Responsibilities:
— Own one of the established focus areas such as Track & Symptoms, managing its copy and daily results.
— Work from Creative Strategy briefs, taking copy from concept through production, testing, and iteration.
— Produce a high volume of ideas, adapt each to platform and funnel, analyze results, and use AI tools to expand exploration without lowering quality.
— Manage TTC & Pregnancy copy across platforms including Meta, Google, Snapchat, TikTok, Pinterest, Moloco, and ASO.
— Monitor ad spend performance in Looker and refresh ads proactively.
— Write new hooks, angles, scripts, and variants weekly, ensuring each tests a different idea.
— Ensure ads fit the funnel and onboarding process.
— Collaborate closely with designers and motion designers to align copy and visuals.
— Propose new tests with clear hypotheses and metrics.
— Critically edit AI-generated content.
— Write launch and awareness copy with Brand and support social media as needed.
— Write compliant benefit messaging before legal and medical review.
— Provide feedback to junior copywriters.
Requirements:
— Approximately 2–4 years of experience in performance or direct-response copywriting, in-house or agency.
— Portfolio of live ads across multiple platforms, including tests with analysis of outcomes.
— Understanding of how copy and success metrics vary by platform (e.g., thumb-stop and CTR on TikTok vs. conversion on App Store pages).
— Confident daily use of AI tools with good judgment on output quality.
— Judgment on health claims and sensitivity when writing about personal health topics.
— Native-level English proficiency with the ability to explain why a line should work.
— Nice to have: experience in health, wellness, or subscription apps; ASO experience; additional languages.
Benefits:
— Note: benefits listed apply to permanent Flo employees and not freelance contracts.
— Competitive salary and annual reviews.
— Opportunity to participate in Flo's performance incentive scheme.
— Paid holiday, sick leave, and female health leave.
— Enhanced parental leave and pay for various parents.
— Accelerated professional growth through impactful work and learning support.
— In-person collaboration and hybrid work model with 3 days per week in office.
— 5-week fully paid sabbatical at 5-year anniversary.
— Flo Premium for friends & family, plus additional health, pension, and wellbeing perks.
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