Flo Health

Location: Vilnius 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job Responsibilities/tasks Design visually compelling static and animated graphics across marketing campaigns, product experiences, and medical education. Collaborate with cross-functional teams (UA, product, content, medical, social) to conceptualize and execute visual assets that drive engagement and understanding. Translate complex health and scientific topics into easy-to-digest illustrations and infographics. Utilize insights from user research, experimentation (e.g., A/B testing), and analytics to refine design outputs for effectiveness. Ensure that all creative output aligns with accessibility standards and inclusive design principles. Stay up to date with design trends, tools (including AI), and innovation relevant to health communication. Present creative concepts clearly to stakeholders, incorporating feedback while maintaining strong design rationale. Produce basic to mid level animations / video edits to compliment static concept production (a plus) Key results/objectives Elevate the quality, clarity, and brand consistency of visual design across marketing. Improve user comprehension and engagement through effective storytelling and design craft. Support cross-functional teams with design solutions that influence campaign outcomes and product metrics. Qualifications Basic Qualifications: 3+ years of experience in graphic design, with significant experience in digital or app-based contexts. Advanced proficiency in Figma, Adobe Illustrator, and Photoshop; working knowledge of After Effects. Strong portfolio demonstrating visually engaging designs across channels (ads, app, social). Understanding of design for impact — from A/B tested assets to inclusive UI/UX visuals. Experience collaborating with content, product, and growth teams in a high-velocity environment. Excellent English communication and storytelling skills, both visual and verbal. Attention to detail and ability to manage multiple design tasks in parallel. Preferred Qualifications: Experience mentoring or onboarding designers, setting visual quality standards. Background in health, education, or behavior-change-related design. Comfort working with AI-assisted creative tools (e.g., ChatGPT, Midjourney, Runway, Adobe Firefly). Familiarity with motion and video editing software (a plus) Starting Salary from 3400 EUR based on experience #LI-Hybrid How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: Vilnius 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As a Growth Product Manager – Core Monetisation at Flo, you’ll own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo’s revenue growth. You’ll collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you’ll work closely with the company product leadership to shape Flo’s monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space. This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn. Your Experience Must have: Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV. Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments. Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance. Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams. Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements. Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact. Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions. Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands. You thrive in dynamic settings and are energised by experimentation at scale. Nice to have: Experience managing monetisation for a B2C app. Experience with monetisation automation and machine learning techniques. What you'll be doing You'll be responsible for: Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability. Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo’s business goals and market dynamics. Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey. Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods. Partnering closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities, and reporting accuracy. Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions. Acting as Flo’s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV. #LI-Hybrid #LI-AJ1 Salary Range - gross per month (ranges may vary based on skills and experience) €4.600 — €6.500 EUR How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: London 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As a Growth Product Manager – Core Monetisation at Flo, you’ll own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo’s revenue growth. You’ll collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you’ll work closely with the company product leadership to shape Flo’s monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space. This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn. Your Experience Must have: Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV. Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments. Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance. Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams. Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements. Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact. Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions. Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands. You thrive in dynamic settings and are energised by experimentation at scale. Nice to have: Experience managing monetisation for a B2C app. Experience with monetisation automation and machine learning techniques. What you'll be doing You'll be responsible for: Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability. Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo’s business goals and market dynamics. Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey. Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods. Partnering closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities, and reporting accuracy. Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions. Acting as Flo’s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV. #LI-Hybrid #LI-AJ1 Annual Salary Range (ranges may vary based on skills and experience) £78,000 — £90,000 GBP How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: Vilnius 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As Flo continues to scale globally, we're looking for an ambitious and commercially minded Product Manager – Web Onboarding to help accelerate our growth by building and optimising high-performing web acquisition funnels. This is an opportunity to work at the intersection of Product, Growth Marketing and Monetisation, shaping how millions of potential users discover Flo, understand its value and become paying subscribers. You'll take ownership of developing new web onboarding experiences from the ground up, while continuously optimising existing funnels to maximise conversion, revenue and customer lifetime value. From user journeys and personalisation to pricing, paywalls and experimentation, you'll have the autonomy to identify growth opportunities and turn them into measurable business results. Working closely with User Acquisition, Design, Engineering and Analytics, you'll play a critical role in unlocking new opportunities to scale paid marketing channels, including Meta, Google and TikTok. This is a unique opportunity to combine the speed and experimentation culture of a high-growth business with the scale and impact of one of the world's most successful consumer health platforms. Your Experience Must have: Proven experience in B2C product management, ideally within a high-growth consumer subscription, e-commerce or digital product business. Hands-on experience building and optimising web acquisition or onboarding funnels, with a track record of improving conversion rates and delivering measurable business impact. Strong understanding of product growth and monetisation, including conversion optimisation, pricing, paywalls, subscriptions and customer lifetime value. Experience developing new funnel experiences from scratch, from identifying opportunities and defining hypotheses to launching, measuring and iterating on new products. Strong understanding of paid user acquisition, including how channels such as Meta, Google and TikTok interact with landing pages, onboarding experiences and conversion performance. Highly analytical and data-driven mindset, with hands-on experience in A/B testing, funnel analytics, experimentation and interpreting performance metrics to make product decisions. Strong commercial acumen, with an understanding of acquisition economics, revenue optimisation, customer acquisition costs and lifetime value. Excellent prioritisation and problem-solving skills, with the ability to identify high-impact opportunities, make decisions under uncertainty and balance multiple competing initiatives. Strong cross-functional collaboration skills, with experience working closely with Engineering, Design, Analytics and Marketing to deliver impactful product improvements. A proactive, entrepreneurial mindset, with a strong sense of ownership, curiosity and a willingness to challenge assumptions and move quickly. What you'll be doing You'll be responsible for: Build and scale high-performing web funnels Own the product roadmap for Flo's web onboarding funnels, driving improvements in conversion, revenue and customer lifetime value. Develop and launch new web funnel experiences from scratch, identifying opportunities to engage new audiences, communicate Flo's value proposition and convert visitors into paying subscribers. Continuously optimise existing funnels through experimentation, improving every step of the user journey, from landing pages and onboarding questions to paywalls and checkout. Explore new approaches to funnel design, personalisation and user segmentation to create compelling experiences tailored to different audiences and acquisition channels. Drive monetisation and commercial performance Own the monetisation strategy for your funnels, including pricing, subscription plans, paywall experiences, promotional offers and other conversion levers. Identify and prioritise opportunities to maximise revenue, revenue per visitor and customer lifetime value while maintaining a strong customer experience. Develop and execute a high-velocity experimentation roadmap, using A/B testing, customer insights and performance data to deliver measurable growth. Take accountability for funnel performance, continuously monitoring key metrics and translating insights into clear product priorities. Partner with User Acquisition to unlock scalable growth Work closely with User Acquisition