CRM Automation Manager

Role overview: As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows. Responsibilities: — Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation. — Develop onboarding and welcome journeys across email, push, SMS, and in-app channels. — Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle. — Run A/B tests to improve funnel conversion rates and reactivation performance. — Analyze campaign results, build dashboards, and automate reporting and trigger logic. — Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance. Requirements: — 2+ years of experience in CRM automation or marketing automation. — Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation. — Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar. — Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools. — Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns. Conditions: — Remote work opportunity. — Flexible working schedule. Benefits: — Interesting product. — Learning opportunities. — Career growth prospects.