Creative Strategist (AI-Native, Direct Response)

Responsibilities: — Own the entire paid ad creative process including research, angles, hooks, scripts, briefing creators and editors, and analyzing learnings to improve future ads. — Build a research base covering homeowner avatars, desires, objections, competitors, and ad account history. — Plan ad concepts with detailed roadmaps including angle, avatar, desire, mechanism, authority, awareness level, emotion, positioning, and urgency. — Write hooks and scripts optimized for the first 3 seconds focusing on one desire, one avatar, and one message per ad. — Brief UGC creators and editors clearly to produce finished, launch-ready ads without need for follow-up. — Manage a testing system to iterate from winning angles into structured variations. — Analyze ad performance by labeling ads (Breakthrough, Spend Winner, KPI Winner, Loser), explaining results, and applying learnings to next rounds. — Deliver 20 to 30 finished, launch-ready ads per month working with editors and AI workflows. Requirements: — Experience in direct-response advertising with ads that ran on paid social platforms like Meta or TikTok. — Ability to implement a testing system beyond good taste, explaining how to expand one winning ad into many variations. — Strong research discipline with hooks based on evidence. — Fluency in AI tools used in creative workflows. — Experience briefing creators or managing editors and delivering finished ads. — Ownership mindset focused on business outcomes and closing feedback loops. — Experience in local services or lead generation is a plus but not required. — Understanding of seasonal urgency, emergency calls, proof, and trust in advertising. Benefits: — Contract (1099), remote, month-to-month engagement. — Salary range $4,000 to $8,000 per month for 40 hours per week, based on experience. — Performance bonus structure after trial month tied to winning ads. — Growth opportunity to lead the creative team as the company scales. — Mentorship, proven creative system, and weekly learning reviews. Hiring process: — Submit a short application including portfolio of ads that ran, and answers about testing system, ad iteration, and AI workflow. — First interview (30 minutes) focusing on screening and craft with a working session on past ads. — Paid test ($100 flat, 48 hours, max 4 hours work) involving research snapshot, hooks, scripts, iteration and execution plans. — Final interview with owner to review and defend test work. — Reference check with one past employer. — Paid 30-day trial at full monthly rate with daily contact, mentorship, and weekly check-ins. — Hiring decision based on test and trial performance, not interviews. Location: New York metro area. Work format: Remote. Contract type: Month-to-month contract. Apply here: https://weworkremotely.com/remote-jobs/sweetspot-heating-and-cooling-creative-strategist-ai-native-direct-response