and Growth Marketing teams to develop funnel experiences that maximise the performance and scalability of paid acquisition campaigns across Meta, Google, TikTok and other channels. Collaborate on new audience segments, messaging, value propositions and acquisition strategies, ensuring alignment between advertising campaigns and the user experience. Identify opportunities to improve acquisition economics through higher conversion rates, stronger monetisation and better customer lifetime value. Partner with Marketing to test new growth hypotheses and unlock additional opportunities for profitable customer acquisition. Lead execution and drive business impact Lead a cross-functional product squad, working closely with Design, Engineering and Analytics to turn growth opportunities into high-quality product experiences. Use quantitative and qualitative insights to understand user behaviour, identify friction points and develop effective solutions. Balance rapid experimentation with strategic thinking, ensuring short-term optimisation efforts contribute to long-term sustainable growth. Collaborate with other Product, Payments, Marketing and Legal teams to ensure seamless customer journeys and commercially effective, compliant experiences. #LI-Hybrid #LI-AJ1 Salary Range - gross per month (ranges may vary based on skills and experience) €4.600 — €6.500 EUR How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: London 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As Flo continues to scale globally, we're looking for an ambitious and commercially minded Product Manager – Web Onboarding to help accelerate our growth by building and optimising high-performing web acquisition funnels. This is an opportunity to work at the intersection of Product, Growth Marketing and Monetisation, shaping how millions of potential users discover Flo, understand its value and become paying subscribers. You'll take ownership of developing new web onboarding experiences from the ground up, while continuously optimising existing funnels to maximise conversion, revenue and customer lifetime value. From user journeys and personalisation to pricing, paywalls and experimentation, you'll have the autonomy to identify growth opportunities and turn them into measurable business results. Working closely with User Acquisition, Design, Engineering and Analytics, you'll play a critical role in unlocking new opportunities to scale paid marketing channels, including Meta, Google and TikTok. This is a unique opportunity to combine the speed and experimentation culture of a high-growth business with the scale and impact of one of the world's most successful consumer health platforms. Your Experience Must have: Proven experience in B2C product management, ideally within a high-growth consumer subscription, e-commerce or digital product business. Hands-on experience building and optimising web acquisition or onboarding funnels, with a track record of improving conversion rates and delivering measurable business impact. Strong understanding of product growth and monetisation, including conversion optimisation, pricing, paywalls, subscriptions and customer lifetime value. Experience developing new funnel experiences from scratch, from identifying opportunities and defining hypotheses to launching, measuring and iterating on new products. Strong understanding of paid user acquisition, including how channels such as Meta, Google and TikTok interact with landing pages, onboarding experiences and conversion performance. Highly analytical and data-driven mindset, with hands-on experience in A/B testing, funnel analytics, experimentation and interpreting performance metrics to make product decisions. Strong commercial acumen, with an understanding of acquisition economics, revenue optimisation, customer acquisition costs and lifetime value. Excellent prioritisation and problem-solving skills, with the ability to identify high-impact opportunities, make decisions under uncertainty and balance multiple competing initiatives. Strong cross-functional collaboration skills, with experience working closely with Engineering, Design, Analytics and Marketing to deliver impactful product improvements. A proactive, entrepreneurial mindset, with a strong sense of ownership, curiosity and a willingness to challenge assumptions and move quickly. What you'll be doing You'll be responsible for: Build and scale high-performing web funnels Own the product roadmap for Flo's web onboarding funnels, driving improvements in conversion, revenue and customer lifetime value. Develop and launch new web funnel experiences from scratch, identifying opportunities to engage new audiences, communicate Flo's value proposition and convert visitors into paying subscribers. Continuously optimise existing funnels through experimentation, improving every step of the user journey, from landing pages and onboarding questions to paywalls and checkout. Explore new approaches to funnel design, personalisation and user segmentation to create compelling experiences tailored to different audiences and acquisition channels. Drive monetisation and commercial performance Own the monetisation strategy for your funnels, including pricing, subscription plans, paywall experiences, promotional offers and other conversion levers. Identify