Director of Product Marketing

Storyblok is a headless CMS enabling marketers and developers to create and publish content across websites, apps, AI search, and more. The company serves brands like Virgin Media O2, Oatly, and TomTom. Benefits include monthly remote work stipend, home office equipment package and upgrades, sick leave, parental leave, 25 days annual leave plus local holidays, personal development fund, international team-building trips, flexible schedules, and an international team culture. Job Summary: As Director of Product Marketing, you will shape product positioning, launch, and growth in the US, UK, and EMEA markets. This senior, hands-on role requires translating complex technical capabilities into credible narratives and collaborating closely with engineers and executives. You will lead a team focused on sales enablement, website conversion, feature adoption, and market positioning with analysts and review platforms. Your mission is to influence revenue, customer acquisition, and market leadership by clearly articulating Storyblok's value and differentiation. What you’ll bring: - Comfort operating in technical territory, reading API documentation, understanding headless CMS architecture, and engaging with engineers and technical evaluators. - Ability to write accurate, trusted positioning for developers. - Experience working hands-on with developers in technical product marketing, solutions engineering, or related roles. Essential Job Functions: - Product Positioning & Messaging: Own and evolve core messaging and value proposition across audiences; direct customer, market, and competitive research; ensure messaging consistency across channels. - Go-To-Market Strategy & Execution: Own GTM strategy for product launches; define rollout strategies; set launch toolkits standards; establish measurement frameworks. - Sales Enablement & Sales Plays: Build sales playbook aligned to product capabilities and customer pain points; equip revenue teams with content; partner with sales leadership; use data to prioritize enablement. - Analyst & Review Site Strategy: Lead analyst relations strategy; orchestrate briefing cycles; manage presence on review platforms; monitor and respond to reviews. - Website & CRO Performance: Partner with marketing and web teams to ensure clear product positioning; prioritize CRO initiatives; define messaging strategy and success metrics; direct testing and optimization. - Team Leadership: Lead, mentor, and inspire the Product Marketing team; set structure and priorities; coach on messaging and technical fluency; foster ownership and learning culture; develop growth plans; ensure collaboration across teams. Education and Experience: - 8+ years in Product Marketing with 2+ years in leadership. - Proven experience in fast-growing B2B SaaS. - Strong understanding of PLG motions, SaaS business models, and product lifecycle. - Success in GTM execution, analyst engagement, and pricing strategy. - Exceptional communication and executive presence. - Skilled in cross-functional collaboration and stakeholder influence. - Familiarity with Salesforce, Marketing Automation, G2, and PMM platforms (e.g., Klue) is a plus. - AI literacy to leverage AI tools effectively. Location: U.S. Salary Range: $184,200 - $250,000 per year. Work Environment: - Fully remote with home work opportunity or funded co-working space. Storyblok is committed to diversity and inclusion, ensuring a respectful hiring environment regardless of identity or background. To apply, visit: https://weworkremotely.com/remote-jobs/storyblok-director-of-product-marketing-usa