Senior User Acquisition Manager

Own User Acquisition results for our puzzle/word game portfolio. Run paid acquisition hands-on for key projects. Maintain performance and stability of the flagship product and grow early-stage (soft-launch) projects. Expand expertise and spend across Google Ads, Meta, and TikTok (and other relevant sources). Plan budgets and growth targets on a 1–3 month horizon. Manage the full UA cycle: hypothesis testing, validation, scaling, and stopping inefficient activities. Work with Product and Analytics to improve LTV and payback. Collaborate with the creative function: generate hypotheses, set briefs, analyze performance, and implement learnings. Provide clear reporting on progress, risks, decisions, and next steps. 4+ years of User Acquisition experience in mobile games. Proven experience running paid acquisition and scaling campaigns independently. Strong expertise in at least two channels from the following list: Google Ads, Meta, AppLovin, Apple Search Ads. Understanding of game unit economics with a long payback period. Ability to work with LTV/ROAS metrics, not only CPI. Experience with SKAdNetwork and privacy-related restrictions. Strong background in attribution and analytics (AppsFlyer or Adjust; Firebase or similar tools). Ability to make data-driven decisions and take ownership of outcomes. Experience collaborating closely with Product, Analytics, and Creative teams. English sufficient to communicate with ad platforms and partners. Nice to Have Experience in puzzle/word games (including hybrid puzzles). Understanding of ASO and the app store as a growth channel. Experience automating reporting and monitoring (spreadsheets, BI tools, alerts). Mentoring experience or managing a small UA team. Strong understanding of core F2P metrics and how they interact. The opportunity to work on games played by millions of players. Implement your bold ideas. Paid vacation. Support for professional development (training, coaching, and more). Opportunity to grow and develop with the company. Supportive and warm working atmosphere within the team.