and prioritise opportunities to maximise revenue, revenue per visitor and customer lifetime value while maintaining a strong customer experience. Develop and execute a high-velocity experimentation roadmap, using A/B testing, customer insights and performance data to deliver measurable growth. Take accountability for funnel performance, continuously monitoring key metrics and translating insights into clear product priorities. Partner with User Acquisition to unlock scalable growth Work closely with User Acquisition and Growth Marketing teams to develop funnel experiences that maximise the performance and scalability of paid acquisition campaigns across Meta, Google, TikTok and other channels. Collaborate on new audience segments, messaging, value propositions and acquisition strategies, ensuring alignment between advertising campaigns and the user experience. Identify opportunities to improve acquisition economics through higher conversion rates, stronger monetisation and better customer lifetime value. Partner with Marketing to test new growth hypotheses and unlock additional opportunities for profitable customer acquisition. Lead execution and drive business impact Lead a cross-functional product squad, working closely with Design, Engineering and Analytics to turn growth opportunities into high-quality product experiences. Use quantitative and qualitative insights to understand user behaviour, identify friction points and develop effective solutions. Balance rapid experimentation with strategic thinking, ensuring short-term optimisation efforts contribute to long-term sustainable growth. Collaborate with other Product, Payments, Marketing and Legal teams to ensure seamless customer journeys and commercially effective, compliant experiences. #LI-Hybrid #LI-AJ1 Annual Salary Range (ranges may vary based on skills and experience) £78,000 — £90,000 GBP How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: Poland 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As a Motion Designer at Flo, you create compelling animated content that brings ideas to life, edit thumbstopping UGC videos, strengthen brand storytelling, and contribute to impactful marketing initiatives. Your work supports a variety of channels across paid UA, helping to communicate key messages through high-quality motion design that aligns with Flo’s visual identity and purpose. Responsibilities/tasks Boost motion design capacity by swiftly creating and animating graphics and editing videos in response to campaign demand spikes. Collaborate with the UA team to deliver high-quality motion assets aligned with fast-changing priorities. Adapt existing designs and produce rapid iterations for spontaneous creative requests. Address localization needs to tailor motion graphics and videos for different global markets. Produce static ads & thumbnails where required Experiment with generative AI tools to explore new video concepts and improve workflow efficiency. Maintain consistency with brand guidelines across all visual content. Deliver visually compelling work that effectively communicates app features and user benefits. Animation concept development, leveraging brand's characters, app UI, typography, illustration and look & feel, to deliver fresh new video and animation ideas. Storyboarding concepts on Figma, demonstrating proficient use of colour, illustration, Typography and app UI elements Communicating with stakeholders and team members to meet deadlines successfully Key results/objectives Deliver high-quality motion graphics and videos that meet deadlines and support UA our goals. Improve campaign engagement and performance through effective motion storytelling. Integrate innovation in tools and workflows, including AI applications, to elevate creative output. Qualifications Basic Qualifications: 3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques. Proficiency in Adobe After Effects and other motion design software. Proficiency in Adobe CC. Proficiency in Figma or similar software. Strong understanding of animation principles and visual effects. A strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics. Ability to collaborate effectively with cross-functional teams including copywriters, designers, and marketers. Understanding of basic performance marketing concepts (e.g., CTR, conversion rates). Ability to manage multiple design projects and meet deadlines in a fast-paced environment. Excellent communication skills for clear and effective collaboration. Genuine curiosity and enthusiasm for experimenting with AI tools, including generative AI video platforms, to push creative boundaries and elevate video storytelling. Preferred Qualifications: Experience in the tech or digital marketing industry. Experience creating static ads to compliment motion & video skills Experience in the femtech, health, and wellbeing sector. Familiarity with Cinema 4D or 3D motion design (a plus). Basic understanding of user acquisition (UA) and CRM creatives Salary from 3400 EUR monthly based on full time hours #LI-Remote How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: London 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We are looking for a Machine Learning Engineers to join Flo Health. You will be developing groundbreaking features that leverage our medical