EMEA Insights Lead, Consumer and Commercial Strategy

Responsibilities: — Transform complex first-party and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders. — Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies. — Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends. — Translate insights into compelling sales narratives, strategic positioning, and “why Reddit” stories that support advertiser acquisition and revenue growth. — Help brands understand how to succeed on Reddit through culturally informed audience and platform insights. — Support both advertiser growth and consumer growth initiatives by identifying opportunities to strengthen Reddit’s market position across EMEA. — Contribute to brand strategy development, positioning work, perception studies, and Jobs-to-be-Done (JTBD) frameworks. — Surface culturally relevant regional insights that inform marketing, communications, and growth strategies. — Develop a nuanced understanding of online communities, subcultures, and evolving social behaviors across fragmented EMEA markets. — Act as a subject matter expert on Reddit communities, internet culture, and platform behavior within the German and broader EMEA media landscape. — Create sharp, provocative, insight-led narratives that challenge conventional thinking and inspire action. — Represent Reddit at industry events, client presentations, keynote sessions, and thought leadership opportunities. — Influence senior stakeholders through concise, commercially relevant storytelling and strategic recommendations. Qualifications: — 7-10+ years experience in consumer and market research, data analysis, consulting, strategy. — Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations. — German and English language proficiency required; French is a plus. — Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events. — Deep expertise in mixed-methodology research, including qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening) and quantitative methods (survey design, segmentation, brand tracking, statistical analysis). — Strong understanding of the German media and advertising landscape. — Ability to engage credibly with senior stakeholders across major German brands and media agencies. — Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, Ipsos, and survey research platforms. — Broad category fluency across key advertiser verticals including CPG, automotive, finance, technology, entertainment, and retail. — Working knowledge of the competitive platform landscape across EMEA. — Strong cultural intuition and curiosity around online behavior, digital communities, and emerging social trends across EMEA markets. — Comfortable navigating cross-functional priorities and collaborating across multiple internal teams. Conditions: — Full-time position. — Hybrid work format based in Germany. Benefits: — Global benefit programs including workspace, professional development, caregiving support. — Family planning support. — Gender-affirming care. — Mental health and coaching benefits. — 100% employer-funded retirement savings plan. — Risk benefits. — Flexible vacation and paid volunteer time off. — Generous paid parental leave. Additional information: — Interviews may be recorded, transcribed, and summarized by AI with opt-out option. — Commitment to equal opportunity employment and reasonable accommodations for disabilities.