Principal Performance Marketing Specialist

Location: United Kingdom; Spain Workplace: remote Help Us Build The Future of Travel At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world. Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy. We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone. Your Next Destination Location: Remote, anywhere in Spain or the UK. Contract: Spain: Full-time, permanent contrato indefinido via Deel (our employer of record in Spain) UK: Full-time, permanent Benefits: Learn more about our benefits here in this link - https://airalo-public.notion.site/Benefits-25396a97ffca81fb9bc1f0be479f1be3?pvs=74  Languages: English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async. Curious what it's actually like to work at Airalo? We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most: Life at Airalo · España: https://airalo-public.notion.site/life-at-airalo-espana Life at Airalo · United Kingdom: https://airalo-public.notion.site/life-at-airalo-united-kingdom Airalo is looking for a Performance Marketing lead to drive app-first performance across the regions. You’ll lead end-to-end strategy and execution across key performance channels, scaling efficient growth while maintaining best-in-class campaign hygiene and measurement rigor. You’ll work closely with Regional Directors to align on strategy, budget allocations, and priorities—this role requires strong collaboration and stakeholder management making a real impact on how we execute our Growth. What you'll do: Own UA growth strategy and execution for Airalo (app-first), where performance marketing is a primary lever. Manage and optimize a $20M+ annual performance marketing budget, including forecasting, pacing, and scaling decisions, in close collaboration with Regional Directors to ensure alignment and confidence. Lead Paid Performance Marketing across various channels (e.g., Social, Google UAC, and others at scale: oversee campaign architecture, audience strategy, bidding/optimization, and ongoing iteration to hit CPI/CPS and growth goals. Own measurement and reporting: weekly performance reads, deep dives, and insights that translate into clear actions; strong understanding of iOS/mobile measurement nuances and constraints. Maintain exceptional campaign hygiene: naming conventions, QA, structure, guardrails, geo/creative rotation, budget reallocation, and performance monitoring. Partner cross-functionally with Regional Directors, Data Science, Creative Strategists, Influencer/Brand, Product, and external agencies to unlock incremental growth. Present to senior leadership: deliver monthly executive-level business reviews for your regions, clearly communicating what’s working, what’s not, and what’s next. What you'll bring: 7+ years in performance marketing / user acquisition for mobile apps, ideally in competitive categories or scaled environments (travel experience a plus). Deep expertise in Meta and Google UAC (app acquisition), and any other relevant performance marketing channel, including creative testing at scale and structured optimization practices. Experience managing large budgets (ideally $20M+ annually or comparable scale) with strong forecasting and pacing discipline. Strong stakeholder management experience, comfortable partnering with Director/VP-level stakeholders. Strong analytical skillset and fluency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV). Strong understanding of mobile attribution + iOS measurement realities (SKAN/privacy impacts, signal loss, incrementality thinking). Extremely detail-oriented and loves being in-platform—campaign hygiene is a must-have. Familiarity with tools like Adjust (or other MMPs), Looker, BigQuery, and experimentation/incrementality frameworks. Why People Join Us 🇪🇸 Why people join us in Spain We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product were customers first. Our team is united by a shared belief that great work happens when people are trusted to own what they do. As Airalo continues to grow, so do the opportunities to learn, take on new challenges, and make a real impact. For many of our teammates in Spain, it's the combination of stability, flexibility, and genuine work-life balance that makes Airalo feel like home. 🇬🇧 Why people join us in the UK We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product first discovered us as customers. Our team spans 60+ countries, but what people often notice quickly is how work actually feels here. There's trust to own what you do, space to focus without constant layers of process, and a clear sense of what you're responsible for from day one. As Airalo continues to grow, people tend to stay for a mix of things: the chance to work on a product used globally, the autonomy to shape how they work, and the opportunity to keep taking on new challenges without getting stuck in one lane. Before You Hit Apply By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here: www.airalo.com/more-info/privacy-policy?srsltid=AfmBOooBT0rXAj1FaNelZ3VfN0wvhwzvAoxdtHnOKSVETpiSjiXVuycy    We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process. At Airalo, we believe in roaming-free recruitment. Just as we provide clear connectivity for travelers, we provide clear salary ranges for our candidates. 🌍 📍 UK: £80,800 – £116,000 📍 Spain: €65,600 – €94,500 📍 UAE: 367,000 - 497,000 AED Your Home Destination: 🛫 Specific salary ranges used in offers are determined by where you reside. We’re committed to discussing these ranges openly during your first call with our Talent to ensure we’re aligned for takeoff! 🎒✨