expertise, technical skills, rapid adoption of new technologies (like LLMs), product knowledge, and a deep understanding of our users’ needs. If you’re passionate about technology, especially advancements in generative AI, and driven by delivering value to users, we would love to hear from you! Your Experience Must have: 4+ years of professional experience in the field of machine learning Demonstrated success in building and deploying large-scale machine learning models; experience with large-scale LLM applications is a bonus Ability to devise creative solutions to intricate technical challenges, including experience in systems design with the ability to architect and explain ML/LLM pipelines Strong Python programming skills for efficient model development and deployment Experience with both traditional ML and modern LLM frameworks Understanding of the entire ML/LLM development process, including CI/CD, version control, testing, MLOps/LLMOps, and agile methodologies Experience in building and managing data pipelines using tools like Apache Spark Excellent communication skills and ability to collaborate with diverse teams Commitment to responsible AI practices, including fairness, accountability, and transparency Nice to have: Advanced degree in Computer Science, Mathematics, or a related field Familiarity with statistical and measurement fundamentals and running and evaluating AB tests Data visualisation skills Experience in the MedTech domain What you'll be doing You'll be responsible for: Explore, develop and test complex ML/AI systems to improve female health Work with state-of-the-art technologies, such as most advanced LLMs and Generative AI approaches, to build solutions that are medically safe and work at scale Work in a fast-paced environment to quickly build and validate product hypotheses, taking end-to-end ownership of ML/AI products Build the future-proof infrastructure for serving Gen AI features at Flo, bringing our AI vision and strategy to life Constantly improve our technical capabilities by researching and implementing best practices in the context of the fastly evolving space of LLMs Work in a cross-functional setup alongside other engineering (ML, Backend, QA), product, and analytics teams Annual Salary Range (ranges may vary based on skills and experience) £130,000 — £180,000 GBP How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: Vilnius 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re not chasing product–market fit. We’ve found it. Flo is used by 1 in 4 women aged 18–44 in the US. Last year, $200M raised. Earlier this year: 8.6M new installs, 2.8M user jump, That kind of scale doesn’t just happen. It’s engineered. That’s where you come in. We’re hiring Engineering Managers in London to lead a squad building the next generation of privacy-first, AI-powered health tools - and shipping them to a global audience. What you’ll do Lead and grow a high-performing team of engineers Set direction, ship fast, own outcomes Build systems that are reliable, scalable and secure Guide architecture decisions and unblock delivery Champion engineering quality, speed and autonomy Coach your team - hire, develop, promote Collaborate across disciplines to turn product ideas into reality What you bring 6+ years coding in Scala, Java, Kotlin or Objective-C/Swift Experience building distributed systems at scale 4+ years managing engineers and leading teams Solid track record of hiring, mentoring and building inclusive cultures Deep understanding of software engineering best practices and agile delivery Strong product mindset - you care about the user, not just the stack Nice to have Exposure to ML or data-powered products Full-stack experience Hands-on with CI/CD and DevOps tooling Background in consumer tech or mobile apps A/B testing know-how Salary Range - gross per month (ranges may vary based on skills and experience) €10.000 — €12.000 EUR How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: London 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re not chasing product–market fit. We’ve found it. Flo is used by 1 in 4 women aged 18–44 in the US. Last year, $200M raised. Earlier this year: 8.6M new installs, 2.8M user jump, That kind of scale doesn’t just happen. It’s engineered. That’s where you come in. We’re hiring Engineering Managers in London to lead a squad building the next generation of privacy-first, AI-powered health tools - and shipping them to a global audience. What you’ll do Lead and grow a high-performing team of engineers Set direction, ship fast, own outcomes Build systems that are reliable, scalable and secure Guide architecture decisions and unblock delivery Champion engineering quality, speed and autonomy Coach your team - hire, develop, promote Collaborate across disciplines to turn product ideas into reality What you bring 6+ years coding in Scala, Java, Kotlin or Objective-C/Swift Experience building distributed systems at scale 4+ years managing engineers and leading teams Solid track record of hiring, mentoring and building inclusive cultures Deep understanding of software engineering best practices and agile delivery Strong product mindset - you care about the user, not just the stack Nice to have Exposure to ML or data-powered products Full-stack experience Hands-on with CI/CD and DevOps