Employer Brand & Digital Communications Manager

Location: Metro Manila; Armenia; Bangkok; Kazakhstan; Georgia; Da Nang Workplace: OnSite 📍 Manila, Philippines | Relocation required Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines. We combine global fintech expertise with deep local market knowledge to make financial services simple, accessible, and useful for millions of people across the region. 7M+ app downloads. 2M+ monthly active users. 7,000+ partner stores. US$310M+ raised from leading global investors. Manila-based, globally distributed, and hybrid-first — our team spans 45+ countries. If you want to solve complex problems at scale and impact how millions of people access and manage money, come build with us. Southeast Asia's fintech moment starts here. About the role: You'll build Salmon's digital employer brand engine — getting the specific talent we want to hire onto our radar and converting online attention into qualified candidates. What you'll do: - Turn Salmon's EVP into targeted campaigns for the segments we actually want to hire — Engineering, Data, Product, across local and global markets — and run them across LinkedIn, Telegram, Instagram, TikTok, Reddit, and the other channels where that talent spends time. - Build digital funnels end to end — audience segmentation, campaign mechanics, landing pages, lead capture, retargeting, and conversion — using AI and automation to run research, content, and reporting faster and more scalably. - Turn strong employees into digital ambassadors and grow Salmon's presence in the online communities where target talent already spends time — and work with Recruiting on candidate quality, objections, and funnel drop-off to keep improving hiring conversion. What you'll own: - Own the digital employer brand strategy and execution across priority markets and talent segments, activating the EVP across every candidate-facing touchpoint. - Run LinkedIn organic and paid — audience targeting, testing, optimisation, and reporting — and build presence in relevant Telegram channels and professional groups. - Build platform-native employer brand presence on Instagram (incl. Threads), TikTok, Reddit, and niche communities where talent researches careers, companies, and relocation. - Develop employee digital advocacy: identify the right ambassadors, shape content with them, and help them build a credible external voice. - Design talent-marketing funnels, campaign landing pages, and candidate journeys from first interaction to recruiter handoff — and keep career-site and job-board presence fresh and converting. - Manage online reputation and brand mentions across search, communities, and review platforms — and own the analytics that tie digital activity to qualified candidate outcomes, from reach through to hire. What makes you a strong fit: - Strong experience in employer brand, talent/recruitment marketing, digital or growth marketing, or audience development — with the ability to build positioning and campaigns for specific audiences. - Deep understanding of digital channels and their mechanics, especially LinkedIn organic and paid, and how audiences behave differently across platforms. - Proven ability to build and optimise digital funnels and performance — not just run a content calendar — connecting digital activity to candidate quality and hiring outcomes. - Hands-on experience with UGC and employee advocacy, plus creating or launching landing pages and lightweight journeys with no-code tools or a CMS. - AI-native: you use AI tools, agents, and automation by default to scale research, content, analytics, and repetitive work. - An owner, builder, and strong executor who takes a direction from 0 to 1 and keeps tuning it — works hands-on, decides on data, and re-prioritises quickly. English C1. What we offer: OWNERSHIP AND FLEXIBILITY - Stock option plan — four-year vesting with a 25% cliff after the first year - Hybrid-first work environment - Company-provided tools and equipment - Office in Bonifacio Global City, Manila — a modern, walkable district at the centre of the Philippines' growing tech scene HEALTH AND TIME OFF - Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits - Access to an internal mental health support specialist - 22 vacation days, Philippine public holidays, and 15 sick days - 105 days of paid maternity leave and up to 14 days of paid paternity leave for employees relocating to Manila RELOCATION AND FAMILY SUPPORT - Relocation support for you, your family — including flights, two weeks of accommodation, visas, paperwork, and logistics - Reimbursement of eligible pet relocation expenses - USD 2,500 per year for flights home - Baby and family stipends for employees relocating to Manila: USD 1,000 per month for each child under two and USD 500 per month for each child aged two to 18 GROWTH AND TEAM EXPERIENCE - Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications - Company-sponsored trips to Manila to meet and work with your team in person - Regular team offsites, sports activities, and team events - High-performing teams can earn a dedicated beach house week in Southeast Asia We believe strong teams are built by people with different backgrounds, experiences, and points of view. Salmon is an equal opportunity employer, and we make hiring decisions based on skills, experience, and potential.