Senior Marketing analyst

Location: Worldwide; Serbia; Poland; Georgia; Armenia Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world. We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world. We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025). We are looking for a Senior Marketing Analyst. Your main tasks will be: Designing the upper-level logic for marketing budget management: rules and models for allocating budget across products and traffic sources, validating the approach and preparing it for automation. Developing and validating Early LTV metrics/models to support intra-week performance marketing and budget allocation decisions. Building analytical frameworks and tools for performance diagnostics: identifying drivers of changes, growth opportunities and anomalies across products, channels and campaigns. Participating in the development of an internal AI-based analytics tool for performance analysis, root-cause detection and opportunity discovery. Providing analytical support for the unified BI layer where needed: metric definitions, data validation and selected analytical use cases. We expect from you: Experience with A/B testing; Strong SQL skills: ability to independently work with large datasets, build complex analytical queries, and validate data quality. Strong knowledge of mathematical statistics and experimentation; ability to design validation/backtesting methodology and correctly interpret results. Strong understanding of performance marketing economics and metrics: LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution. Ability to build decision-making models and translate analytical findings into clear business rules/recommendations. Strong spreadsheet skills (Google Sheets / Excel). Experience with BI tools (e.g. Superset, Tableau, Power BI). English level B2+. Strong advantage: - Python for data analysis/modeling; - experience with forecasting, optimization or budget allocation models; - experience with Early LTV / predictive LTV; - experience building automated analytical products or AI/LLM-based analytics tools. What do we offer: REMOTE OPPORTUNITY to work full-time; The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment; Vacation 28 calendar days per year; 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave; Bonuses up to $5000 for recommending successful applicants for positions in the company; 50% payment for professional training, international conferences, and meetings; Corporate discount for English lessons; ​ Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children); ​ Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years; Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc. Sounds good? Join us now! The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.