tooling Background in consumer tech or mobile apps A/B testing know-how Annual Salary Range (ranges may vary based on skills and experience) £130,000 — £150,000 GBP How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: London 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We're looking for an entrepreneurial, strategic and data-driven Senior Product Marketing Manager to help Flo bring its newest features to our 70 million users. Reporting to the Director of Product Marketing and working closely with the Product and Marketing teams, you'll bring new products and features to the people who need them, from positioning and launch through to growth If you thrive in fast-paced environments, can pivot quickly between projects, and are always ready to roll up your sleeves to make things happen, this is a rare opportunity to shape how product marketing works at one of the world's leading health apps. You’ll help define the ways of working, standards and tools that make product marketing central to how Flo builds and grows. This role is a good fit if you enjoy building something from the start, aligning stakeholders from all functions behind a common goal, and working on products that make a real difference to women's health. Your Experience Must have: 6+ years in Product Marketing for consumer digital products, ideally mobile apps or subscription businesses. Proven track record taking products from concept to marketing, working closely with stakeholders throughout the development process. A track record of testing messaging with data, such as user research, A/B tests or creative tests, and acting on what you learn. The confidence to influence senior product and marketing leaders, and to back your recommendations with evidence. Clear, structured writing: you can set out a strategy that a whole team can act on. Comfort with ambiguity and building new products and processes from scratch. Experience working with Product teams from discovery onward: shaping requirements, pricing and packaging, or in-product experiences like onboarding and paywalls. Nice to have: Experience marketing to US consumers. Experience in healthcare, digital health or another regulated industry. A background in, or strong interest in, women's health. What you'll be doing You'll be responsible for: Own the go-to-market strategy for top priority products, and lead the plan through launch and beyond. Define positioning and messaging: who the product is for, why it matters to them, and how we talk about it. Test your thinking in data-driven ways through user research and in-market experiments. Shape the product from the start. You'll bring customer, market and competitor insight into product decisions, and help set the bar for when a product is ready to launch publicly. Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders. Brief and partner with all Marketing teams, including paid acquisition, creative, lifecycle and CRM, brand, social and ASO, so every channel tells the same clear story. Make messaging clear, credible and compliant. You'll work with our Medical and Legal experts to communicate health products responsibly. Measure what works. You'll own adoption and launch metrics for your products, work with analysts on results, and keep improving. Help build the function. You'll shape the templates and ways of working that make product marketing effective across Flo. Annual Salary Range (range may vary based on skills and experience) From £88,000 #LI-Hybrid #LI-AJ1 How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: Poland | Ukraine 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job 20 hours per week | 25EUR per hour We’re looking for a Video Editor to turn existing UGC footage into compelling video assets for TikTok and Snapchat. Working with Creative Producers and User Acquisition (UA), you’ll edit and optimise content for organic and paid campaigns, with a particular focus on capturing attention in the first three seconds. This is a hands-on role for someone who enjoys moving quickly, testing ideas, and using performance insights to make each creative stronger. What you’ll do Edit UGC footage into short-form videos tailored to TikTok and Snapchat. Create strong opening hooks, using transitions, typography, and motion graphics where they improve the creative. Work with Creative Producers and UA to test variations, build on winning concepts, and improve assets that underperform. Deliver a high volume of quality assets with fast turnaround times. Adapt and localise videos for different markets while following brand guidelines. Keep up with platform trends and native formats. Explore AI tools to make production workflows more effective. What success looks like Videos that capture attention quickly and contribute to UA performance. Consistent, high-quality output at speed. Fast, thoughtful iteration based on creative performance. What you’ll bring 5+ years of experience in motion design or video editing. A portfolio showing strong motion work and design fundamentals, including composition, typography, and visual hierarchy. Experience creating short-form UGC content with a TikTok-first approach. Advanced skills in After Effects and Adobe Creative Suite, plus experience with Figma. An understanding of performance marketing metrics such as CTR, conversion, and