Channel Marketing Manager (Partner Growth)

Responsibilities: — Own the MSP channel marketing motion end-to-end: partner onboarding content, lifecycle email programs, enablement webinar series, and support the annual event calendar (e.g., MSP Summit, IT Nation Connect). — Develop the annual Channel Marketing Plan: event selection, budget, campaign strategy, and executive approval process, in partnership with the Marketing and Sales leadership. — Serve as the marketing primary point of contact for Channel Sales (MSP, reseller, VAR) — running the biweekly Channel Marketing meeting, managing the event intake process, and building/evolving the deliverables (templates, briefs, self-serve assets) that empower Sales to execute quickly and independently. — Own reporting on program performance: pipeline influenced, partner engagement, event ROI, and progress against the $5M combined reseller/MSP revenue target, presented to marketing and sales leadership. — Extend proven partner playbooks — onboarding sequences, enablement content, partner toolkits, prioritizing by revenue contribution and need (starting with enabling active partners). — Build and drive a proactive, always-on partner demand generation strategy to drive net-new target partner interest (e.g., partners in uncovered territories/regions) with a coherent plan tied to pipeline and ARR targets. — Manage the channel marketing budget across sponsorships, campaigns, and partner enablement programs, and make prioritization trade-offs as new event and partner requests come in. — Partner with Marketing Operations, Comms, and Product Marketing to keep partner-facing content, campaigns, and the partner portal current and aligned to brand and product roadmap. — Wherever possible, focus on public facing web documents that are visible globally by individuals and AI agents. — Assist with the administration of the Bitwarden partner portal and ensure content is up-to-date, accessible, and aligned with go-to-market priorities. Requirements: — 7+ years of B2B channel, partner, or field marketing experience — ideally including work with MSPs, resellers, or VARs in a SaaS or technology company. — Proven ability to own a marketing program end-to-end: strategy, budget, execution, and reporting, without heavy hands-on direction. — Experience planning and executing in-person or virtual partner events, from sponsorship negotiation through post-event lead follow-up. — Experience building or running partner lifecycle email programs (onboarding, engagement, re-engagement) — comfort partnering with marketing ops/automation owners to execute them. — A track record of turning a reactive, request-driven function into a proactive, planned one — you build the calendar instead of just reacting to what lands in your inbox. — Strong cross-functional collaboration skills — this role sits at the intersection of Growth Marketing, Channel Sales, and Marketing Operations, and will need trust from all three. — Comfort with ambiguity and prioritization — you'll be handed more inbound requests (events, campaigns, partner asks) than one person can execute, and part of the job is deciding what not to do. — Collaborative and adaptable mindset. — Openness and authenticity combined with excellent communication skills. — Excitement and enthusiasm for open source and for better internet security. — Excellent problem-solving skills – you might not know all the answers, but you know how to find and communicate the solution. Interview Process: — Meeting with our Recruiting Manager. — Interview with the Head of Growth Marketing and Operations. — Interview(s) with Channel Sales stakeholders (e.g., Channel Sales Manager, Channel Sales AE). — Interview(s) with Growth Marketing team members (e.g., Demand Generation, Product Marketing). — Interview with the Chief Customer Officer. — Reference calls.