General Manager - New Luxury Retail Store

Location: Lubbock, United States A growing luxury Western lifestyle retailer is seeking a driven General Manager to launch and lead its new Lubbock store. This position offers the opportunity to establish a new location, build its customer base and create a talented, service-oriented retail team. The successful candidate will combine hands-on retail leadership with strong commercial judgment, an ownership mindset and a genuine appreciation for craftsmanship and the Western lifestyle. Responsibilities Establish and lead the new Lubbock store and its daily operations. Recruit, train, coach and retain a high-performing sales and support team. Take responsibility for sales, profitability, payroll, inventory and operational standards. Deliver a welcoming, personalized and elevated customer experience. Build a loyal customer base through clienteling, referrals and community engagement. Establish sales expectations and monitor key store and individual performance indicators. Use sales reporting and trends to identify opportunities and improve results. Maintain excellent merchandising, presentation, cleanliness and product-care standards. Develop meaningful relationships and partnerships within the Lubbock community. Create a culture of teamwork, accountability and consistent communication. Requirements Demonstrated retail management experience, preferably within luxury, premium or specialty retail. Proven success leading, coaching and developing sales teams. Strong understanding of retail sales, payroll, inventory and store operations. Experience building customer relationships and driving repeat business. Entrepreneurial mindset with personal ownership of results. Strong communication, organization and decision-making ability. Ability to lead visibly from the sales floor and respond quickly to business needs. Ability to work fully on-site, including evenings, weekends, holidays and peak periods. Appreciation of Western fashion, craftsmanship or lifestyle products. Direct Western retail experience is preferred. Benefits Base salary of $85,000–$100,000 , depending on experience. Relocation assistance available. Approximately 80% of employee healthcare coverage paid by the employer. 10 days of annual paid time off, with potential flexibility. Opportunity to establish and lead a new retail location. Career advancement into district or regional management. Keller is a recruitment agency that provides services to clients ranging from startups and non-profits to multinational corporations. Keller emphasizes ethical search processes, attentive candidate care, and leadership placements that support long-term client outcomes. 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