retention. The ability to manage high-volume production in a fast-paced environment. Experience using AI tools such as Runway, Sora, Midjourney, or ChatGPT. Fluent English and strong communication skills. Nice to have: Experience mentoring motion designers, localising content, building video automation workflows, or working with 3D and advanced motion techniques. #LI-DL1 #LI-Remote How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Location: London 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job This role unites Security and Infrastructure under a single organizational mandate to ensure security practices align directly with rapid engineering execution and platform scalability. Flo Health protects the data of over 80 million monthly active users, holding ISO 27001 and ISO 27701 certifications alongside privacy-first features such as Anonymous Mode. The VP of Security & Infrastructure is accountable for maintaining and elevating these security, privacy, and architectural standards across the organization. We are building organisation where secure is the default path and the fast path. Core Ownership & Responsibilities 1. Security Strategy & Governance Security Stategy and Roadmap: Develop, evolve and communicate Flo’s security strategy and roadmap, promoting strong shared security ownership culture. Security Programme: Oversee all aspects of Flo’s security programme, risk management, security architecture, product security, and security operations, including embedded security engineering functions. Data Protection & Governance: Define and enforce standards for storing, protecting, and deleting personal and health data across production systems, analytics warehouses, AI model training sets, backups, and search indexes. Regulatory & Compliance Engineering: Deliver and oversee the performance of technical controls, automated evidence extraction, and ongoing compliance for ISO 27001, ISO 27701, SOC 2 Type 2, HIPAA, EU AI Act, and Cyber Resilience Act. Third-Party & Supply-Chain Risk: Establish evaluation criteria and ongoing governance controls for vendors, SDKs, and external partners accessing internal environments or data. Vulnerability Management: Oversee the management life cycle of code, third party and platform vulnerabilities, ensuring remediation paths are transparent, risk-based, and tracked to closure. Security Operations & Incident Response: Oversee detection engineering, continuous threat monitoring, and serve as the accountable executive for major incident escalations. 2. Platform & Infrastructure Engineering Cloud & Developer Infrastructure: Own GCP and AWS multi-account architecture, Kubernetes, Terraform, and developer platform delivery to drive down lead times and change failure rates. Secure SDLC: embed technical security requirements across the development lifecycle, optimising automated security controls within CI/CD pipelines, and ensuring well informed platform and product security architecture decisions drive strong protection, resilience and scalability. Corporate IT & Access Controls: Manage IT service provision, including identity, hardware devices, collaboration tools and joiner-mover-leaver lifecycle workflows through automated, self-service access controls. 3. User Identity & AI Security Product Identity & Access Management: Direct cross-functional roadmaps for user facing security services and account safety, including authentication, sessions management, and cryptography,while balancing conversion metrics with security controls. AI & Machine Actor Security: Establish governance, scoping, permissioning, appropriate security guardrails and auditing for AI-assisted engineering agents and consumer-facing AI features. 4. External Trust and Transparency Advocate for Security In FemTech: Set and continually raisethe bar as market leader, executing transparent and proactive external communications and raising Flo's security profile through external events and industry engagement. Key Qualifications & Technical Requirements Leadership Experience: Proven track record of managing combined or parallel Security and Production Infrastructure functions at consumer scale (tens of millions of active users). Product Integration: Demonstrated experience partnering with Product, Design, and Mobile/Backend Engineering teams to ship user-facing features to roadmap. Audit Track Record: Successful execution and ongoing maintenance of ISO 27001, SOC 2, HIPAA, or equivalent certification frameworks through external audits. Data Privacy Systems: Deep technical experience implementing GDPR, automated data deletion, retention policies, DPIAs, and cross-border transfer controls programmatically. AI Governance & Security: Practical implementation experience securing AI models, autonomous code/development agents, and automated permission/audit systems. Preferred Qualifications: Experience with consumer sign-in optimization, health/biometric data protection, in-house offensive security engineering, and mobile platform security. Annual Salary Range (ranges may vary based on skills and experience) £200,000 — £220,000 GBP How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support In-person collaboration and work in a hybrid model, with 3 days per week spent in the office 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .