Marketing Lead

Responsibilities: — Develop and execute the B2B marketing and go-to-market strategy, beginning with creative agencies — Build demand-generation campaigns that produce qualified leads and sales opportunities — Develop compelling brand positioning, messaging, and content that differentiates the company in the market — Showcase the flagship product through campaigns, demonstrations, and real-world use cases — Collaborate closely with business development on targeting, campaigns, sales materials, and pipeline growth — Manage marketing channels, including LinkedIn, email, website, and other relevant digital platforms — Establish marketing priorities, performance metrics, and processes that support sustainable growth Requirements: — 3+ years of experience as a Marketing Lead — Strong preference for EdTech background — Strong understanding of the creative agency market, ideally from working within agencies or marketing products and services to them — Proven B2B marketing experience, particularly in demand generation, positioning, and go-to-market execution — Demonstrated ability to connect marketing efforts to qualified leads and revenue — Excellent storytelling, writing, and creative campaign development skills — Experience in early-stage startups or building marketing programs with limited resources — Comfortable working hands-on across strategy, content, campaigns, and analytics — Strong written and verbal English communication skills (C1 or above) — Familiarity with AI tools, creative technology, or content production is a plus — Experience in learning and development or educational technology is a plus Benefits: — Remote work — Paid time off (PTO) — Weekends off — USD monthly payment — Growth opportunities This is a remote role available in LATAM. Candidates must have a strong C1 English level. The role involves close collaboration with founders and business development leads in an early-stage AI-powered learning company focused on personalized and engaging educational content.