Marketing Lead, Claude Frontier Academy

Location: San Francisco, CA | New York City, NY About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role Claude Frontier Academy is where organizations nominate their strongest people to build deep, hands-on skills with Claude. Backed by a $100 million commitment, Anthropic aims to train 10,000 Frontier Deployed Engineers by the end of 2027. The Academy’s first program, the Frontier Deployed Engineer (FDE) Residency, brings engineers from leading customers and partners together in cohorts, and more programs will follow. We’re looking for a Marketing Lead to make the Academy a name the market knows and a credential people are proud to earn. As the Academy’s first dedicated marketer, you’ll own how it shows up in the world. You’re a creative, versatile marketer who thinks in terms of brand and communications and also knows how to position, launch, and grow programs. You’ll turn each program launch into a major market moment, celebrate milestones like new cohorts and the first badges earned, and build a community of graduates who help tell the story. Because the Academy serves both partners and customers, this role will sit on our Partner Marketing team. You’ll work directly with partners and customers to secure their participation in announcements and bring them into our launch and amplification plans. You’ll help shape the Academy’s strategy and annual plan and represent marketing with senior leaders, while staying hands-on enough to write the first draft yourself. Partners and customers already engage with other Anthropic education and training programs, so you’ll be thoughtful about how the Academy fits alongside them. If you’ve built a branded program at a B2B technology company and want to do it again at a much bigger scale, this role is for you. Key responsibilities Own the marketing strategy and annual plan for Claude Frontier Academy and its programs, working with Academy leadership to set priorities and goals Build and maintain a calendar of market moments for the Academy and each program, including program launches, new cohorts, and badge milestones Lead launches end to end, from messaging and announcement drafts through legal and executive review, launch-day execution and post-launch amplification Partner with Communications on press releases and announcements, including sourcing customer and partner quotes and securing approval to use their names Align early with Partnerships, Communications, and Account Teams on which customers and partners are named in each announcement, who gets a heads-up before it goes live, and how to answer those who aren’t named Develop amplification plans with partners and customers across social posts, blogs, newsletters, and their own announcements, and turn cohort results into joint customer and partner stories Grow the Academy’s presence on LinkedIn and other social channels with content that showcases programs, cohorts, and graduates Own the Academy’s web presence and any paid promotion, working with our web team and with creative and agency partners Build a community program that keeps cohort members and badge holders connected and turns them into advocates for the Academy Work with Brand to extend the Academy’s naming and brand architecture as new programs launch, keeping it consistent with, and clearly distinct from, Anthropic’s other education and training offerings Learn Anthropic’s other education and training programs, such as Claude Academy, Claude certifications, and Partner Basecamp, and work with their teams to define where Claude Frontier Academy fits, where the programs connect, and how they reference each other, so partners and customers see one clear path Equip Account Teams and Partner Account Managers with FAQs, internal announcements, and guidance so they can answer questions, help customers and partners register their interest, and set clear expectations on participation Keep senior stakeholders aligned through regular status updates and clear recommendations, and define and report on success metrics for Academy marketing Minimum qualifications Have built and run branded B2B marketing programs at a technology company, such as customer education, certification, community, or user conference programs Have marketed education, training, or certification programs at a technology company, such as a partner, customer, or developer academy Bring a creative, brand-minded approach and know how to create market moments that get noticed Have led major launches or announcements, coordinating press, social, and partner amplification, and keeping everyone aligned through legal review, executive edits, and date changes Know how to build an audience and spark conversation on LinkedIn and other social channels with B2B audiences Have strong executive presence and are comfortable giving updates and making recommendations to senior leaders Can operate at both strategic and tactical levels, comfortable owning an annual plan and rolling up your sleeves to ship Build trusted relationships with partners, customers, and cross-functional teams, and can drive approvals and commitments without formal authority Are an excellent writer who can move easily between press releases, FAQs, and social posts Are energized by ambiguity and by building something new as a first-in-seat marketer Passionate about AI diffusion and bringing the benefits of AI to people and the world Preferred qualifications 8+ years of B2B technology marketing experience spanning brand, communications, or program marketing Experience building community or advocacy programs where members promote the program themselves Experience marketing to technical audiences, particularly engineers and developers Experience running joint announcements with global system integrators, consulting firms, or enterprise customers Experience marketing to enterprise technology leaders, such as CIOs and CTOs Experience marketing AI/ML products Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation. Deadline to apply: None. Applications will be reviewed on a rolling basis. The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary: $320,000 — $320,000 USD Logistics Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings. How we're different We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills. The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences. Come work with us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.