Paid Ads Specialist

Responsibilities: — Build and launch paid campaigns across Meta, Google, TikTok, Spotify, ChatGPT, and YouTube for challenges, masterclasses, and evergreen funnels, following the targeting, budget, and creative testing plan set by the Senior Paid Ads Coach. — Maintain account hygiene with consistent naming conventions, UTM tracking, pixel and conversion tracking, collaborating with Tech & Automations to ensure clean data. — Conduct recurring audits of active accounts to identify and fix structural, targeting, or budget inefficiencies. — Post and manage paid recruiting ads when new roles are available. — Monitor daily spend, cost per lead, cost per acquisition, and ROAS across all active campaigns. — Optimize campaigns by pausing, scaling, or adjusting them according to performance thresholds set by the Senior Paid Ads Coach. — Track platform and policy changes on Meta, Google, and YouTube that could impact campaigns and inform the Senior Paid Ads Coach. — Flag underperformance or tracking issues promptly to prevent budget waste. — Provide occasional holiday/weekend campaign monitoring during active launches with schedule flexibility. — Conduct ongoing competitive and industry research to identify emerging trends, new ad formats, and growth opportunities. — Build and maintain weekly and campaign-level performance reports for leadership. — Track budget pacing to prevent overspending or underspending without reason. — Write creative briefs for new ad concepts, collaborating with Brand & Creative teams. — Coordinate creative requests with Brand & Creative and Funnels teams to ensure timely production and testing of ad creative, copy, and landing pages. — Contribute ideas to A/B testing plans for creative, audiences, and landing page experiences. — Execute creative and audience tests prioritized by the Senior Paid Ads Coach and report results. — Review new ad-related training materials for accuracy and alignment with current platform behavior. — Maintain a list of course content needing refresh based on platform or strategy changes. Requirements: — 2 to 4 years of hands-on paid media buying experience managing campaigns directly in Meta Ads Manager and Google Ads (Search, Performance Max, YouTube). — Ability to confidently manage a 7-figure annual ad budget across multiple platforms. — Proficiency with pixels, UTMs, conversion tracking, and troubleshooting discrepancies. — Comfortable using Google Analytics 4, Google Tag Manager, Excel, and interpreting reports to take action. — Strong organizational skills to manage multiple campaigns and deadlines without compromising tracking, optimization, or reporting standards. — Proactive communication skills to flag issues and opportunities early and explain campaign performance clearly. — Ability to make fast, data-driven decisions regarding budget, optimization, and creative. Nice to Have: — Experience with additional platforms such as TikTok, Reddit, Spotify, ChatGPT, LinkedIn Ads, Amazon Ads, and App Ads. — Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages. — Experience running lead-generation ads for challenges, webinars, or launches. — Background in online education, coaching, or membership businesses. — Experience working with agency partners or cross-functional teams. — Familiarity with GoHighLevel (GHL). — Google Ads and other platform certifications. Employment Type & Outside Work: — Full-time role requiring full commitment; no outside work or side gigs allowed to protect focus and prevent burnout. — Applicants must reside within the US to be considered. Benefits: — Base salary of $65,000-$75,000 per year, depending on experience. — Flexible PTO after 6 months plus company-wide holidays. — 401(k) retirement plan with employer match after 6 months. — Employer-funded profit-sharing 401(k) contributions with a 3-year vesting schedule. — Paid parental leave: 12 weeks fully paid for primary provider, 4 weeks for secondary provider (eligibility based on length of service). — $2,000 first-year wardrobe stipend for business attire. — $500 home office stipend to create a productive remote workspace. — Fully-paid annual incentive trip to a bucket-list destination. — Wellness benefits: Georgia-based employees get monthly access to a private Wellness Center; employees outside Georgia receive a monthly wellness stipend up to $50 through reimbursement.