ArtWorkout is a mobile app that teaches users how to draw in a fun, gamified way. With over 1 million monthly active users, 4000+ lessons, and a hybrid monetization model (subscription + ads), the app is scaling quickly. It is used worldwide by people who want to learn to draw with step-by-step lessons and real-time feedback, have fun and relax, improve hand coordination after strokes or injuries, and give kids meaningful screen time.
Key Responsibilities:
— Be the primary source of innovative ideas for product growth, focusing on paywall conversion, user onboarding, and retention strategies.
— Take full ownership of the first-session customer journey mapping (CJM), analyze every step, remove friction, and enhance user delight.
— Develop and maintain a clear product roadmap, prioritizing features and experiments based on user feedback, data analysis, and business goals.
— Use analytics tools to monitor key product metrics, conduct A/B tests, and make informed decisions for continuous improvement.
— Work with engineering, marketing, and support teams to implement ideas and keep the product message unified.
— Analyze market trends, competitor strategies, and emerging technologies in mobile apps and EdTech.
Requirements:
— 3+ years of experience as a Product Manager for a B2C mobile application with a strong portfolio of successful projects.
— Demonstrated success optimizing paywalls and implementing monetization strategies such as freemium, subscriptions, and in-app purchases.
— Deep understanding of user psychology and passion for intuitive, engaging user experiences.
— Ability to derive actionable insights and compelling hypotheses from data.
— Creative and strategic thinking with confidence to challenge the status quo and propose bold ideas.
— Proactive, autonomous ownership and ability to drive projects forward with minimal supervision.
Conditions:
— Competitive salary aligned with the market and experience.
— Impactful work on a product used by a global audience.
— Collaborative and supportive team of talented professionals.
— Opportunities for professional development and learning.
— Standard benefits package including paid vacation and sick leave.
Контакты работодателя доступны по кнопке «Откликнуться» после входа.