility, brief specialists and collaborate effectively with production partners. An AI-first approach to work, with demonstrated experience integrating AI tools into everyday workflows, including organisation, research, analysis and planning, and sound judgment when assessing their outputs. Excellent communication and presentation skills in English, with the ability to explain your thinking, align stakeholders and drive decisions. Bonus Point: Experience in mobile gaming or entertainment. Experience creating campaigns or ongoing content for Gen Alpha or other young audiences. Experience collaborating with creators or developing content inspired by creator formats. Please include a portfolio, reel or case studies showing both UA and organic social work. Alongside the final assets, explain your contribution, the strategy behind the work, and the results or learnings that informed your next decisions. About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/ . Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @ scopely.com . Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice . Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.