Senior Product Marketing Manager

Responsibilities: — Own positioning and messaging across customer segments, buyer personas, and geographic markets. — Build the product marketing function, including auditing existing work, creating a playbook, and putting it into practice. — Lead go-to-market strategy and execution for product, partner, and feature launches. — Develop sales enablement materials such as battlecards, competitive guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals. — Collaborate with cross-functional leaders to improve how construction companies discover and adopt the product. — Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement creation. — Lead positioning and messaging for a website rebuild. — Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence. — Build customer advocacy for references, case studies, and events, and advise regional marketing managers on messaging. Requirements: — Five to eight years of B2B SaaS product marketing experience, including experience marketing to established, process-heavy industries. — Experience building a product marketing function from the ground up and contributing within established product marketing teams. — Background owning product marketing for SaaS businesses serving organizations with $10 million or more in annual recurring revenue and fast-paced sales cycles. — Experience managing product marketing across multiple regions and leading cross-functional go-to-market launches. — Ability to work independently and effectively in an evolving function with limited structure. — Construction technology or property technology experience is helpful, as is experience marketing to technical or field-based buyers. Benefits: — Base salary: $130,000 to $160,000 annually. — Visa sponsorship is not available. — Equity and other benefits were not specified. Location: — Fully remote in Canada.