Marketing Manager, AI and Lifecycle

About the role Rove Next is a new premium line from Rove Concepts, a Vancouver-based modern furniture brand selling direct to consumer across Canada and the US. Rove Next launches with improved versions of best-selling pieces and needs its own marketing built from the ground up. The role involves owning how Rove Next reaches and retains customers, focusing on email and lifecycle marketing. The goal is to scale marketing through AI and systems rather than headcount, building a clean function rather than inheriting one. This is not a coordination role but requires problem-solving and proactive management. Scope Initially focused on Rove Next, with potential to expand across the Rove Concepts group as the brand grows. What you'll own — Email and lifecycle as the primary owned channel, including campaign calendar, flows, segmentation, deliverability, and list health, using Klaviyo. — Quality control on all outgoing materials: copy, creative, link destinations, offers, regional versions, ensuring errors are caught before shipping. — Building AI into daily work, shipping AI solutions rather than just proposing them. — Collaborating with lifecycle and email team, designers, and external ads partner to maintain the campaign calendar. — Translating marketing results into clear business language, explaining spend, revenue, and recommendations. Must-haves — Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle marketing, experience with Klaviyo or comparable ESP. — Demonstrated ability to build AI workflows independently and solve problems proactively. — Fluent, native-level English, both written and spoken, capable of writing premium-sounding copy. — Strong attention to detail, able to assess assets for alignment with promises, tone, and offer accuracy. — Comfortable receiving and giving feedback about campaign effectiveness. Nice to have — Experience in furniture, home, or other considered-purchase categories with long buying cycles. — Familiarity with Shopify, GA4, and Meta Ads. — Experience enforcing brand guidelines within a team. What success looks like — Growth of flow revenue as a share of total email revenue. — Reduction of errors reaching leadership. — AI integrated and producing measurable results within 90 days. Compensation $3,500 to $4,500 USD per month depending on experience, independent contractor. How to apply Send CV to talent@rovenext.com with two examples: one AI workflow or automation built and its impact, and one instance of catching an error before shipping. Include a short voice note introducing yourself and what you'd want to know before writing your first email. Shortlisted candidates will complete a short paid project.