CRM / Retention Manager (Email/SMS)

Responsibilities: — Independently create sales-oriented Email and SMS campaigns targeting the US audience, including subject lines, copy, and calls to action. — Develop CRM communications covering all stages of the Player Lifecycle. — Design and optimize communication flows such as Welcome, Retention, Reactivation / Win-back, and VIP. — Segment players based on behavior, activity, and value. — Collaborate with Marketing and Traffic teams to develop bonuses, offers, and promotional mechanics. — Launch and optimize Email/SMS campaigns and conduct A/B testing. — Analyze campaign performance using metrics like Conversion, Retention, Reactivation, and Revenue. — Research the US market, competitors, and Sweepstakes / Casino products. — Work closely with Marketing, Traffic, and Product teams ensuring compliance with CAN-SPAM, TCPA, and Responsible Gaming regulations. Requirements: — Minimum 1 year experience in CRM, Retention, or Lifecycle Marketing. — Ability to independently write sales-oriented Email and SMS copy in English for the US market. — English proficiency at B2+ level with strong written communication skills. — Experience building automated flows, audience segmentation, and campaign launches. — Knowledge of A/B testing and performance analysis. — Proficiency with CRM tools such as Braze, Klaviyo, Iterable, Optimove, Customer.io, or similar. — Understanding of the Player Lifecycle with high independence and initiative. — Knowledge of CAN-SPAM and TCPA regulations or willingness to learn quickly. Nice to Have: — Experience in Sweepstakes, Casino, iGaming, or Betting industries. — Familiarity with the US market and VIP Retention. — Experience developing bonus and promotional mechanics. — SQL skills. — Experience working with large databases and Performance Marketing / Traffic Acquisition. Conditions: — Work format is remote or office-based in Prague. — Schedule is 5 days a week, 15:00–00:00 Prague time. — Contract type is B2B with income tax, medical, and social insurance covered by the company. Contact for application: Telegram @YanaHr_Advibe Apply via: https://remocate.app/jobs/crm-retention-manager-emailsms-advibe-agency